 All right, moving on to the next thing. Man, Michael Jackson, the legend himself. This dude, I've been telling people for years, people gotta put some respect on Buddy Name. All right. This guy, he has a clip that is going to send me viral at the moment. And I wanna play this clip from Michael Jackson and y'all tell me what y'all think. All right, so he said he generated a lot of money for Sony several billions and they really think my mind's always just on music. All right. And it usually is, but they never thought that this performer myself would outthink them. No, I'm a free agent. I just owe Sony one more album. It's just a box set really with two new songs, which I've written ages ago. So I'm leaving Sony a free agent owning half of Sony. I own half of Sony's publishing in and I'm leaving them and they're very angry at me because of it, but I just did good business, you know? The way he said that, bro, they were kind of like a flex and it did get the same time. I'm just doing good business, you know? Well, I love that he said they didn't think that I would outthink them a performer, all right? Thinking these artists can't fool us. They're the ones that we fool. It says a lot about how artists perceive and are looked at, but let me finish everything that he's saying. So the way they get revenge. The way they get revenge is to try and destroy my album. So, yeah, man, I think, like, many people have heard that Michael has owned like half of Sony at one point, but what I didn't know, was Michael's out here talking about it like that. Yeah, same. I thought it was something we learned like after his, you know? Yeah, I ain't nobody was out here like just speaking on the stage in front of people. I mean, I imagine that didn't make people feel any better about it, right? And there's a couple of other clips, though, like we want to talk about the genius, not only Michael, but the genius that artists have the ability to tap into when it comes to the industry as a whole, entrepreneurship as a whole, because one thing we're big on is like the money outside music or beyond just the streams itself, right? Whether that's merch, whether that shows in different types of experience. We want to keep pushing that because a lot of artists aren't talking about that enough or people aren't talking about that or encouraging artists to do that enough. So even as we grow, we'll have like more content creator entrepreneurs, artists, entrepreneurs are figuring out people are getting that money because I'm interested in myself. But man, I want to share a couple of things with Michael while we're on this topic because I mean, brother's really doing it, right? As a matter of fact, I'm not going to even play this one clip. I'm going to find this other clip and you're going to be like, man, this guy Michael was something different. But the clip I was going to play was just did Gregory having people read off some of the artists that Michael owned, like The Beatles, Eminem, Beyonce. Hey, have a Sony, man, just pick a name, right? But it's another clip I'm about to pull up. Check this out. Many of y'all will not believe that very few people have heard this that I know. All right, here's a clip of Piers Morgan, Michael Jackson's father, Joe Jackson, is being interviewed, listening up for the people who are just listening and check this out for the people who are actually viewing on YouTube. D, don't let me bring you in here because you were a business manager for Michael for a very long time. You've brought some fascinating tapes. These are audio tapes. And I want to just go through some of this because I once interviewed Michael in the late 90s and I was struck that there was another Michael Jackson the businessman. And I want to play a tape before I come to you. This is him discussing with you, I think, about a plan to buy Marvel, the comic business, back in 2001 or two, I think it was. Let's listen to this. We could be going to Universal and buy, we would own Jaws, EP, Close Encounters, you know, all the classics from Universal and all that stuff that will allow us to do a universal, I mean, a channel, part of the Marvel channel can be not only the Marvel characters, but Marvel films, anything we went from restaurants to retail, theme parks. Now, you actually got the financing in place, I believe, for this deal. Then came the scandal court cases and it all got put on the back burner. Disney ended up buying Marvel and doing exactly what Michael had predicted and making a fortune out of it. Tell me about this. That was the second part of his life. All right, I'm gonna leave it right there. We'll put the link in the description for y'all to find or something like that. But Cory, I want to get your first reaction on that clip, cause I've seen it before I want to know what you think. Yeah, I mean, I was really about to say what he said, I was like, damn, something exactly what Disney did, bro. Like, he was coming up with the MCU before that was coming up with the MCU. But nah, man, this is, it's interesting because I personally thought that the whole conversation of buying IP and like how lucrative IP buying was, I thought that was a relatively new conversation. You know, like maybe last 10 years or so. And maybe it is, maybe it is still a relatively new, like mass conversation. But the other fact that, but he was thinking about that back then, like, yeah, I'm gonna buy Sony, you know, one of the largest, you know, that has one of the largest publishing catalogs with I've met the biggest artists out. I went about Marvel, you know what I'm saying? One of the largest IPs ever credit, right? And just literally just a limitless supply of money because of all the characters that they have and the worlds we can build into. And I know like, it's maybe been about three or four years or so of me personally even knowing how lucrative catalog buying is on the music side. I kind of got put onto that through my homie David who works for a publishing company. He's one of them, which is like, bro, like you think, like for those of you, bro, they be thinking like rappers make money, bro, go look up Hypnosis. You know what I'm saying? Like go look up Hypnosis and just the type of money they spent on catalog. So, but I didn't even think about like movie IP, right? Like, you know what I'm saying? Like that type of IP and just, you know, what could kind of come from that? So, but he literally was like 30, 40 years ahead of his time with that shit. Let me take a quick second to say, if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral, completely free, step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free, but the thing is we're not gonna let everybody in forever. So, the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out. Back to the video. Bro, it's ridiculous, man. Like the