 It's The Cube. Here is your host, John Furrier. Hi, I'm John Furrier with The Cube. We are on the ground in San Francisco for VMware's big launch in February. This is the one cloud, any application, any device in San Francisco. All the influence of the whole press course here in the enterprise. We had Quintin Hardy on stage. I'm here with Robin Matlock who's the CMO of VMware. Great to see you. Hi, John. Great to be here. Pat Gelsinger. Great to see you again in the New York Times. Jeffrey Moore. Preston Lycassum. All the leaders. All the influence. All the press was here. Tell us about the event. Well, this is all about really coming together and take a moment to sit back and see all of the great products and technologies that we're bringing to market. So we launched one cloud, any application, any device, and essentially this is discussing a whole framework or architecture of how we're delivering and harnessing the power of all of your cloud and computing environments into one common architecture for one cloud. How that supports both traditional apps, modern apps, and is delivered on any device for your consumers. We'll be doing a bunch of crowd chests throughout the month and you guys have a lot of activities planned. But this is really the kickoff. You had a sales meeting last week, you got a partner exchange going on, earnings were good, business is good, but there's a lot of competition right now. So I want you to comment on the big announcement because Pat Gelsinger said this is the biggest vSphere launch in history, but it's not just vSphere, it's a whole platform. I mean, it's complicated. How are you putting it all together for the crowd out there? You know, it's a very dynamic marketplace right now and businesses are changing and transforming every industry we know is undergoing really significant transformations. We think if there's no better time to be in the industry, we feel extremely well positioned. We have laid out a foundation for the data center of the future. It's based on the software-defined architecture. We have tremendous opportunity now to help our customers harness all of their cloud silos into one cloud. We think really we've got a great offering and it's just a great time to launch. So you've got VMware coming out. I'm sure you've got some VMworld coming up. What's the planning like? Can you give us a little teaser on what's happening with VMworld this year? John, I'm just trying to get through partner exchange right now starting tomorrow. So we've been really, we are day seven of ten days of intense launch and events and activities with our shareholders, with our sales force, with our partner. So we're really in the thick of it right now. I want to live for the moment. We have a great offering, some of the biggest news to come out of the company in a long time. I'm sure it's on your plate but it's around the corner. Talk about the partner's change. It's one of the things that's really important in this ecosystem. VMware's ecosystem is really, really impressive but it's changing. It's growing. You guys are growing. What's new? Give us the update on the ecosystem. You bet. I mean our philosophy first of all is that we can't do this alone. We have to team and partner wisely and we are surrounded by the richest ecosystem in the industry bar none. Now I do believe that it is transforming as consumption models are changing, as technologies are changing, as cloud is stepping in. It does require new types of services and new types of partners. So we're talking more service providers, more ISVs, more SaaS providers. But all of us coming together as one large ecosystem and ensuring that our customers have a unified experience. What are you seeing the trends for the partners? Is it more channel, more software, more of ours? What's the mix? I mean service providers. That's new? Yeah. I mean we've been in all of these various partner types for a long time. I do think though that the mobile cloud era is putting more emphasis on services. On cloud services, on consulting services, helping companies transform their operations that requires process transformation, people transformation. So I do think system integrators, ISVs, there's definitely new partner types I think are getting a day in the sun. So I've got to ask you. I'm really impressed with the VMware culture. You know that big fan of VMware, living in Palo Alto, being a local boy, but and a fan of Pat Gelson. You've done an amazing job. You're an amazing campus. What's the culture like now at VM? You guys are at the heart of Silicon Valley. You know there's a lot of things going on in Silicon Valley right now that's really great and some things that are not going so great. What's going on with VMware? What's going on with your culture? Can you give us an update on what's it like? You know I've been there almost six years and I think the VMware culture is stronger than it's ever been. Our culture is anchored around our values and it's really clear. They're epic. Execution, passion, integrity, customers and community. You will talk to any VMware employee and they feel that in their heart. That's what we are first and foremost. It's more about how we do what we do. Technology's great but at the end of the day it's all about our values. And it kind of shows when your campus is just so beautiful. I mean it just shows. Okay so the next question, final question is how do you market this complexity to customers? Obviously it's changing for you guys product-wise, heard the whole announcement, it's changing for your customers. How do you stay on top of the marketing and what is your strategy to market to the customers? Because you have now more stakeholders but you still have the IT guys out there, the Software Defined Data Center. What's new and what's some of the marketing opportunities you have? Well it's a great question. At the end of the day our customers want business outcomes. They want real value that solves critical business problems. And I think although our portfolio is really is complex and diversifying, what we ultimately deliver for our customers is getting quite simple. We help them deliver one cloud for any application on any device. We help them solve their business mobility problems. We have a new term, liquid cloud, liquidity, where did that come from? That path's- No, no, no, we're all behind that. Liquid is really just describing the context of the environment we're in. That's the world around us. Business rigid structures of the past are giving way to much more fluid dynamic business models. It's a liquid world. Yeah, it's real time. I think that speaks to it. You have storage, a lot of announcements. So summarized final question, what's the bottom line for this event? What's the main takeaway? The main takeaway is that VMware has continued to innovate. I mean, we are really fearless innovators and we are delivering tremendous innovation that is helping deliver a brave new model of IT that is instant, fluid, and secure. Brave new world. We are here on the ground. Robin Matlock, CMO at VMware. This is on the ground. I'm John Furrier with theCUBE. Thanks for watching.