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Developing an Integrated Marketing Plan with Christopher Lobus

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Published on Feb 7, 2019

For more info, visit http://neverstoplearning.net/marketing

Gain knowledge and hands-on experience for exactly how to develop a successful, integrated marketing plan that can be immediately applied to a small, mid-size, or enterprise company. Topics include how to identify target audiences, business objectives, and marketing goals; how to develop strategies that are aligned with goals; types of media and how to integrate channels for the most successful results; tools and technologies to track performance; and how to present a plan to business executives and gain approval.

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