 Good morning, everybody. It is Saturday morning. What is it the 12th? I think it's the 12th of March Welcome and Don't forget to use that comment section there guys really important that you get involved I'm telling you it's gonna make you so much more successful And if you haven't subscribed yet, please do so hit that subscribe button down there and don't forget the big thing Turn on all bell notifications so you're notified each and every time I go live or if I upload a new video Man, I'm excited today. It's a beautiful day here in Texas. I don't know what it's like where you're at Man, we got a lot to be grateful for if you look around the world right now and the position you could be in Versus the position you're in Wow, I feel very lucky I hope you do too and I hope you appreciate because that and I'm gonna get into our three things today But appreciating is really the key to happiness guys If you don't appreciate your situation, it doesn't matter what you have doesn't matter how much money You have or how much success you have it just it doesn't matter if you can't learn to appreciate it So please take a second appreciate what you've got. There's always somebody off, you know, that's that's worse off than you are So appreciate what you got super important. Okay today We're gonna talk about the three essential Google analytics that you have to track You know, if you do nothing else and I know this stuff can get kind of complicated But if you do nothing else you got to track these three analytics these three Matter more than anything else. Okay And literally if you just track these three and worked on these three You don't worry about anything else. Okay. It'd be nice if you looked at all the analytics It'd be nice if you used all the data, but you certainly cannot ignore these three So I'm gonna go through them today. I'm gonna show you where you can find them I'm gonna show you some examples of what they look like and how you can apply this to your site and how you can get good results, too So let's get started on that. Give me a thumbs up if you don't mind guys hit that thumbs up there I mean so much to the channel thumbs up is a big thing. I don't know why but it is Google likes it YouTube likes it. So give me that thumbs up. That'd be really helpful And don't forget to use that chat box. I'm gonna remind you and remind you some of you guys are really good about that You really put some cool questions in there and comments and don't worry about it if it's cool or not Okay, just just say something say hello Same the temperature here is 41 or whatever the heck it is but put something in that chat box It helps the distribution of this video and it helps you get involved and when you get involved You're gonna be more successful 100% of the time. This is true. So make sure you do that Okay, alright, so let's get right into these analytics and I put a question in there and I want you guys to answer it I don't see people answering it but question of the day is do you have Google analytics setup now keep in mind? Some of you are watching this live and some of you are not even if you're not watching this live You can put those answers in that comment section right below the video, you know, Google matter of fact They had some congressmen talking about this the other day, but they have more data They've collected more data since they've been in business since the beginning of time Since the beginning of time so they've got more data than any government office or anything Google collects a massive amount of data about user traffic and behavior on your website ranging everything from Acquisition to you know, who's viewing stuff to conversions all that data is there now While the amount of data you get is amazing. You don't need to track every single thing Okay, just because they track it and just because they have it. It doesn't mean you need to trying to do so We'll send you down a rabbit hole. Okay With really no benefit to this is not going to be a benefit So there's only three that you really have to worry about and track the growth over time But first I want to make sure that we're on the same page about what a make a metric is Metrics are Quantitative measurements that tell you how some aspect and I'm trying to find my mouse here I don't have my mouse. Okay. I hope you don't mind guys if I reach here I don't have my mouse today But their measurements that tell you some aspect of your website performance An example would be like the number of times a Particular page was viewed or how many times a video was watched on your website. That would be a metric It's also important to note that metrics are different from Dimensions, okay, so think about this for a second dimensions are what your metrics are measured against Metrics are the actual measurement. This means instead of just measuring users. You could measure users metric by channel dimension Okay, hang on to that thought for just one second. All right So the three Google analytics metrics that you should be tracking. Let me get another sip here as I keep going And I realize a lot of you can't watch my videos live I get it ten o'clock on a Saturday morning. You may be busy. You may have a life going on And I certainly get that but it doesn't mean that I won't talk to you Doesn't mean that you can't ask me questions All you got to do is post your comments in that comment section below And I think almost, you