 Hi, I'm Julia Shellott, and I'm Course Director at the CIM for the Innovative Product Manager. It's a two-day practical, very hands-on course where I'm going to share a lot of what's worked for me in my career. I've won lots of awards, I've won an award for my book, which is called The Really Good Idea Test, which is all about how to work out which ideas to pursue and make sure that we don't waste effort working on things that aren't going to make a difference to the customer and deliver benefit. I've also won awards for my campaign, my marketing campaigns to increase product traction and product take-up in the mobile industry. I brought an old market back to life down in Bristol in South London, and that's won plenty of awards for being a very buzzy exciting new space. The Guardian called me one of Britain's new radicals, and I was also named in Harper's Bazaar for the work that I did at a digital start-up that helped them make their first million. That was by Harper's Bazaar as one of the top 40 entrepreneurs under 40. So, we're going to talk about innovation, innovation with a small eye and innovation with a capital eye, and look at what you can do at different stages of the product lifecycle with lots of tools and techniques to help you. We're also going to talk about what the organisation around you can do to support your innovation, as all too often I've seen product people and marketing people have great ideas and really progress with things that are really going to add benefit to the customer, but the organisation doesn't have the capability to actually implement them. So, I hope you'll join me and we can work through a lot of these strategies and plans to get successfully innovating.