 Dear Taito College, allow me to first introduce our resource person, Ms. Anelya Jimomi, who is the founder and managing director of Anelya Beauty. Anelya Jimomi is a celebrated beauty entrepreneur, vocational trainer and makeup artist, hailing from Dimapur, New Zealand. A graduate from Rohampton University, London, Anelya explored her passion for beauty and grooming. She is at the heart of everything at her beauty startup. Anelya Beauty, which runs an online store of beauty products. She helps the Naga Tribals by providing vocational training in beauty so that they can have a sustainable livelihood. Her goal is to create a business which will provide employment in the northeast and create a strong beauty brand. You can also find out more about Anelya on Instagram by following her page, Makeup by Anelya. So, without wasting much time, I call ma'am Anelya on stage. Good morning, Taito College. I am Anelya Jimomi. I am the founder and director at Anelya Beauty and also the extensionist of Makeup by Anelya Academy. I also am a professional brand makeup artist. Next, please. So, how my journey started? So, it started about 11 years ago when I finished, when I graduated from London in my master's from international management and marketing. So, I had a deal with my father. The reason why he sent me to London was because I had to come back and I pay for civil services like any other Naga payment would do because of our so-called quota. So, I came back and then I studied civil services for a year but I decided, you know, like I was wasting my time because that was just not where my mind was. And before my business background, at that time, all my friends were into MNCs. They were already working. So, then I decided since at that time was 11 years ago and 11 years ago still the world was so competitive. So, I decided I want to do something which I am good at because the world is not going to wait for me to learn a new skill. So, I decided I am so good at makeup right now. So, why don't I brush up my skill? So, that's when I decided, okay, I am going to be a makeup artist. So, I did, I was already good at that. So, I did brush up my skills and because I am not even kidding because that was my passion. It has been 11 years and it just went like that. So, now when I started, I did see that the makeup brushes was super expensive. So, one brush was about 2500 rupees. So, I was thinking how is everyone else affording the brushes without burning their whole in the pocket. So, after having experienced as a makeup artist in a bright industry and having direct contact with customers, I saw the problem and I wanted to create a bridge in that gap. That's how Analype Beauty was born. Analype Beauty was also known and was earlier known as makeup Analype Brushes. Next slide please. So, we started with makeup Analype Brushes which is now Analype Beauty Private Limited just because like I said there was lack of luxury quality products which was available at the most affordable pricing. Next slide please. So, with time I honestly when I started my brushes, I did not think I would be a Private Limited and I was thinking fairly small at that time. So, when I started it was just my Instagram store. I had a website but it was not working that well but all the products were stolen website. I'm on my Instagram. That's when the lockdown happened and because there was so much demand for my brushes because of my social media platform that I had and because of the celebrity endorsements. So, what I did was I connected with makeup academies with celebrities. I gave them free peer gifts and luckily because of the connection that I had coming from different schools and colleges in India and abroad because of that contact I was able to connect more with the influencers and with the celebrities. That's how I got my free publicity. When I said free publicity, I did not pay money but it was about the collaboration. So, that's how I decided why not I take makeup and other brushes to the next level. That's how we came from makeup and other beauty in 2017. So, another beauty, we are woman led and we aim to be India's first woman led not only woman led but also women run brand. Currently we have a team of about nine who takes care of the logistics, marketing, sales, management, product development and we also have, next please. So, we have about 14 SQUs right now. We are only dealing with our tools. I don't want to bore you with this but this is just a brief summary of our products. Our products are sold at 8X the price that we procured. So, these are the celebrity endorsements that we have and I think when you come up with some product, it's really, really important because I see that people don't spend much on marketing and if start feeling stingy, you invest so much in your products or in your services but you forget to keep a budget aside for marketing. So, I think marketing is really, really important too if you want to grow a business. Makeup by Nala Academy was born very recently. That was 2022. Just two years ago. The reason why I started Makeup by Nala Academy was because I decided to move back to Nagaland and I wanted to bring my expertise into the state where the students or the makeup enthusiasts does not have to lead the state. So, I want, that's why we started Makeup by Nala Academy 2022 in June and we have this one branch right now that's in Dimapro. Our goal is to go to Kohima because I understand there are a lot of people who cannot travel much, though we do have our students from different districts but there's some who cannot travel. For example, if they're pregnant or mothers or household, you know, the housewives, which is the reason why we want to expand the different districts, the ones who cannot reach to us. The reason for expansion is just not for the business expansion but also to create skill development in the state and to generate income so that the women are self-sufficient. When I say women, yes, we are a women-centric company but we also want to help men as well because men also do apply makeup but yes, that's a less number but even the men are welcome to our Academy but yes, they are welcome to Academy but at Nala Beauty for our trainees and for our interns, we give preference to only females. Okay, next, that's our, we are located at Viva Complex, Nala Beauty, that's our store, if you would like to visit, the office and that is our Academy right now in third mile. So the vision for growth for our company, I'll just share a little bit what's our vision, what we plan to do. I think for every company or for every business, whether it's a small business or big business, it's very important to have a roadmap and to have, you know, where you want to see yourself in the next one year, two years, five years. So this is our next, there's a typo there, it's not two years, it's actually five years, there's a typo there but this year we plan to come up with that with 20 SKUs, I'm so sorry, there's a typo there, with 20 SKUs and in the next five years, our goal is to come up with 500, 200 SKUs and so currently we have trained about 170 makeup