know, the way it's gone now is there's been so many lives over the past few years Where people went live and most people see a live and they're like, oh, it's alive I can go watch it later But you know being on here live is really cool too because we can converse we can talk about stuff The first metric that I want you to pay attention to is called users users Okay, now at the most basic level you need to know if the marketing efforts are resulting in site growth Users will tell you exactly that the users metric in Google Analytics tells us how many of those unique visitors when I say unique visitor It's not somebody who visits three times. It's that unique visitor in other words that one person That a website received within a period of time and provides you with high level view of whether marketing efforts are resulting in growth for your site so to view your Users by traffic source what you want to do is you want to go into your Google Analytics And yes, you have to set this up first and there's plenty of videos on that So I won't get into that but you click on life cycle Then you click on acquisition and then you click on traffic acquisition report and you're gonna see your Analytics there you got to set your date range But let me pull this up here so you guys can see this and I'm gonna share my screen with you So I can show you one. This is not my analytics. This is just a sample of one But let's take a look at it real quick share screen All right, we're gonna put entire screen And we're gonna allow it so you guys see my screen now, so let's take a look at what that looks like So that's what I've done here. I've gone into life cycle I've gone into acquisition and then I clicked on traffic Acquisition so you can see organic search. You can see direct search You can see referrals. You can see organic search and you can see unassigned Unassigned is like they just couldn't figure it out. They don't know what it is But you can see like on most sites you're gonna have the majority of your search is gonna be Organic search so that's an example of that right there. All right, let me get back over here And I'm gonna share the screen here real quick and I'm gonna talk to you a little bit more about this analytic and some others The report that you're gonna see Will automatically display the session default channel grouping a default channel grouping is the marketing channel defined by Google Analytics and utilized by the new and returning Users to arrive at your site where you're at for example that screenshot. I just showed you Showed that they received 3666 users from organic search in Q4 2021. Okay And then we can go a little bit deeper Let me share my screen again, and I'll show you a little bit deeper source of that One second here and you can see what this panel looks like Show my screen share screen There we go, and we're going to share the entire screen and Boom, okay, so you should see my screen again now what I did is I clicked on it And I looked at the session default channel grouping and I looked at organic search here. Okay, so it shows 3666 For that particular one Over average, this is the average engagement time per session. Okay, when the far right you see that there So that's how much time they spent on there So if you notice there organic search is really at the top then the direct drops down So there's referral organic social and all that But it's really good to get in here and look at some of these numbers and kind of figure out what's going on Because it'll help you with your marketing efforts If you want to find the traffic source you can add a secondary dimension by clicking on the blue plus sign next to the Session default grouping and selecting session session acquisition and session sort. I can't talk session source Okay, to see the percent change you can add a comparison period on the top right You can click on the date range drop down and you can select custom date range for whatever quarter it is You're looking at which comparison Period you should choose will depend on various factors like how old the Google account is You know if seasonality plays a role in your business like our business is very seasonal really most of our business is done between Say October and March That's not to say that we don't sell product year-round, but that is a big time for us now during the world illness I think I think we still can't call it what it is, but during that we were year-round We were really super busy So you got it you got to figure out which comparison period you want to choose based on how old your account is seasonality If the company is new to investing in the marketing channel We choose different periods for this example because our site didn't have a Google analytics set up actually in the beginning So we kind of watch it by that So I want to show you another screenshot like if you if you go in there and you do what I just told you This is the screen that you're going to get returned Let me show you this one here so you can see it give you an example of all this There we go Second and I'll pop it up in there. What's up? There's plucky chickadee right there. She says good morning. Good morning to you man. Hey Ty and you're gonna need this for your site. So watch this pretty closely All right, so this is the chart that you're gonna get one or you know if I wanted to go a little bit more in depth And you can see I've got the date set up in