 Hello, my name is Taz, Anthony Tascall, I'm the CIM course director for the Introduction to Behavioral Economics course. So, if you've ever wondered why we don't think the way we think we think, if you're interested in applying emotions to your brand, your marketing, your comms, if you've heard about terms like priming and framing and heuristics, but you don't really understand them, and if you want a bit more clarity about system one versus system two, come along to the next CIM Behavioral Economics course.