Pepsi MAX 2012 Super Bowl Commercial





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Uploaded on Jan 31, 2012

The Pepsi MAX commercial entitled "Check-Out" is the newest edition to the brand's playful Cola Wars campaign. The spot depicts a competitor's deliveryman attempting to discreetly purchase a bottle of Pepsi MAX at the supermarket when he unexpectedly becomes the grand prize winner of "Pepsi MAX for Life." As a surprise "on the spot" reporter, Regis Philbin appears to get the embarrassed driver's thoughts on his big win. This role marks Philbin's first television project since leaving Regis & Kelly.

A brand known for featuring great music as part of its Super Bowl ads, Pepsi MAX tapped Sugarland's Jennifer Nettles to record a renowned country ballad to accompany the spot.

"The 'Check-Out' ad was developed to extend the legendary cola wars through a humorous scenario," said Amy Wirtanen, Senior Director, Pepsi Marketing. "The brand has a history of producing star-studded Super Bowl ads, and as one of the most iconic personalities to ever appear on television, Regis Philbin with his witty sense of humor was a funny highlight for this commercial."

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