 If you're an insurance agent who has team members that work in your agency who are making outbound calls and you've observed that a lot of those calls are not turning into sales in the very first call, then pay close attention to this video because I'll offer a perspective that you may or may not have thought about in the past. That is this, that most agents believe that if their team members ask for the sale a little better towards the end of the call and they overcame the objections at the end of the call, I want to think about it, give them even the quotes, I want to talk to my spouse. If most agents believe that their team members were just better at overcoming those objections, that they would close a lot more business. And I agree with that, however, step two of the script, which is building value versus selling in price is as important, if not more important than how you ask for the sale, let me explain why. I just did this exercise with the team member the other day where I asked him not to change anything in the script and how he delivers anything, except for this part of the script where he builds value versus selling in price. I just had him read the script verbatim, exactly as it's written. And when he started doing that and he started reading the script exactly as it's written, he had two, one call closes in one day and that rarely happened to him before. And the epiphany that I had, the epiphany that he had was that, sure, you can ask for the sale correctly and overcome objections, but if you're not building value in the right way, then you're not going to close a lot of sales in the very first call. Since that time, I've tried this exercise with a few other team members and they too had incredible results where the conversations just flowed a lot better and people were buying the very first call. So if you want your team members to start closing more sales in the first call, then I advise that you register for my free upcoming training where I'll show you how this whole script works from top to bottom, including how to build value versus selling price. Hopefully you understood the message in this video. Click the link correct below this video. You'll be taken to a page where you can register for that training and see for yourself how this script will result in more one call closes. I hope to see you on the training. Take care.