 The insights are something that we check every day almost sometimes more because you need to keep checking what is working, what is not working And believe me, most of the common perceptions are trash when you actually see the data Because opinions and data are totally different things and sadly people think more about opinions For a long long time we thought the kind of people who follow us are only people who are interested in food But then we realized that we have sold cars, we have sold airlines, we have sold other things Which is actually also people who are actually one thing What happens is the people and I have not defined it yet because I don't know But you know people who are youngsters are not the people who really spend lots of money I mean they comment a lot, they share a lot, they say a lot But they are actually the people who spend the money, they are the silent people They come, they watch, they go and spend their money You will know Having said that, what I am trying to say is all depends on what kind of content you are creating And what kind of audience you are creating If you are saying everybody is my audience then you are the bigger school on the earth You have to be very specific that this is the kind of age group that I want to target This is the kind of income parameter that I want to target This is the kind of city, state, country that I want to target 60%, 40% if you are done, you are successful 60% if you are done, you are successful