 Good evening, friends, and all the guests. I feel deeply privileged to have this opportunity to address you today, and I would like to express my sincere gratitude to Motarma Nazyalvi Sahiba for inviting me to participate in this prestigious seventh edition of the India brand Conclave. You all know Philip Kotner, a renowned marketing consultant. He once said, marketing takes a day to learn. Unfortunately, it takes a lifetime to master. And this statement holds a great significance for all of us here at Maruti Suzuki. And we continuously learn, unlearn, and relearn in our pursuit to master the art of connecting with our customers. In an era that is marked by the rapid technological advancements and constantly changing consumer landscape, we have not only adapted but also set new standards for what it means to be a leader in the automotive industry. Today, I'm excited to delve into Maruti Suzuki's strategy for a future ready brand evolution. I'm excited to discuss the pivotal role that marketing plays in building a strong connection with the audience. As a brand that has been around for four decades, it is essential that our message resonates effectively with people of all ages and keeps up with the ever-changing trends in marketing communications. But before we go any further, it's important to decode the new age audience whom we are all speaking with. And as we examine the core of our customers, we notice a significant transformation that goes beyond the basic pursuit of functionality. The modern-day customer is a connoisseur of experiences, an advocate for meaningful connections, and a seeker of authenticity. They are not satisfied with merely possessing a product. They aspire to be part of a narrative, a community, or a movement. In our opinion, it is not unfounded. It is based on a strategic understanding of the contemporary consumer psyche. This comprehension exposes a profound inclination towards authenticity, communal experiences, and purpose-driven engagement. Today's consumers have redefined the way we consume content. They are no longer passive viewers, but active digital experts who prefer bite-side pieces instead of prolonged content. Their attention span is getting shorter, it is fleeting. So we must construct our stories into small yet impactful gems filled with microinteractions and cliffhangers that keep them engaged. They don't just consume our content, they sometimes create it, they remix it, and share it using hashtags and filters. The feedback is immediate and decisive as they swipe left or right based on visuals that stun and stories that resonate with them. Every click, every like and share is a glimpse of their preferences, and we pay attention to these signals, altering our narratives to keep pace with their ever-changing habits. Today, it is about a collaborative process with customers where they don't just consume content, but they own it, shape it, and experience it. As marketers, we are thrilled to be co-creators with them in this. And of course we have to talk about reimagining marketing communication according to the changing consumer preferences. In our journey towards becoming a future fit brand goes beyond corporate strategy. It is dedicated effort to remain at the forefront of an industry that is constantly evolving. Our commitment is to adapt to changes, embrace innovation, and connect with our diverse audience spanning various demographics and geographics. Marketing has been the vanguard of brand identity, is at the helm of this transformating journey. At the heart of this transformation is the cornerstone of our journey customer centricity. It is the driving force at Maruti Suzuki, a foundational philosophy that pushes us forward. Customer centricity shapes all our strategies and marketing endeavours. As customer preferences have evolved, so has our approach to engaging with our audiences. Let's take a look at the evolution of our marketing campaigns. In the early days, and you will recall, some of you who are old enough will recall, functionality was the most important factor for the consumer. Fuel efficiency was a critical decision-making factor, and that's why we launched the iconic campaign, Papa petrol khatam hi nahi onda. That was launched more than 20 years back. This campaign became a landmark, resonating with consumers for decades with its message of unmatched fuel efficiency. It was followed by equally impactful kitna deti hai campaign. Both campaigns were designed to communicate directly to the consumer, addressing that functional efficiency that was a priority at that time. However, friends, what happened subsequently, consumer preferences have changed. So while functionality is still a vital criterion, it is no longer the only thing that matters. A new generation has emerged, seeking not just utility and functionality, but experiences that resonate with their aspirational lifestyles. In response to this shift, we introduced the all-new Jimny in India, a purposeful SUV designed not just for the urban roads, but for the unbeaten path. With the Jimny, we launched the never-turned-back campaign, and also the tales of Jimny campaigns, which went beyond traditional vehicle features showcases. Instead, they depicted a lifestyle, an attitude, an ethos that aligns with the mindset of contemporary consumers. And the tales of Jimny campaign, inspired by true stories, narrated the SUV's role in extraordinary circumstances. It highlighted the vehicle's capability and reliability in helping during Spain's snowstorm, Filomena, or being trusted companion for a couple's ambitious journey across the peaks of Africa. And these narratives were not just about the car's capability, but also about the role that the car played in the people's lives, embodying the vehicle's adventurous and reliable spirit. You know, one of the stories is that in Spain, there was a big snowstorm. The mother and the child was delivered at a hospital, and they couldn't come back because of the snowstorm, and even ambulances couldn't reach. But the Jimny did, and