there that this is not my site This is just a an example, but you can see how much percent that went up or down You can look at direct you can look at referral you can look at the percentage of change All these things are important because they let you know if your marketing is going in the right direction If it's not going in the right direction, all you gotta do is make change. That's all you got to do It's really that simple So yeah, so that's the chart there now the next thing is important Okay, now the first thing we looked at was users. Okay, we how many users are we getting the next thing? We're gonna look at is user engagement Now user engagement is really super important because if they come there and they don't do anything It's not doing you any good Now that you know where they're coming from you need to understand what content they're engaging with and what fails to earn their attention Because you don't want to keep producing stuff that people aren't looking at But you do want to produce more of what they are looking at the average time or average Engagement time will tell you the average length of time that the site has focused And the user's browser meaning the user was most likely looking at it Okay, so by viewing this metric for different pages on the site you can learn what articles to write more about what videos to do Those with the highest engagement time which articles Require further analysis or maybe you want to change them up a little bit to view this You're gonna go to lifecycle again Then you're gonna go to engagement then you're gonna go pages and screens report and I'm gonna show it to you Just one second and then what do you want to do is set your desired date? Okay, so you want to pick the date especially if you're doing some marketing campaign You've just done it for the past 30 days. You don't want to look at the entire year You want to see what it's done the past 30 days? You need to segment this data To just the traffic source that you're analyzing. Okay, so take Google Organic you can add a dimension by clicking add comparison in the top left corner and then session source medium Dimension adding the Google organic dimension values and removing all users by hovering over the text with the X You can almost show this to you in one second, so don't get lost You can change how the data is displayed in the table by using the drop-down arrow If you prefer to see the page title select page title or if you want to know the URL You can choose page path plus query string and screen class And then lastly you can click on the average engagement time column to sort the table from the highest to lowest So you'll know which pages are really keeping them on your site So in the example, I'm going to show you Google organic search users are interested in fixing ga4 missing or invalid ID errors and creating More content about GA errors. Okay, so let me pull this up so you can see it. You can see exactly what I'm talking about There we go. Got it. Got it Guys, have you done this put something in that comment section? Have you worked on this? Tie-in says let's see here. This is really cool. It is cool, but I know it's kind of You know some of these things get complicated and almost boring, but man, they're so important. They really are So you got to do them So let's look at this one here and let me take her comment off the screen there so you guys can see this I want to make sure you can see it. There we go. So Here's the pages But people went to okay, and you can see I've sorted it by average percentage Okay, and then it out to the right. You can see it's got how long they were on that page So this first one tracking form submission Two minutes 55 seconds. I mean that kills over all these other pages, right? But you also got to look at percent of total and it's only one So the next page here j4 missing invalid ID fix That got 62 even though it's 1.29 percent It got a minute 37 seconds. So that page there is operating really really well So that's something we want to do more of on that particular site Let me pull me off the screen here. All right got that down off of there All right, so let's look at a couple other things here And can you believe we're only down to two of these a two two right two? I also have a screen for h refs and we're getting ready to sign up with h refs or sem rush I'm not sure which I want to do but you can also pull some of this data And some of these softwares. So let me let you see what h refs looks like and I would say h refs is a really good one sem rush And let me let me tell you the sem rush. I researched it yesterday sem is search engine marketing rush stands for Russian sem rush is actually a Company that was started by two Russian guys. Now. I know we've got a lot of stuff going on in the world right now And then you got to kind of say well Do I want to deal with anybody who's Russian and my answer is I need to look further both these guys who run sem rush And this is h refs. You're seeing on the screen now But both of the guys who run sem rush have already denounced what's going on in Ukraine, okay? They're against it So I don't hold against somebody what their government is doing, okay? And I don't think you should either but that's certainly up to you. You got to make your own decisions On this one here. It has matching terms. Okay, so it has plus Google analytics error And it has all the information off to