The Coronavirus Tech Industry Impact with Michelle McBain | Quick Connects by Marketopia





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Published on Apr 7, 2020

The Coronavirus Tech Industry Impact with Michelle McBain | Quick Connects by Marketopia

One day we were all working like normal, wondering what kind of impact the coronavirus would make here in the United States. Then, overnight everyone was put in the same situation – figuring out how to make their company remote as quickly as possible.

JS Group’s Vice President of Global Channel Strategy, Michelle McBain, joins Marketopia’s CMO Andra Hedden in this Quick Connect to talk all things surrounding the coronavirus tech industry impact.

Michelle shares that the channel’s first goal is the safety of its people and communities. But being in the tech industry, we’ve had the blessing of being surrounded by technology and always being the first to utilize it. A lot of what we have been using on a day-to-day basis is only now becoming the normal for other industries.

While there is a lot to fear during this uncertain time, there are a lot of opportunities to acknowledge, including:
• The need for work-from-home set ups
• Cybersecurity being a MUST for every company now
• The connection virtual events and video conferencing is giving the world
• More access to analytics to see where people are spending their time online.

The sun will set on many things due to the impact of COVID-19, but there will be a lot of things that birth out of this experience. Things Michelle sees include:
• The leverage of YouTube and other types of video content
• Podcasts building loyal followings
• Families coming together and people sharing love and kindness.

Watch on to find out why now is the best time for the technology channel to rise up and be a thought leader and help businesses in our communities.

Marketopia is the premier marketing and lead generation agency for the IT channel. We have what it takes to help you enter new markets, launch new solutions, boost your digital presence and accelerate results. We’ve helped hundreds of technology solution providers and vendors—from teams of one to enterprise companies—find success, from starting up to earning millions in revenue.


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