 Being a jury member is an important responsibility. It requires careful consideration of the evidence presented and the ability to make fair and impartial decisions. As a jury member of IDMA 2023, I'm looking forward to some exemplary work done in the digital marketing space, and definitely it will not be an easy task to choose the right winner among so many talented presenters. However, we will take responsibility to ensure that the process is fair and that we choose the right winner. I congratulate E4M for this wonderful initiative.