 My why, Paul Scanlon's why, I figured this out probably 25 years ago, freedom, flourishing, and empowerment. That's all I do. If you ever hear me speak for a few minutes, whatever I'm talking about, you're going to feel liberated, you're going to feel empowered, you'll feel believed in, and all of that will assist you in your human flourishing to become the best version of you you can be. I am a merchant of liberation. I trade in, I operate in freedom. I may be talking about something that's nothing to do with the subject of freedom, but I promise you within minutes you're going to feel free from things you didn't know you were captive to.