Cyberbullying awareness video #DONTRETALIATE marks the beginning of our global education and awareness campaign for all forms of cyberbullying. We will be continuing the campaign with a series of communications activities designed to focus on several key areas of advice and guidance, all aimed at different areas of the problem.
The film imparts an important and compelling message to not retaliate when being cyberbullied through the harrowing story of a young girl who becomes the target of online bullying, a story that has become all too common in recent times. In fact during production of this short film, there were three cyberbullying related suicides in the UK alone.
We hope that this powerful film will be well supported and reach the people that need it most, with it's simple yet potentially life saving message of don't retaliate when being bullied online. Do not retaliate is the single most important piece of advice that we can give any victim of cyberbullying. If followed, this advice can help reduce anxieties and allows for clearer thinking at a time when somebody is making a very real, life or death level decision. If this film saves one life, it has all been worthwhile.
We would like to thank everybody involved with this film including the actors/actresses, production company Rattlingstick, BozBoz Digital Agency and The Digital Fairy, we couldn't have done it without you guys!
The Cybersmile Foundation is a multi award winning anti cyberbullying non-profit organization. Committed to tackling all forms of digital abuse and bullying online, we work to promote diversity and inclusion by building a safer, more positive digital community.