 So this is a Ucandan chapter and I'm writing this chapter and that's why we have all these meetups are most helpful technology for social good. So today's topic is going to be on how strategically and productively we can position ourselves online because being online is not enough but how you can actually position yourself to tap into a number of opportunities online is what is making a difference and that's what the everyone online has to understand. It's not just a matter of getting online but you have to get online with the strategy. Yeah. So today we are going to basically look at that before actually and look at this slide. So I'm the log test TechSoup connect to Uganda chapter host and we mostly this is a program of the TechSoup Global and that is their website if you were a non-profit and you want to like get to tap into these opportunities or technology for non-profits in your country if you don't have a chapter yet please you can always contact the global coordinator and you'll be able to take through to take you through all the processes or you can even contact me then I can make an introduction then or the TechSoup connect is a global network of tech for good metrics and that is the URL or that then we have the TechSoup is a non-profit that helps other non-profit get to mentor and use tech effectively. Yeah. So you can utilize in most cases those opportunities when you register with them you are able to have access to the technologies that they donate to non-profits and if you need actually assistance with that please feel free always to to ask I'll be able to make a connection on that. Okay let's go. This is an introduction of today's presentation and it states as the world is turning to the screens for business education networking etc one needs to know exactly what to do online and they are able to strategically and productively position him or herself. Yeah that's what I mentioned it's a very important it's not just a matter of being online but you need to think of how you can actually strategically position yourself and to strategically position yourself online it requires a number of combination of things your content your presence there the network you build and the number of other things that we are going to be covering in this presentation. So this event will discuss key issues in relation to the subject and the equip participants with knowledge and skills they need while online things to do with the following are going to be discussed today. So how you keep online how you productively engage your audience how you build the community online so we are going to look at that and that will actually you keep your community engaged it's very important let's look at this what do you need to be online so we need the following to be online we need best computer skills that is very important I've seen people around especially in Africa some people they don't have like best computer skills but like when they get a smartphone just go online and you find that times they get lost and they don't have those basics make sure you acquire those best computer skills they can help you because those commands you learn they are the same commands that you can apply to every other platform they don't differ then you automatically need the internet internet is very important for you to keep online if you don't have internet then it is very important to be online so that's what you need to understand like internet nowadays like in Africa in most cases it is still expensive but we need to devise ways of while keeping online because it is the order of the day and we don't have to excuse ourselves then you actually you need digital gadgets we are going to look at these gadgets because if we talk of like the digital gadget you'll find that people are thinking of like a very expensive gadgets which is not the case you can deal with the a simple gadget and you can still make productive work with it yeah then you also you need the yeah actually yeah I put this point you need the smarter than the brain yeah because like internet I if I can talk of the internet it's like an ocean it's big full of everything full of opportunities if your ad is not smart enough then you just get lost on internet but if your ad is smart enough you can be able to catch up with most of those opportunities so that one take note of that then of course you need friends that is very that that is very important friends it is very important for you to choose the kind of friends you have online those friends they can actually help you to cut out certain tasks you are doing a fundraising you are doing a campaign you are doing what so these are the people you are going to be involving so it is actually very important for you to strategically strategically pick on the friends online not all of them are productive so pick on the productive friends and then work on the trust level because you understand that we meet on online virtually and at times we don't know each other so a person has to actually understand who are you are you a credible person so you need to think about that yeah okay yeah some people they need the presentation I'm going to share this presentation after this meeting and each one of you is going to be getting let's go to the next slide yeah the next slide is which kind of gadget do you need yeah that is also very important the gadget you need for the online communication online digital communication so you need to have an internet enabled digital communication gadget it's very important so if you like you talk over phone you have to understandly it can it connect to the internet or you have a computer can it connect to the internet if not then it's not good enough for you to use it so it has to be internet enabled so when you go shopping for your digital hardware put that into consideration and then also today the handheld such as smartphones and laptop it's just good enough for you to go yeah if you have a smartphone and you have the laptop yeah you have everything you need for you to do productive work online if you have a smartphone alone at times it might not be enough because there are certainly other tasks which actually requires for you to be having like a laptop yeah and what I'm saying that for a smartphone and the laptop if you have 12 of them you are good to go it's because now like the smartphone they have put everything in the smartphone it has a camera it has the audio input so you can do amazing