The Wello Water Wheel Story : Cynthia Koenig at TEDxGateway





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Published on Feb 8, 2013

About Cynthia:
Cynthia is an entrepreneur and an anthropologist; an empathetic, thoughtful do-er.

She has spent the last decade living and working throughout Central America, Southern Africa, South and Southeast Asia, during which she became familiar with the challenges and opportunities present in communities at the base of the economic pyramid associated with the lack of access to clean water.

Cynthia launched Wello with a bold vision -- to create products and services that enable individuals to reliably access safe water and introduce opportunities for families to break free from the cycle of poverty.

For more about Wello, please visit http://www.wellowater.org.

Cynthia holds dual MBA/MS degrees from the University of Michigan's Ross School of Business and School of Natural Resources and Environment and a BA in anthropology from Trinity College.

About her talk:
Cynthia talks about the often underestimated problem of water weight and how this problem is preventing millions of women from educating and empowering themselves. She points about the fact that 'water is heavy' using real life examples in Rajasnthan, India. Not only is water heavy but also time consuming and limiting women of important opportunities. She talks about her invention "wello" where she & her team have reinvented the wheel. She brings the water wheel on stage, explaining the design and features in this product, allowing the audience to see this easy to use, yet immensely life changing water wheel.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)


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