the right there. So this is what the report looks like and H refs. Okay, so if you didn't want to use sem rush, you could use h refs Let's see here. I have not done it yet, but I am working in a program called OMG machines I don't know that one. Tell me about that one put in there what oem and OMG machines is and also put in there what the cost is Tie in if you don't mind that way people can see it. I know both h refs and sem rush Or anywhere from like a hundred and eighty to two hundred and twenty dollars a month for their second level up The base level is like a hundred dollars a month something like that But this you know, I mean guys, I know none of you want to spend money I know that this I don't want to spend money either but spending money on some of these Tools I guess is going to help your business and it's going to grow your business much faster than if you did it yourself So it is important that you invest a little bit of money in the stuff, okay? And then the last one we want to talk about and I do want to cap this off with some information So don't don't leave because you hear the last one is conversions I do have some really good information for you to hang on to and to use But the last one is conversions now this is probably the most important metric you can have because It's cool to know where people are coming from. It's cool to know if they're engaging, but if they don't convert Then that's a problem conversions are user activities that contribute to this success of your business So a conversion in GA4 is equivalent to what we know as goal in universal analytics To view the conversions report in GA4. All you got to do is open up that same thing I've been showing you click on life cycle engagement conversions report and you'll see collected events Automatically marked as conversions and any event that you manually mark as a conversion Okay, and what is a conversion guys a conversion is when people do What you want them to do? Okay? They opt in they sign up for your webinar They buy your product whatever it is and let me just show this to you on the screen so you can see it Go there and we're gonna go there and we're gonna go there I've got a lot of clicks to do trust me on this one Okay, so there it is and keep those comments coming guys Put those comments in there those questions in there be part of this these people and I can tell you It's high-end and a whole bunch of other people that always comment all the time. They always move forward They always get things done they get things done because they're participating if you sit back And you don't type anything into that box and you don't like and you don't comment You're not involved. You've got to be involved in this stuff. Okay, so I've got it up on the screen now And it's got first visit here conversions. Okay, and you can see 237 thousand four hundred fifty-eight And that's cash dollars, which is nice a percent change to the hundred eighteen point nine percent So it's up which is a good thing A bit revenue on the far right you can see that as nine hundred twenty three thousand nine hundred ninety six dollars Begin check out. Okay, so you got first visit and then the second metric is begin check out And you can see what's going on there And that's gone up seven point seven three percent and then the actual purchase is up a hundred and fifty eight point six percent So this lets you know as you're going through each stage Exactly what's going on exactly what they're doing Let's see here is an SEO. It is an SEO software I think it was fifteen hundred or sixteen hundred that I split over four months. Okay. That's not cheap It's not cheap, but it could be a really really good one and I don't know it But you know if it's working for you and you know what here's the cool thing you're doing something so many people don't do Anything they don't do anything. I dropped my car off the other day to have some work done on it And I asked him to do some repairs and the guy didn't write it down and You know did some other the repairs that were very expensive But he didn't write it down and he didn't do it and when I came back He said oh, yeah, you said you weren't sure if you wanted to do that I said, well, no, I'm paying you thirty two hundred dollars for these repairs right now in my car Why would I not want to do that? Then he says he's oh, yeah, you said you didn't want to pay for the diagnostics on it I'm like, well, no, you're making all this up none of this happened. You forgot to do it You forgot to write it down. Why in the world, but I pay you thirty two hundred dollars to fix my car and say I don't want to pay for diagnostics on one of the things I thought was wrong Why would I do that wouldn't make sense, but a lot of people just don't do anything They don't do anything. Okay, they sit back and they watch other people and they talk about how they're mistreated and they talk about How unfortunate they are when in fact they're not doing anything, okay? I do admire those people. I probably can't say anything but Ukraine, but I'm gonna say it I do admire those people in that country. They are badass. I mean really are these people are tougher than tough They've all gotten together. They've all done something if they had sat back and said, oh, no. Oh, no We've got these invaders coming We're doomed You know, they would have been doomed, but they aren't doomed and the whole world got behind them So it's