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Danny on Kara's Double Life - the Fly Effect

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Published on Sep 18, 2013

Danny's daughter, Kara, grew up in Fitchburg, WI. Heroin addicts do things they never thought they'd do. Kara's battle with heroin only lasted a year, but Danny remembers how she'd struggle to stay clean and the way she'd lie when she couldn't.

Experience the spiral for yourself at http://www.theflyeffect.com.

About the Campaign

The butterfly effect's (http://www.urbandictionary.com/define...) got nothing on heroin. Because that first hit almost always leads to a second one. And once you're addicted, there's almost nothing you won't do to keep using. Lying, begging, stealing stuff, selling your body. Suddenly, you're doing things for heroin that you'd never do on your own. Suddenly, you're not you anymore. You can see heroin's effects in communities all over Wisconsin. (http://www.doj.state.wi.us/dci/heroin...) It's The Fly Effect. (http://theflyeffect.com/) And it's deadly.

Experience the spiral for yourself at http://www.theflyeffect.com.

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