 I am in the grip and shoot booth with Bob Zajewski and he's going to show us something very interesting here. What do you got here today, Bob? We've got a Bluetooth smart grip that has an open source to it. And right now it's running a camera app. And we have three buttons on here, a plus or minus and a trigger button. And with the camera app. Before we get too far, this is a hand grip that looks kind of like a pistol grip that is holding an iPhone. Yes, yes. And since it's Bluetooth smart, we can control these different apps. This is doing the zoom in, zoom out. So you've got two buttons on about where your thumb would go to zoom in and zoom out. It's controlling the zoom of the iPhone camera. Correct. And the trigger, pull the trigger, takes a shot. Since it's Bluetooth smart, we can remove this and put this out here and still use the grip as a remote and still zoom in, zoom out. That's cool. So he's disconnected the iPhone from the grip and he's operating the iPhone without it. Now, do you have to have a special case for the iPhone or does it come with it? How does that work? In our system, we supply an iPhone 4 case and iPhone 5 case. But we do have a universal that we've developed that will fit up to a Note 3 with an Otterbox case in it. Awesome, awesome. So we know people like to have their own cases. Sure, yeah, that's nice. And there are, you know, a few people who like Android as well, so they get to play too. A few, yeah, I got stuck with this. Now you've got, it looks like there's a little tripod thing on the bottom. Yeah, this is a Joby product. It's a secondary. We put this on here because this bottom detaches. So you can actually take this off and then you can take your top portion off like I showed you earlier and put your phone on this little tripod. Okay, so it's actually doing three things. Yeah, so now you can set this off and if you're hiking by yourself or with a, you know, zoom in, zoom out, take your picture. That is really slick. So how much does the grip and shoot cost? The entire system is $99.95 and we have a show special going on for $80. That is not bad. That is a really slick little device. That wouldn't work with a GoPro, would it? I don't know if that has Bluetooth. GoPro is Bluetooth. This is Bluetooth smart, so it's a little bit different protocol. All right, very good. I really appreciate your time. Thanks, nice meeting you. Oh, where can people find the product? Oh, and gripandshoot.com. Perfect, thank you.