it's pretty interesting when you do something And this is my little spiel at the end, I guess But when you do something other people see that you're doing something other people want to participate when they see you're doing something It's so funny. I do this thing called Friday lunch and I go out to lunch with my wife and we post pictures and all that and I have a large group of people that this Every Friday show up for that and they like it and they comment on it and one person's already starting their own Friday lunch and the thing I put at the top is it says ah Friday lunch, okay a and then HHHHH Friday lunch And I have other people doing the same thing now or their Facebook because they saw me doing it So guys whatever it is that you do out there make sure that you're putting forth some effort One once again put some more comments in there would love to see it But put forth some effort you got to do it Tie and says and by the way guys, I'm calling her time because that's her name That's just the name of her channel there true not cheap but the training with it. Okay. It's got training there That's invaluable and the speed it works out I think it's worth it for what I could offer my clients very cool very cool She's proactive. Are you proactive guys? Ask yourself? Are you doing stuff like this? Are you getting more training? I love it when I see people who've been doing stuff online for a long time. They go get more training I get more training. I just paid a bunch of money for doing learning how to do videos from Casey Neistat And I've paid a bunch of money for doing ads I've paid a bunch of money for digital marketing stuff and I I train people and I charge people But I also get trained too because I can't send my own little ecosystem and just know what I know There's always more information out there to gather guys. There's more information to learn and you guys showing up for this I mean you're that's that's great That's great that you're doing that because that's more than what most people do most people don't show up They go, it's the weekend. It's the weekend. So I'm just gonna lay back and do nothing Guys, I don't work 12 14 hours a day every single day. I have and I will in the future And I don't have to okay a lot of people say well, you know, you have to do this You have I don't have to do you don't have to do anything You know bottom line is I do it because I like doing it and I want to move forward and I want to see some Advancement, okay? I want to see some success and that's motivating to me when I see a little bit of success That's really motivating to me and it will be to you too if you participate once again You've got to participate if you haven't commented yet in that chat section do so if you're watching this video And it's after the fact. Okay, so it's not live anymore Comment in the comment section. Okay, put something down there get involved This is the way you're gonna get ahead the more you participate the more you do the more success you're gonna see Let's see here. What is tying got to say my girl Ongoing learning is such a must it is and you know think of it this way guys. I like that comment by her Think of it this way Things change every day. So whatever you learned last year They probably added to it. They probably improved on it. They probably have more stuff And if you don't add to it if you don't change if you don't learn more, you're gonna be left behind Learning never stops until you're dead when you're dead you can quit learning and that's not a problem That's not you go ahead quit But well as long as you're alive, you've got to keep learning this stuff guys You got to keep participating you got a got a got a got to do this so so important Now if you have any other comments or questions, please put them in the chat box right there We're at it. What 1025. So, you know, we got two three minutes. I could talk to you guys And it can be anything about you know starting running and growing online businesses. We can sip That's some good tea. That's some chai tea from HB. If you've ever been to Texas, you would know HB HB owns the grocery store market. Holy crap. They're everywhere. They're just unbelievable how many places Excuse me, how many HBs there are in the state? They're just every every every everywhere But don't forget put those comments in there You know Questions whatever it is and let me know what you're doing, you know I tell you another thing that will keep you doing something is when you tell other people what you're doing You just share with them what you're doing. I've done that with books and courses I'm working on and and I have people remind me have you finished that book Have you finished that course and I'm still working on a lot of that stuff, but it keeps it keeps me reminded It's not so that you can brag about what you're doing It's so that you can share so that other people will reinforce your actions. That's so very important guys Been a great session today. I don't know what to whether it's like where you've been last night. I got down to 27 here, which is pretty darn cold today is up to 58 and Monday We're going to be up to 80 so we're going to go from 27 on Friday night to 80 on Monday What are you going to do? That's the weather right? That's what it does It kind of flips back and forth. Don't forget guys in case you didn't remember This is the weekend where we changed to daylight savings time