things with your smartphone you can shoot a video you can shoot a photo you can upload all these to your online digital platforms and again it's wonderful because what the smartphone can't do the task which you can't do on the smartphone you can do it with your laptop so those two they are really very good at this generation we used to have a phone you have a laptop and then you have a digital camera but now being with a digital camera at times is not such necessary because a good smartphone with a good camera is good to go you don't have to everything so with that thing now we can understand which one actually we can go shopping and then though some people own more than a smartphone and the laptop but knowing how to work with the digital gadget you own is very important else it becomes like a show of gadgets yeah I see some people here in Uganda I also in Africa where I move for events I find people with very powerful laptops it person has everything that is our disposal but if you are you evaluate how much it does with those gadgets you find that most of them they don't do enough with those gadgets simply because they don't now work with those gadgets they're just moving around just to show that yo I have a very expensive gadget but you have it very expensive but you don't know to work with it you don't know you can exploit then it is very useless for you to own and then another thing is how much you exploit the digital gadget you own is what makes a difference as it is not all about how expensive your gadget is but rather how much productive work are you using it for you get the point you can go shopping most of you are in Africa in Africa if I buy my laptop if I buy my smartphone I evaluate with this gadget you get the point how much opportunities are very good by using this gadget most of the gadgets that I use like they serve me I really exploit I exploit the gadgets I have you find that maybe I bought a laptop maybe at a thousand US dollar but when I sit down and how much opportunities it has created for me you find that you get the point yeah so you sit down thinking how much opportunities are you able to to tap into with that gadget if you see that it's not make it's not making progress for you as compared to the investment you put in and then you have to rethink your strategy or what you need maybe you don't have the skills or maybe you don't have good friends you don't have a community you don't have a community which can actually feed you with opportunities because in most of these opportunities you get them through networks or friends if you don't have productive friends online and then it's very difficult for you and also how do you keep on how you can tap into the opportunities online this is what you have you have to understand like when you visit any website anything make sure you subscribe with they have that option if you subscribe to a website to anything so it means that if for any update which they publish on that platform then it will be automatically channeled to your inbox so you should understand that then yeah productivity you will agree with me most of you live in Africa I live in Africa or whenever I travel if I from maybe Europe or US I see that here in Africa will not utilize these gadgets to their maximum to tap into those opportunities you find some people who have access again they don't have the skills all the time they're just wasting time with the gadget you find the person has a very powerful laptop a very powerful smartphone but all the time is playing games is watching movies you see those things like playing movie playing playing game that one can be done only like you want to refresh yourself after doing productive work online so that that's what you need to understand just a moment yeah so that that's what you need to actually to understand these gadgets we have the digital gadgets yes they are for playing games and what but go play game or listen to music watch a movie with it like after you've exploited it you've created the connections you've made new connections you have responded to your emails you've written on supplemented proposals yeah so you task yourself like in a week how many connections can I make on Facebook on LinkedIn and how many can I engage how many can I stay with such a long time so you need to always to understand that let's this slide is which kind of online platforms do you need the platforms the number of platforms there are so many which have been developed we have the social media as we have a number of them but consider the following before you choose an online platform for yourself your organization your business and so on make sure that the platform is really easy to use if it is not easy to use then it means that you so you better look for something which can you which you can easily where does that platform reach is it within your country is it within your village is it within your continent so think about that always go and find out how many bad and also you try to look at the which kind of people on that platform if you choose a platform and this street is it's not good enough for some it means that so with platform for example if you think of Facebook I think now this is the biggest social network with the highest number of subscribers in the world what does that communicate to you so you'll know that it's the biggest with the uh so many people around the world so it is it's like an ocean it's like a lake if they tell you oh this lake it has so many fish so we will know that oh the possibility of getting fish out of this lake is good and you need to work on the strategy so I will now to catch that fish so also with the Facebook so many subscribers so if there are so many how are you going how are utilizing that space you can utilize it by creating communities because like most of the social medias they have the option for you to be able to create communities like you can create a Facebook page for your business or for your project for your organization and then you invite people to like your page so whoever likes your page then that one has come to your community so now what you have to think of how you cannot really sustain them sustaining them not through paying them money now but you have to sustain them with the content those people they need to hear from you which content do you have to share with them we are going to look at the kind of content to you how to come up with good content how good