 which is more of a service-based business. You do not need any dollars or cents to start a service-based business. That is the best part about service-based businesses. And we started those realizing, oh, you don't need to go out and create a deck and do it. You might need to create a deck for your partners. I didn't even, at the time. I literally sold my knowledge to get clients and they came in because they trusted you, right? And then you prove that with results. You can make it very profitable, very quickly there. And as long as you can support yourself and you're a go-getter and you want to learn as much as possible, chances are you can support that service-based business that you want to build. In product, it's a little different. You almost have to take investment, especially if you want something that's going to be beautiful first time. We went all out on this one because, again, we thought we had enough knowledge to do that in the general sense of things, but you need money to create the product to sell. Versus your service, all you need is the knowledge. Exactly.