really important that you do that And I'll give you a little story. You want a story about daylight savings time? A lot of people have a lot of ideas about how that started But it was actually started by etymologist in New Zealand Who realized and he wrote a paper on it that he could get more bugs collect more bugs If he had more daylight So he was the big Person to do that And I think it was around 1918 we started to do in the us and then we quit in 1919 and then we went back and forth and by 19 I think it was 64 65 We went nationwide with daylight savings time and that's going to change sunday at 2 a.m And the reason they do sunday at 2 a.m In case you don't know this is because they didn't want to have the time chains mess up all of the trains that were running in the us And at 2 a.m in the us There were no trains running. So they said that would be a good time to change the time. So that's your little Factoid today. She says tyens says I do my own business because I need the time and freedom. Yes, I agree I feel the same way. I support myself with my part-time job of caregiving July is when I open my business doors. I haven't gotten far. Yes, you have Yes, you have you've gotten real far because you've done more than most people will ever do And keep that in your mind. Keep that in your mind. You are doing stuff Haven't gotten far, but I will before it is a year You're gonna you're doing great. You've gotten so much further than anybody else. Most people quit within a week Okay, so if you started yours in july, that means you're almost a year into it And whatever you got accomplished is where you are and that's fine. Okay, there is no rules to this There is no requirements to this The only requirement is that you keep working on it And if you keep working on it, you're gonna be fine. Trust me If you keep showing up for these training sessions and you keep, you know, adding Softwares and learning stuff and you don't quit. I know my first year I lost money. I lost a bunch of money I didn't know what the heck I was doing. Um, but now we are in millions a year. So You just stick with it. Just stick with it guys You know, I can be sitting in bed in the morning and be scrolling through my phone and looking and seeing that I'm making money Let me see here. Do they make any money since I've been talking to you guys in the past 30 minutes Let's see if I made any money. I did not. Okay, but sometimes I do within a 30 minute period of time I know the other night I sat on my couch and I watched Sales come in and it was like over six or seven thousand dollars while I was watching one show Okay, that didn't include the whole day. That was just while I was watching one show That feels pretty good. But that's all the effort I put into it for the past 12 one on 13 years now Um, all right guys, I really appreciate you being here. Like I said add questions add comments to this Uh, especially if you're not watching live Give me a thumbs up if you would uh hit that subscribe button turn it from red to gray and ring the bell Turn all bell notifications so you're notified each and every time I go live I really appreciate each and every one of you. I love you very much. Okay. You're doing okay Think about where you're at think about how lucky you are Because you are lucky. I don't know anything about you personally But I know I'm talking to some people out there who don't feel like they're lucky and you are lucky Don't tell yourself. You're not lucky. Don't tell yourself that you have bad luck Don't tell yourself that bad things happen because they don't okay Everything happens for a reason and a lot of times those things that seem like they're bad are actually good things in disguise Uh, neil brown. What's up, buddy? I'm so glad that you're here. Thank you so much for commenting Uh, he says great training. I had a pretty good Saturday morning. I'm glad to hear that man I really am and I love meeting you guys pieces. I accomplished a youtube video Finished and published a blog post and did my morning posting on social media buddy I appreciate that I thank you so much for sharing that because what you're doing is obviously good for you But it's good for other people when you share it. They go. Wow neil brown got up and he did these things here What am I doing? What am I doing with my life right now? Did I waste another day or did I get something done? Uh, thank you neil and you are appreciated. I can guarantee you that buddy. You really are Thank you for being here guys. I'm going to go ahead and There you go. Tyane says look at this neil neil. Check it out. Check it out, buddy Great work neil brown. So she's watching you too. You are inspiring people by not only doing but sharing what you do Okay, that's what this social media really is all about guys We don't want to hear about how great you are and any that stuff We want to hear about what you did we want to hear about your life in what direction you're heading and you know What you're trying to get accomplished. That's what everybody really wants They want to be part of your world and I certainly want to be part of your world You're getting out there working. So thanks for being part of my world too Guys, you have a great day. I'm gonna go ahead and slide out of here. We're heading over to texas roadhouse today Going to get us a steak. Thank you so much I appreciate every one of you guys. I really do you guys have an awesome day