 So we had the Visionox booth and who are you? Hi, I'm Ron Mertens from OLED Info. Visionox is a big deal for the OLED industry, right? Yeah, actually Visionox is a long-time player with passive matrix OLEDs. You can see the displays here. So they've been doing PM OLED for a while? Yeah, that's for many years. I think maybe 10 years now or something like that, maybe 6. So what is that? What is a passive matrix OLED? So passive matrix OLEDs are supposed to the active matrix ones. They use a much simpler driving mechanism, which basically means it's much easier to produce them and it's also a lot cheaper, but they're still really good looking displays with really good contrast. So you can see the blacks are still very black and they're very efficient. But what does it mean? Is it just white on black? That's all it is? It could be also graphic with more color. You can see here there's some... Maybe more color for examples. I can't hope it. They don't have a full color one. You could do a full color passive matrix. I mean, if you want a very simple explanation, if it's below something like 200 by 200 resolution, then it's going to be a passive matrix OLED. You don't need the active matrix for that. But when you have more lines and higher resolution, then, yeah, you need the active matrix. The passive matrix is not segmented, so the passive is not segmented, but what is it? Okay, so basically when we drive displays, you do it one line at a time. So you power up one line and change the pixel and then the next one and then the next one. And in between, in a passive matrix display, the other lines go dark. So you do it really fast and then we see the whole display, but basically it's just one line at a time. But then once you go, as you add more and more lines, you need a higher refresh rate to actually support this. So we see it all at the same time, but that's a problem. And then you move to active matrix. In a passive matrix, you have capacitors inside the display that keep the same pixel, which one are lit and which are not, while you're refreshing the other lines. So you can go unlimited in resolution and the line is still... So active is the full color everything? Yeah, active matrix is the ones we see on smartphones and TVs and tablets. Better looking displays, that's a rugged phone. So Visionox is the number one OLED in China, right? That's a tough question, I won't say that. Why is it a tough question? Because there are several good players, OLED players in China. We have BOE, Visionox, Tianma, EverDisplay, truly, I hope I'm not forgetting anyone. LG is building a factory in China too? LG is building a factory in China, yeah. For TV? For TV, yeah. But in terms of quantities, I think they claim to be the biggest quantities of the Chinese OLEDs. That's good, yeah, okay, sorry. But why is a company like Visionox not able to just do TVs also? I think they're focused, I mean, Visionox is a company in general, you can see around here. They're only doing small, medium displays, so that's their focus. They're not a TV company, they're small, medium displays or up to tablets or monitors. So that's their focus for many years. They started doing university about 20 years ago. And the displays are just looking amazing, right? Yeah, if you take some of the latest full-screen mobile, this is kind of like on the market. Yeah, that's on the market. Some of these are just prototype displays, some of these are actual phones, like this one. You can see the notch-type display, that's just a panel. But they have some new earphones and ZDE phones, mostly Chinese phone makers, they don't know shipping, do they? Yeah, it's like a notch-type iPhone X display. And they're looking quite good, yeah. All right. So the future, do you think every smartphone is going to be OLED? I believe so, yeah. You know, they look better, they consume less power, they're thinner, you can go flexible. I think that you can see the foldable displays and really flexible ones. I think once they get all the technology sorted out, yeah, there's no reason to go back to LCD.