content looks like so all those things we are going to know you you need actually to work on that then also you have to think of the page I have an organization I need donors or I'm a student I'm looking for something like that so you have to think of what to reach to and how to do it with most of the social networks they have most of those tools and applications which can enable you like to specialize this election if I want to reach to people in the US people in Europe or a certain country I can go to settings you make sure that before you begin working with your association you can choose which kind of people you need and they are we actually you can get hold on them so you have to think about that but then also security the the security is a very important security is very important when you are on the social media platforms like physical security like you have a home you have a house you can put a pen you can do all those other security measures to make sure that you and your property and your children are safe so also with the social media you have to think of a social media with the highest security as if it has no security if security is not guaranteed then it means that your products and services on that has no security guarantee so it's better than not work with that the end of the day you'll find that you post the content and the content is messed up so think of the security of the platform you're working with and before you begin working with the any platform make sure you check on the settings settings it you can check on the security settings you can check on a number of other settings so to make sure that everything is fine and then you begin getting engaged with a people online and then also you make sure that the the platform you can visually interact you can visually interact does it have all those applications you need to interact like in the real world so if it doesn't then leave that one so interaction it means that yeah sorry for that visual interaction it means that if like you you visit any content online you can interact with that content for example are you able to build the community on that platform if I talk over Facebook I'm able to build the community according to my needs or if I have on my organization I can create a Facebook page I can create a group if I have a project something like that so I can build my own community and I bring them in one place and tell them oh this is what I do so whatever you post you are coming to is able to actually access and also you are able like to share and also you are able to access like videos photos text and audio so all that if the platform is able to like to give you all those options then that's a very good platform I think right now we have all the social medias and that the social media platforms they all must have the same options you find that most of them you can comment or you can hear the share the content and then you can you can do any other thing like we do in the real life when you meet a friend the way you interact so you have all those options to make you interact and then lastly you have to make sure that the platform you're working with you can actually analyze and evaluate your activities if I have a Facebook page I have to understand how many people have liked it how many have visited a week most of the social medias they have those options where you can actually go and check on the analytics or how your platform is doing how many people have joined this week from which country or something like that let's go to the next slide the next slide is what determines your target audience your target audience refers to the specific group of consumers most likely who are interested in your products or who should what is your program what is your project what is your organization dealing with or you as a person for example you might be a researcher you have a topic you are making so you should understand like which kind of people you need to to think about that so the audience here for example I'm having my anorganization in Africa NGO so my goal is like to get supporters donors so my target audience I'm looking at the donors I'm looking at the volunteers so where am I getting them so that's why I'm saying that you need to know where and use all those applications which can enable you like fishing them like when you go in the lake to fish the kind of fish you want so you understand which kind of gadget to use which kind of so there you think of the skills to use and this is what you have to understand that like I've always mentioned that whenever you meet a person online is not trusting you because everyone has been called online is not trusting what you are talking so first thing work on your trust level how can you prove yourself to that person that you are the real person and what you are talking about is really the truth so your first your first engagements I think you you have to work on that how can you bring the travel there but he has the resources to invest into your project so how can you make him prove that so the trust level that one is not is built with time we are going to look at the I think the second last slide because that ingredient which you have to understand like when you want to tap into the donor opportunities how can you bring a donor on on board and how can that donor really trust what you are saying and then also what determines your audience is the target audience may be dictated also by age by gender income location interests or a number of other things so it depends on the goal you have what you need with your audience online audience if you're an organization and you are looking for sponsors nothing common then so you also have to think how how you can actually get connected to them and how you can actually engage with them let's go to the next slide what determines your because the content is very important when you are going to to be productive online it is very important what determines your content is your audience and the goals you have if you create for example a Facebook a Facebook page for your organization your goal is to find raise maybe to get donors so your target audience are the donors so you have to develop the content which can match the kind of donors you are looking for or the kind of clients you are looking for your business if you have a business and you create a Facebook page so you have to understand your audience which kind of content do they need