it was documented and picturized, and it has made such a big impact that that baby is, of course, she has grown up now, is known as Suzuki baby because she was delivered in the Suzuki Jimny. More recently, we unveiled the Marty Suzuki Rock and Road Experiences, an innovative range of experiential and competitive driving events designed to redefine the SUV ownership experience. These events are crafted to connect Marty Suzuki owners with their vehicles in a manner that transcends the routine igniting the flame of adventure within. Moreover, to resonate with the vibrant energy of today's dynamic consumers, we have curated NEXA experiences, which includes NEXA lifestyle, NEXA music, NEXA journey. Each initiative that aligns with the modern consumers' pulse, celebrating emerging musical talents, sponsoring esteemed I-5 awards, and offering unique driving experiences for travel enthusiasts. These initiatives are a testament to our commitment to understanding and adapting to the evolving desires of our audiences. Our marketing strategies are proactive, designed to engage with our audience on a level that goes beyond mere transactions, fostering a deeper and more meaningful relationship. This shift in consumer preference reflects the broad societal changes we are experiencing. Today's younger generation seeks authenticity, memorable experiences, and a brand that resonates with their individuality. And as a brand, Marty Suzuki is not just keeping pace with these changes but actually leading them. And here I would like to tell you something about our digital initiatives. As you know, digital platforms have become increasingly popular, particularly in industries where innovation and creativity are essential for success. An automotive industry is no exception, with Marty Suzuki leading the way by providing digital sales ecosystem that empowers consumers and ensures the joy of mobility for all. The company has digitized 24 out of the 26 car buying steps to create a seamless experience for its consumers. And even this finance, a smart finance service has held disperse over 52,000 crore Indian rupees worth of loans to more than 8.3 lakh customers within three years of its launch by integrating the car purchase journey with top finance partners of the country. And Marty's commitment to digital innovation has been reinforced by the launch of Arena Verse. It's a digital platform that has received an excellent response. In addition, the company's next-averse platform recorded more than 55,000 bookings for the Grand Vitara during its launch last year. In addition, our auto expo pavilion was reimagined on Metaverse, making it more accessible to customers across geographical boundaries. Overall, Marty Suzuki's digital initiatives have established the company as a pioneer of the online automotive ecosystem, providing enhanced accessibility and connectivity for its new age consumers. And now, of course, the younger generation is increasingly aware of and connected and concerned about environmental sustainability. They are not just consumers, but also advocates for a greener planet. This shift in mindset is not just a trend, but a necessity for the survival of our planet. And recognizing this change, Marty Suzuki is taking a very proactive approach. We understand that the younger generation who are the stewards of our planet are actively seeking brands that resonate with their values of sustainability and responsibility. Therefore, we have positioned sustainable mobility as the key pillar of our future plan. Our approach to communicating this shift is multifaceted. We will use a blend of traditional, digital, and experiential marketing strategies. Traditional channels ensure a wide reach, enabling us to communicate our sustainability message to a broad audience. Digital platforms, on the other hand, allow for targeted communication, reaching the environmentally conscious youth where they are most engaged. Experiential marketing strategies create immersive brand experiences, fostering a deeper connection with our audience. However, this is not just about communication. It is about aligning the brand's value with those of its customers. And as the automotive industry moves towards a more sustainable future, Marty Suzuki is not just adapting, we are leading the charge. We are, we aim to be a catalyst in driving adoption of clean mobility technologies by raising awareness and understanding. We empower our customers to make informed choices aligned with their values. We will use a diverse mix of platforms ranging from new age media platforms to traditional media to ensure that we can make a difference even at the grassroots level. So in conclusion, achieving success in our marketing endeavors is not merely about sales figures or volumes or numbers. We all keep talking about it. It is also about connecting with individuals who view Marty Suzuki as more than just a brand, but a companion in their life's journey. They perceive us as a brand that aligns their aspiration values and the spirit of exploration. We will continue to take this holistic approach using experiential avenues, digital platforms, social media, and more to create personal connection with our diverse audience. Our strategy involves not only adapting to changing customer preferences, but also maintaining an omnichannel approach. This ensures that we remain a future ready brand, capable of providing a comprehensive and cohesive brand experience that meets the unique expectation of the various segments. And I would like to say that nowadays customer experience is the new battleground. This thought is emphasizing our commitment to putting our customers on the forefront of our strategies. Our customer-centric approach is the key to our success. By aligning these customer-changing preferences, evolving with the times, we ensure that our brand remains relevant, providing the joy of mobility to all in the future. This is the secret sauce that keeps us ahead of the curve and poised for continued success. Thank you for your time. Thank you.