way he saw the game and like you said, understood IP and I compare the artists today to superheroes, right? That's the image, all right? So it's seeing those worlds combine and collide, there's no one who really did that better so far than Michael Jackson. Cause if you look at Michael Jackson, he had a video game on Sega. I remember playing that off the wall game. He was a little light suit walking around or whatever. He had a movie that had like his big old statue in it. You know what I mean? Like he, I mean, he had like, in that movie, I think that was the same movie. It was like the little kid dressed up. I'll mess him in the bad video. Like he had all these different variations and imaginations of himself and did these different worlds and characters. So he understood the IP just from his own career probably, you know what I mean? Because nobody else really did it to that extent themselves. But you know what? When I think about it too, Walt Disney was always like his North Star. He mentioned Walt Disney, like Disney so much and studying that world and creating that to the point. He created his own theme park, Neverland, right? So I guess when I go through it that way, it makes sense that he understands the IP because of what he's done himself, looking up to Disney, oh wow, like Disney are the ones who went ahead and bought that. It makes sense, but I think many artists can take from that. Not only the value of their own catalog or the value of buying some other IP, but just their own IP and creating something of that type of value, having a character, because you could just be an artist, but every artist doesn't have the character and point of view that comes with building an IP value, like having a TV show, cartoon, whatever that looks like. Like we know Andre 3000 did his TV show, right? And that actually kind of, I feel like help codify what Andre 3000 is as a character. He was that in rap, but when you saw it in as a cartoon, it made sense and gave you a stronger understanding of who Andre is, right? Snoop Dogg, I think is the clearest example today of someone who has IP in like 50 directions. Like you could just see so many things. They just came out with not Snoop Loops because they got sued for using that. All right, they can't use that term Snoop Loops. So he called him Snoop something else now. It's some serials, Snoop-O's maybe, something like that. Snoop Loops is wild. And he's just throwing shit out there, right? But I think it might have been Snoop-O's, but he's getting sued for it, but Snoop, like the character you know, right? Snoop, it wouldn't be surprising to see him have a cartoon if he hasn't had one already, right? But you can see it, it's there, right? There's so many iterations, Snoop, in the metaverse, like what the all that feels like we know what the wee brand extensions all look like because his character is so strong. His image is so strong. And maybe everybody won't be able to do it to Snoop's extent, but man, like there's so many variations of that and everything doesn't have to be the typical cartoon movie, da, da, da, da, da. But everything is there. Every time you see a character in a book, right? Every time, like anywhere you see characters, IP, right? On your cereal box, all right? On your candy. On your, the toys, action figures, all of that right? Our streams of income, which is why these things are so valuable. But it's hard to monetize them if you don't know how to monetize them, you don't have the teams that are in place. But boy if you do, da, da, da, da, da, da, da, da. That number is crazy. Yeah, it makes me wonder too, like I wonder like Michael's thought process was Hey, I could continue building out my IP right and figuring out these directions that I can shoot off in, or I can just go buy some shit that's already shot off in directions that maybe I don't feel like I can go in, but there's definitely money to be made there. But he's talking about buying Jaws and ET, you know what I'm saying? Like the doors that that would have opened for him would have been doors that he probably would have never touched through his own IP, right? And his own artistry. And so I gave him kudos for that, bro. Like even just thinking that far ahead because it's so wild, bro. If he had gotten that Marvel deal, bro, with the Sony thing, bro, I mean, you know what I'm saying? He's gonna conspiracy theory, sure, I can understand, you know what I'm saying? I was like, no, we gotta get this motherfucker out of here, like he gonna bring too much hope to the future, bro. Like, no, especially now with Marvel went today, bro. That's wild to think. That's crazy to think about, bro. Bro, yeah, like to be out here thinking like that, that's pretty scary for the industry. Yeah, bro. A singer artist, to be the artist performer, and you know why it's even more terrifying actually? Because it's not just an owner. Owners are scary in themselves. This person owns the majority or something, right? And depending on who you are, right? That might be scary if you don't like that person or it's coming from the outside, so they not a party or a group, you didn't let them in the room, right? That can be scary. Then you talk about owning half of that company of all these various artists, and then a Marvel situation, right? But when you combine that owner being one of the biggest fucking artists ever, and what are the biggest, yes, the platform, the biggest artist ever can has a platform to touch the people directly. So you can control the people and you have the top. I feel like, did we just talk about this? Right, having the bottom and the top. No, I was watching a podcast, and they were talking about Andrew Tate. His problem is he doesn't really have a whole bunch of allies at the top of it. He just went to jail or something like that, right? But he has so many people that are his fans and follow him. So that platform is why he's so dangerous to so many of these people at the top, right? You get some allies, then you're solidified on both sides, right? Well, you have this guy who can control so many people. You got people passing out, like one of the biggest platforms, megaphones ever. And then you have ownership at the top on this side. I mean, look, bro, that's something different. Yeah, bro. I mean, I don't think we've seen it. I mean, yeah, we haven't seen that. Yeah, I don't think. I can't even think of anyone that's gotten even remotely close, yeah. Remotely close. Yeah, bro, that's crazy, because he would've definitely been on stage when walking in an ET shirt, bro. If he had got that shirt. So merch, bro. Yeah, 100% bro, why not? All proceeds basically come back to me one way or another, and I do it. Yeah. If I had ET right, bro, if I owned ET, I'd pee, bro, we'd be wearing ET shirts on every part of it. Bro, on hold, man, on hold.