for example you can be dealing in a proper mortgage or something like that but then you you should understand you have to understand your audience which kind of buy you looking for to buy your property and where can I find where can you find them so all those things you have to incorporate them within your communication strategies before you can actually engage in everyone after the beginning getting people our next slide is how to package your content a content packaging is very important if at all you need to register tangible success online it's very important the following are the key which you work to the which you need to know this is a key if like you are working on the content to share online first of all create truly a variable content and always be objective in the previous slide we said that we have to think of the audience so now you have the audience need to consume your content so the content for your audience has to be variable and when you're like developing it you have to be objective then another thing you need to use the right tone of voice when you're like developing that content and then another thing you need to incorporate the visual avoid as much as you can just to share plain text a video and a photo can attract somebody to your content and the video and photo they speak much and then just the text so like you are sharing anything online make sure wherever you can have a photo or touch a photo or touch a video then also you need to be brief but very clear this is because people have no time online they have much to catch up with online everyone is online looking for opportunities so don't take a long passage from you work on the content be clear be brief straight on the point and that one has to be at the back of your mind that everyone online is very busy so yes just to read very little understand what you are saying let's go to the next slide still on the how to package the content your content has you have to make it shareable make it shareable so if a friend picks the same content can share it to his own network that is the beauty with this digital technologies they can share content to a wider audience through friends through those other networks you've created online and then make it easier to read and understand use the language which people can read and understand very fast don't use complicated language don't use complicated English use simple English so everyone can be able to read and understand what you are talking about then be original and effective that is very important make sure you originally generated the content and make sure it's in fit it is true what you're talking about is very true on anyone you know but it's the truth what you are saying is the truth because if a person like discovers that all his content is not good no so if you never have that person and again that person go again tell other people within is our network so you'll find that you are going to lose up on people who can subscribe to your content so make sure you are faithful with what you are sharing what you are talking about online so that your credibility will again attract so many people to be able to work with this I think this is the last slide how to productively engage and motivate your audience building a community is easy you can go create a facebook page or be on on facebook people be friends even you can have how are you productive with engaging for example if you have a fun place if you are fundraising for your organization online can they be able to come in and help with that fundraising so you need to think about that so before you plan first before you begin engaging with people online don't just come and then you start the beginning engaging people know have a clear plan once you have a clear plan then your branch will win so many people online and they'll be following you they'll be following you not because of you but they will be following you because of where the good vision you have and then also always be objective and consistent with the kind of content you share online so don't just share anything on because people are watching go they are watching they are watching from a far away what is John doing online is always sharing on agriculture so you find that somebody somewhere is interested in the topic he always actually talking about online so eventually that person will be able to get in contact with you and also the content you share like the suction genes they will always pick that content they'll pick a topic somebody somewhere maybe is doing a desk research on something and the you are the people you are the person who has been sharing much on that topic so there's a very there's a possibility that your content will be picked on by the surgeon and that's how we get in touch with the donors with other people to work with in our various organizations they get to us through LinkedIn through Facebook through Twitter not because of our names of art but because of the content is searching for certain content you find system line and the content is attached to your name you're always contact you I don't know also always sharing something online don't just create a uh a Facebook page WhatsApp or anything and you just leave it no much no make it active you have all the gadgets make you create content your mobile phone is able to take photos your mobile phone is able to shoot videos get use of those gadgets a video speaks much shoot a video put just a text one one line people they will always follow because they need to watch they need to see those photos and then always get involved in others online business always like and share comment on other people's content like for example when you create your content online most of you like on Facebook how do you feel like you feel very good when somebody comments likes so the same way like when you do to other people's content they always feel good they'll solve this value in what I'm sharing and that's when you begin like protecting each those people's circles so you find some of them even they're sharing to their platform so begin liking people's content begin commenting you share if a friend has a birthday on their Facebook wish them birthday at birthday that one will take just a very short time so with that it begins to build like some kind of connection between you and that person then be on more than one online platform don't just be like on on and on every platform go make unique communities of