Live Programming for a Connected Audience: ESPN at SES New York 2013





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Published on Apr 1, 2013

Michael Bayle, Senior VP and General Manager of Mobile, ESPN; talks to us about the future of mobile and what it means for large media publishers.

The bottom line is it represents a huge opportunity as well as a lot of expectations on the side of consumers.

ESPN broadcasts live content and the demand for live programming is insatiable. Especially when you consider the advent and proliferation of Social Media, ignoring live programming is becoming impossible.

Michael and ESPN are seeing a growth in consumption of live content across a wide variety of devices including handsets and tablets, but also connected televisions delivering content via IP networks.

Fans want to get the content wherever they are and on the device that they are using. Michael states his challenge at ESPN as making sure that the content is as connected as possible and as tuned for engagement as possible so that the experience is delivered with as little headache as possible.

Stay tuned for more insights from SES New York!

Follow Michael on Twitter: @roppongit
Connect with Michael on LinkedIn: http://www.linkedin.com/pub/michael-b...
Learn more about ESPN.com: http://espn.go.com/

Follow SES on Twitter: @SESConf
Subscribe to the SES Conference Channel: http://www.youtube.com/subscription_c...
Register for upcoming conferences: http://sesconference.com


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