artists, Vanessa makeup artist, it is professional makeup artist and also for personal self-grooming courses. We do have opportunities for you like my young students if you want to join ours and I'm so sorry about this, all of the women here, females, we have, you can own with us if you're not working with us directly, we have our INA program where you can join us, where you can refer and you can own 10, you can own 20% from every sale and you can also come and join with us and learn from us. We would love to have you here. Contact us at Analibiris in the contact, if you want you can take a picture here and thank you very much for this portal. I'm so happy to be here, to be able to share my experience with you all and to inspire, to motivate because Analibiris is one about community building. Thank you very much. We also have another very powerful resource person in our midst and she is none other than Dr. Lika Kiketo Yepto, who is the founder of Lease House of Aesthetics. Now Dr. Lika holds an MBBS from Waidihi Medical College by law with specialized training and aesthetic medicine backed by international exposure, including an international fellowship in advanced aesthetics medicine training in Seoul, South Korea, and a diploma in aesthetic medicine from the American Academy of Aesthetic Medicine. She is a member of both the Indian Society of Aesthetic Medicine and the American Academy of Aesthetic Medicine. She started Lease Beauty Clinic with a vision to empower everyone to look and feel their best. The clinic offers modern state of the art facilities, helping you live a life as beautiful inside as it is outside. Ma'am, the stage is yours. Good morning, everyone. I would like to wish everyone a happy Women's Day. First of all, I would like to thank God for giving me this opportunity to be here. I want to tell a few things, a few points on my brain, Lease. So the word Lease from my local dialect, Sumi, it means a girl. So the name of my clinic means a girl in my language. Also, I have been trained in many parts of Asia. So when I say Lee, they think I'm a Chinese or a Korean person. So I'm well accepted outside and inside, so I chose the name Lease. To talk about how I started my career, I was a medical officer. I was a government employee before I started my journey. I resigned from the government of Naglin. And I set for entrance exam. So I got my BGC in surgery. I went to do surgery. I stayed there for a week, but I felt like it was not my calling. But before I quit as a surgeon, I thought of another plan. So before we quit in life, we should be smart enough to have another backup plan. I came back home. I thought I'll be a pediatrician. But in the process, I developed a lot of acne on my face. And that was the point where I fell very down. When we have a lot of acne or a lot of scars on our face, they say the inner beauty reflects the outer beauty. But when you have a lot of scars or marks, you don't have the confidence. So it started as an emotion in my career. So many people think that beauty is only for people who are from a better society with people with a lot of money. But since I started my career as an emotion, I do feel for people from all walks of life. The treatment in my center, I tried to make it from the best. And even the people who cannot have the spending capacity, I tried to curate some procedures which can be captured by all. Also, the logo. I wish I had the presentation to show my logo, but I did not bring it. It's a diamond. I chose the logo diamond because humans are precious like diamonds. Like diamonds, you know, you polish the diamond and it becomes more precious. Like that, my beauty in my center, humans are all a masterpiece of God, but we need to keep polishing in time, you know. So that is how my brand is all about. Now, the two principles that I followed in life, that is from the Bible verse, Proverbs 16 verse 3. It says, commit thy word to the Lord and thy thoughts shall be established. So before starting, I pray to God because many a times when we even share with our close friends, some ideas are taken by them or by the close ones. But if you commit to the Lord, He will establish you. So I would like to encourage everyone here. I'm sure you all are doing, but first commit your plans to the Lord and definitely He will make a way for you. And also, from Luke 6 verse 38, it says, Give and you will receive. We do business to earn profit, but it's not all about earning profit, but also giving back to the society. So I made a commitment, so I try to remind myself each time that no matter how much God bless me, I should always learn to give. In that way, it will multiply. When we don't give, I think it will be divided rather than multiplying. So that's one thing that I want to share. And also, hard work and dedication. Starting your own business is very challenging. When I was a government officer, I get paid monthly. No matter if I don't go to work or if I go to work, if I overwork, the salary is constrained. So every month I get salary. But when I started my own business, if I don't work, there's no money. But if I work, sometimes I even get... The monthly salary that I was getting from the government can be made even in a day. But starting your own business... Because many a times people think business is the last option. If you give exam, if you fail in everything, it will start a business. But it's not about that. Business itself is a profession. So I would like to encourage everyone, if you're starting a business, you should work more hard and dedicate yourself more. Also, choosing quality over quantity. Be it in life, friend circles or anything in life. You should learn to choose quality over quantity. Even at my centre, at least. I don't have many machines. But I chose a very good quality machine. So I think I was the first to launch in a notice. And yeah, I was the first to launch in a notice. After me, Gohate has launched. The machine is from Israel. So when I chose this quality, even if it's one, it's making a good result. So rather than having a lot of things and not giving any results, it's better to choose the quality ones. Be it people or be it things or be it anything in life. Last, but the most difficult one is we should be thankful. I am very thankful for the people who did not believe in me. For the people who criticised me. For the people who gave me a lot of negativity in life and made this for them that I am here today. Of course, God have helped me, my family, friends and all the well wishes. But what made me to do extra in life is by the people who looked down on me. So today I thank them. So if anyone, people, if anyone of you are feeling bad because he or she has done something to you, one day you will be always thankful for them. The teacher always tells that when it's too dark, you see the stars. But when it's too dark, you see the brightest stars in life. Now as a student, you must be struggling. I must be struggling as a starting entrepreneur. But don't worry, the brighter days are there for all of us. And I wish you all the best. May God bless you all. Thank you.