 how do you stay encouraged when you're posting on social media and you're not getting any responses? You've heard from me and from others that consistency is important. And so you know, yes, if I were consistent on a regular basis posting, I will probably eventually grow enough of an audience where I'll get some responses. But in the beginning, it is obviously can be discouraging if you post three times and you got no comments on any of them or even no likes on any of them. As you can imagine, I've been there because everybody starts, I didn't grow up famous. I didn't start on social media well known already. And so I had to start where many of you are starting. So the way I started, which the way probably a lot of us start is with our own Facebook friends and our Instagram friends, when you first start off, you're probably posting on your Facebook profile or your Instagram profile and you've added some friends and they're probably just encouraging you with a couple of likes. So that's probably, I can imagine that's probably already true for a lot of you. Does anybody here have zero friends on Facebook or Instagram? I don't think that's true. But if, let's say I'm just gonna use, let's say that you have zero friends, maybe you're starting a brand new Facebook account or Instagram account and you don't want your current friends to know about it for whatever reason and you're starting to scratch. Then basically I would go to the very next step of learning how to do Facebook ads and Instagram ads. I made that same experiment back in four years ago now actually I did a whole year where I wanted to experiment with how do I grow an audience without letting anybody know that it's me. So I started a Facebook business page, fan page that had nothing attached to my name and I didn't promote that page to my existing network. I wanted to say if I were only to use ads, could I grow an audience? And the answer was yes. I grew an audience of several hundred loyal readers on a regular basis commenting and liking my posts and they got to know me. Now I didn't continue the thing because I just wanted to run a short-term experiment to see if it was possible. And the answer is absolutely yes. If you learn how to run Facebook ads, Instagram ads you can absolutely build a loyal following of people interested in what you're saying. And then from there you can sell services and events and products that are interesting to them. So the simple answer is are you running ads? Because when I say ads I don't mean people don't know you and you're gonna try to sell them on your services. It doesn't really work that way for most of us. Most of us aren't selling commodities and mass produced items that are easy for random people to buy. We're not selling toilet paper or cereal, okay? Most of us are selling services like healing, counseling, coaching, mentoring. We're selling some kind of like person to person service and random people are not gonna buy it. No matter how good of a copywriter you are, no matter how great your branding is, it's gonna be very difficult for random people to buy your service. So what you need to do is when we run ads, we run it with, I call it the ministry of content. Now you are basically using ad dollars to share helpful useful information out there so that people can say, wow, I don't know this person but what they posted was uplifting or educational, inspiring in some way. And once they see you several times, they're gonna say you're gonna start to become like a known person to them. They didn't know you a month ago or three months ago but now they're seeing your ads regularly, your content regularly. They're like, ooh, yeah, now I like this person and I get this all the, of course, I still run Facebook, Instagram ads all the time. And I always constantly get people buying my courses or inquiring with my group coaching because and they, I said, how did you hear? I was like, oh, I saw you Facebook ad or Instagram ad and most of my ads are not buy my course. The most of my ad dollars are spent just here's a piece of the useful content with no call to action. Nothing, no, not even asking them to go to my website, nothing, but they just keep seeing my stuff over time. So that's the simple answer and beyond ads without spending money, collabs is the other way. Collabs are basically you getting together with somebody else who has an audience. Now, why, you know, and then having them interview you, but now I said, why would someone do that? Sometimes you pay them to do it because there are podcasts and YouTube channels and Facebook pages that take payment. But I'm thinking, well, instead of paying someone to do it, you just might as well run ads. Running ads guarantees you the metrics to be able to see are you reaching the right people. So I don't recommend paying for collabs. I recommend running ads first to build a little bit of an audience. And then you can use the fact that you have a hundred followers now or something like that to then collaborate with someone else with somewhere between 50 to 300 followers. Right, let's say something like that. And it's like, hey, I have a hundred followers. You have 150, it's close enough basically. Could we interview each other? And even if only 10 people watch each of our interviews, we don't have a huge audience, but that's 10 more people who wouldn't have found me. And when you do collabs, the audience is much more, it tends to be a higher quality audience than just running ads because ads is like they're seeing you randomly. But this person, when you're doing a collab, they're interviewing you, they are introducing you to their people that are loyal readers and loyal viewers of theirs. So use ads first, number one. And number two, now then go to collabs. Now, most of you already have some audience, right? Like I said, nobody starts with zero friends on Facebook or zero, yeah. So all of you start with like probably 200, a hundred friends to 300 friends on Facebook. You already start with some audience. So you can already start collabs today, right? You don't have to wait. But if you're building up a business page, a fan page, you're trying to get your friends over to your fan page, that's fine. You know, start building an audience with ads there and then you could do collab. So I hope this is helpful and let's continue the conversation from here. So I run three types of ads or ads on three platforms, Facebook, Instagram and LinkedIn. I run all three. And the LinkedIn ad thing is relatively new for me. I'm only like three months seriously into it and I'm really liking it. I see it as a great of a potential, if not greater than Facebook, Instagram ads. So I'm really, but it costs more money. Facebook, Instagrams are much cheaper. Facebook, Instagram ads are two to five times cheaper than LinkedIn ads. Like I said, Facebook, Instagram ads start with 30 a month. You can get somewhere with it. LinkedIn ads, you gotta start with like a hundred a month to start getting somewhere with it. So it's more expensive. However, when should you choose one over the other? Well, with LinkedIn ads, you would choose LinkedIn ads when you're very clear on what professions you're trying to reach. So people with a certain job title or people who are in certain LinkedIn groups, like those are easy to reach on. You can advertise to members of certain LinkedIn groups, meaning you go check out LinkedIn groups, there's thousands of them. And if you see a group with thousands of members, like that is the people in that group are my people, like people I'm trying to reach, then you could use LinkedIn ads to reach that group. That's actually one of the benefits you can't do on Facebook. You can't run ads to reach people within certain Facebook groups. You can run ads to reach Facebook interests, but not groups. Anyway, so I would say professional title or LinkedIn groups, if you're clear on that, then LinkedIn ads could be really beneficial for you.