 Hey, so in this video, I'm going to talk about how to do outreach in the new world in 2023 and 24 and beyond. So I actually had a legion, an outbound lead generation agency for a few years from, from 2017 till 2020. And so we would help B2B tech and software companies book more demos and book more calls from outbound LinkedIn and outbound cold email. And what worked back then is a lot different than what works now. So the reason why is just open up your, your email inbox and open up your LinkedIn account. I'm sure every single message that you get is now like, it's like a sales pitch, right? And it's a bad sales pitch. So you have way more people who are pitching their stuff and 99.99% of them are doing it just terribly. So I want to help you out with that in this video. This is stuff that I usually save for paying clients, but I'm giving it to you for free in this video. If you are finding this useful, make sure you hit the like button and comment below. And if you're not already subscribed, make sure you subscribe as I'm going to be more regular with videos again. So let's get into this. How do you do new world outreach? How do you do it so that it's actually going to work and that you stand out among all the other people who are pitching their stuff? So let's talk about that. And by the way, this is a 32 page guide. I'll tell you how to get it at the end. So first off, what is outreach? Well, just think of it like virtual door knocking, right? You're knocking on people's doors or in this case, their email inbox or their social media profile. And you have something to offer them and you're trying to get their attention and start a conversation. And now before a few years ago when I had my agency, what you could do is basically if you had a good offer and you had a very simple message, you could go to somebody who that offer was a fit for and just send the message and say, hey, jump on a call with me and I'll tell you more about this thing. And I'm not saying that doesn't work anymore, but it's not nearly as effective as it used to be. So what do we do? How do we successfully do virtual door knocking? Well, the best way that I found right now is to lead with a useful piece of content. Okay. Lead with a useful piece of content. Now, what does that look like? Well, this guide that you're looking at right now is a useful piece of content. So if I go to this, this is a message that I sent yesterday. Let me move this out of the way. You could see here, it just calls out, hey, so and so thank you for connecting. I'm always looking to connect with sharp folks and it was intrigued when I came across your profile. I specialize in this, blah, blah, blah. I wrote a guide that details my protocol on how I did this thing. You can see the guide as well as client case studies here. And then this links to the guide. Okay. I also have a soft invite where it's like, hey, if you'd like help setting this up or you just like the jam about how it would work in your business, please let me know. Either way, I hope you find it useful and it's great to connect with you on LinkedIn. So I'm sure you can see the big difference, right? This is not just me saying, hey, y'all send, let's hop on a call, right? You don't know me, but let's spend 60 minutes on a strategy session and I'll sell you my stuff at the end. No, I'm leading with something useful. And the great thing about this is if you craft your piece of content correctly, it also pre-sells them on your high ticket offer. So I actually used a similar guide like this when I had my agency. It was something called the beast mode prospecting guide and it detailed our exact protocol of our agency servers, how we used LinkedIn and cold email to generate leads and demos and phone calls. And at the end of the guide, at the end of the piece of content, very similar to this, it said, hey, if you would like help setting this up, like you'd rather not set this up yourself and you want to work with us to do it for you, book a call, right? So this piece of content is not just there to provide value or educate, it's to educate on your protocol of getting results. And then at the end of it, you invite them to work with you. People are a lot more open to having a conversation if you lead with a useful piece of content and you show them your entire process of getting a result that they want. Now I also did this back in March, March, April, May, where I was selling a 30 K one on one offer. It was like a hybrid done with you slash done for you offer. And they used, as you can see here, a very similar message that was connected with people in my niche. I told them what I specialized in. I sent a useful piece of content with case studies and a full breakdown that I had a soft invite in a matter of two months or so about eight weeks. I signed up nine people at 30 K using a message like this and also go into my audience. So notice how it's to the right person and it's direct. It leads with value and I end with a soft invite and it doesn't feel like icky or slimy, right? So when you do it correctly, it leads to conversations like this. So hey, man, I took a look through. Looks awesome. You're pretty chilled. Be cool to work one on one to dial us stuff in. I know I have the potential to get to the next level with the value I provide as long as I can get really good offers together. What is the cost and timeline? So instead of them saying like, who the hell are you, right? Why would I work with you? Now they're asking like what it looks like to work together cost and timeline. So I'm known for like no sales calls and fullness selling stuff. But in a cold outreach scenario, you're not going to do that. Like you're going to have to get on a phone call to close the deal. So I am shooting for three to five booked calls for every hundred people I reach out to. So every hundred people are so who see the guide here. I'm looking for three to five of them to book a phone call with me. And if I can do that, I can close, you know, 20 to 30% of those. And that's a pretty good client acquisition system right here. So I don't like to lean on outreach forever. I usually use it when I'm testing new offers or if I don't already have an audience, I would do that and go to outreach because you don't have any other choice. But this is the correct way to do outreach today. This is how you stand out aside from everyone else that's just pitching their stuff and saying get in a phone call with me. They're not leading with anything useful. This is pre-selling the person on what you do as well on your high ticket offer. So this works amazing. You can also use this guide in multiple different ways. So you can turn it into a video. So that's actually what I did here. I uploaded it to my YouTube channel. You can turn it into an E-book and run some ads to it. So if I go down here, you can see that I started running ads to the funnel. Here we go. So one of my previous guides became a book and I run ads to it, grow my email list and I can sell my email list. And I can also just have it attached to my email signature. So I send a daily email and people can see this and they can get pre-sold on my process and by the time they reach out, I don't have to get in a phone call because they're already pre-sold on the process. So the main points with this, how do you properly do outreach in the new world? Well, you can't just send a message and spam it to people. You might get lucky. I'm just saying it's a lot harder to do it that way. So you create a useful piece of content that pre-sells them on your main high ticket offer. Then you reach out to those people. You can pick your platform where your audience is hanging out. So my audience is on LinkedIn. That's why I'm on LinkedIn. I can also reach out through cold email. I can also do it through Instagram or Facebook. And so any social media platform where you can DM people. But the useful piece of content is key. It's also like a bit of a sales letter because it's selling them on working together, on implementing whatever is in the doc. So if you found this useful, give it a like. Make sure you're subscribed. If you want this full guide, go to www.SeanAnthony.co right here and you're going to opt in. You'll get this guide and you'll also get the video here of me detailing this process. Okay. So again, I hope this was useful and I'll see you in the next video.