 What made you want to start the company? Like what was your journey into the supplement space? Or what did you see? What opportunity? Maybe what led you here? My background, I played in NFL, went to SE, was a two-time captain of the football team there. And in NFL, you have the best access to knowledge. You have all of the innovation. You have the experts that live there in the practice. So you have access to knowledge from practitioners, the dieticians, the strength coaches. Then you have access to these innovative people, like the scientist. And then you just get given the best things in the world. You're gonna get the highest quality, the most-fed and most trusted product or solution for that.