practice if you're on a treat get people to follow you if you're on a LinkedIn get people to follow you not the same people following you on the yeah you can have some but you can have like different communities on different platforms and when you do like that for example if on Twitter you have a thousand followers or LinkedIn you have a thousand Facebook you have 2000 and another platform you have 500 so you find that you have a very big community if like you you have a fundraising campaign you are making you're able to engage that community then be able to travel and meet people the same people will confidently introduce you to their network their networks that is very important I know like in Africa it is always a very big challenge for us to travel when it comes traveling upload our economic world status you find somebody raising a yes to sell something getting all those arrangements traveling to those countries you find it is always a very big challenge but whatever you have opportunity it doesn't mean that you need money to you you can look for scholarships sponsorships some of you can write conference papers and maybe the organizers there but give you like a scholarship for you to be for example with people there network show them what you are doing so that person you've met physically that will remain a friend and whatever when even if you come back to your country when you contact that person you always know that what you are talking about is the truth and then you can stay in contact for a very long time so traveling and meeting people is very important and they always work on that it doesn't mean to travel travel money but you can look for scholarships and the best thing to do for you like when they call for papers please submit your abstracts make sure that you you have a very good setting abstract so if the organizers good enough is able to support so you have right tickets your accommodation and times then can also support you a bit the feeding yeah thank you again for listening and for keeping time I know one hour it has been long ever since we started and we are TechSoup Global for giving us the opportunity to give giving us this platform where we can actually organize the meetups and share with the world then the youth time band we thank you always for being with us encouraging us and supporting us in one or the other then work two hours for ICM for actually keeping us together in most the cases we keep together through our web tool and please continue utilizing those opportunities shared you never know an opportunity can make a change for you for your community time day family yeah thank you so much maybe if you have a question please you can ask I need this okay I'm trying to share here but I need to put it in the drive you put it in the drive I post a link please stay on stay on yeah just stay on let me put it to the drive yeah if we have a question you can ask as a product based on the drive yes robot yes please okay thank you so much Mr. Robot for that wonderful presentation and also a very big thank to TechSoup for Global for this initiative I'm Etso Norema from Budisa mine is just an appreciation it's not a question as such because you are really hinted on a lot of things that have been internally asking myself about especially when we are to evaluate our gadgets me I use a smartphone but in most cases I've been evaluating myself to the extent that I realize that a smartphone I have within a period of over a year when I raise that extent of exposing it off I find like I've made money which is almost 10 times than what I used when I was buying it then that one to me it was a very positive move to me meaning that what I need what I had in heart was helping me positively so thank you so much and I know this one has really awakened my mind that it's going to help me make sure I make a very useful use of the gadgets I have so that I benefit thank you so much yeah you're welcome thank you for appreciation and also sharing with us thank you so much if you have a question or nothing to say please do it as I'm uploading this to share and that while others are using the online platforms which challenges are you facing in your country if you are if you're willing to talk there you unmute yourself which challenges are like I mentioned like that's so global like it helps non-profit mostly with some technology solutions so it depends on where you live but then you can always like apply from those opportunities through of church you don't have to prepare just to prove to them that you are a non-profit let me know if you can download the presentation I've uploaded it you can click on that link I'll put a link in the chat can you upload it can you download it it is still failing it is failing what does it say it's not logging in okay let me try to pick it let me try again okay okay some people have failed to open it in fact my panel has worked and I've downloaded it in fact the first one okay okay okay so if it has downloaded this piece of art for you then I am very sure it can work whereas I'm just giving like maybe two minutes for you people to download then I have to end this session someone in the chat was asking how to avoid dark cars online despite saving password yeah I think like nowadays because what I see with most of the people if you have a gadget then you don't have to just share it especially the mobile the smartphone right now our smartphones are managing so many other things so you don't need to lend it out because if something does access to it then it is very easy for you to be acting to and then also you don't have to open the links which you don't actually know the source if you don't know the source where that particular link is coming from please don't open it on your gadget because some of them are used just for phishing your passwords so if you open it on your gadget and you have saved the passwords on your gadget then it's about to pick most of those passwords so don't do it because most of them they use it at all there's a promotion do the Sundays please don't because there's not a free thing in the world so that's what you need to be just be careful not to share your gadget not open links you don't know the proper source and then also yeah yeah wherever you're online okay the link has worked okay yeah you jump later you get the recording that problem yeah so members thank you for attending and thank you for keeping time yeah again thank you so much