 Hello, I welcome you all once again to my channel, Explore Education, I am Dr. Rashmi Singh, Assistant Professor, Department of Education, S.S. Khanna Girls Ruby College, University of Allahabad. And today I am going to discuss a very relevant topic now a days, that is impact of social media on gender formation and the lecture will be in bilingual mode and will be useful for your usual examinations, your usual understanding, your usual awareness around these two most important topics now a days, social media and gender formation. So, do subscribe my channel too and let's start. First of all, gender. This is the word that is used a lot these days and it has become so popular that now we have started to know what is the difference between sex and gender. Still, since our topic is related to gender formation, we know a little about gender. The sex refers to the biological division into male and female. Whether it is male or female, its biological division is called sex and gender is called gender to the parallel and socially unequal division into femininity and masculinity. When it comes to gender, it is a socially unequal division. As soon as the concept of gender comes into our mind, the word will come. Similarly, what will come into our mind? It is something unequal. It is something that is not evenly divided, feminine and being masculine is not equal. You can say that socially unequal division into femininity and masculinity is considered to be gender. And it is often defined as a social construct of norms. That is, the norms that have to do with the social world, the social groups, the behaviours and roles that vary between societies and over time. That is, the way in which the gender is defined, being a female, being a male, which varies between the societies, there is a difference. And it varies over time. Like how the Indian women acted 10 years ago, 20 years ago. So is the right time then for the right people or the right legislation, or the wrong society, has changed. Hence, it is not fixed or native. Means, the fixed form that is not a fixed one will always be or we will be born with a gender. But instead it varies across time and place. Instead, what is the reason for this? As per the time, education changes. Apart from this what is gender? I said that the definition until 1978 is that gender used to be seen as It is not simply a characteristic of individuals, but it occurs at all levels of the social structure. It is not just a person who is not simply a characteristic of individuals. Rather, the social structure at every level depends on the gender. And gender refers to its importance in organizing relations of inequalities. This means that the unequal division is in the root of the gender. It is in the root of the gender. Then, social media. Social media is the term that we have used so much. We have used social media as much as we have used in the past 10-12 years. It has affected our lives so much. So, social media is a web-based communication tool. It is a web-based communication tool that enables people to interact with each other by sharing and consuming information. How do we interact with other people? Do we either consume information or share it with them? Social media as we know it has barely reached its brand yet. If we look at social media from a difficult point of view, it has changed the fabric of everyday life. But it has completely changed our lives. In little more than 10 years, the impact of social media has gone from being an entertaining expert to a fully integrated part of nearly every aspect of daily life for many. So, it has been 10-12 years since the beginning of social media. The first one was an entertaining expert. We were using it for entertainment purposes. Now, it has become a part of every aspect of our daily life. If we are not talking about everyone, then it is enough. If we are talking about social media, what are the reforms? What are the benefits? Facebook is the largest social media site with more than 2 billion people using it. More than 2 billion people use the social media site on Facebook. This means that roughly 36.9% of the world's population are Facebook users. YouTube is a video-sharing platform where users watch up to a billion hours of videos every day. Every day, they watch a billion-hour video on YouTube, which is a video-sharing platform. And it is a Google platform. And WhatsApp is a messaging app used by people in our 180 countries. In more than 180 countries, WhatsApp is used as a messaging app. So, you can understand how many people in the world have become social media users. This means that it has a lot of impact. Then, what is social media and gender? What is gender? What is social media? What is social media and gender? How do they influence each other? Some feminist commentators praise the rise of social media, including websites such as Facebook, because they privilege expressiveness and social skills, traits of a considered family. They are saying that the rise of social media is a very good thing. It is a good thing that it should be done with a fashion-sized group, because it is a Facebook-sized group with a feminine trait. It is considered feminine, meaning that it expresses itself, shares, social, etc. These are all feminine traits, masculine traits are not present. So, it gives privilege to these people. It is a good thing. Indeed, women are outnumbered in social media. And this is the kind of area where you are told that women are more popular than women. Most women use social media. One global study reported that 76% of online women use social media as compared to 70% of online men. That is, where 70% of men are online, there are 76% of women. Feminists hope that social media would serve as spaces to empower young women to carve out their own identities that might counter mainstream media stereotypes. Indeed, some hope that women could construct new or altered definitions of what ultimately means to be a girl. It is said that many feminist women hope that social media could work in such a way that it would empower young women so that they would be able to carve out their own identities, to work with mainstream media stereotypes, and to do something that ultimately tells them what does being a girl mean? Some altered definitions, some changed expressions. So, this kind of work can be done by social media. And gender equality. You have talked about gender equality and equity many times. You must know that equality means giving things to people. But when you give things to other people, you actually increase the amount of things. That is why equity is talked about. That means you give it according to the needs. So, what is the gender equality here? Due to gender roles, norms and expectations, men and women often do not share the same opportunities, resources, and positions in society. Why? They say that gender equality means socially unequal positions. That is, norms and expectations are different from men and women. That is why they do not get the same opportunities, resources, and positions in society. Men tend to be seen as the standard while women and the contributions they make to society can be invisible. Men tend to be seen as the standard while women and the contributions they make to society can be invisible. For example, their household, poor, etc. They are taken for granted. This is what they have to do. Gender equality means that women and men enjoy the same levels of respect and status in society. It is believed that gender equality should be there so that men and women can enjoy the same status. They can enjoy the same respect in society. It also means that people of all genders have the same entitlements to human rights, access to opportunities, and abilities to make choices about their lives. This means that people of all genders can choose the choices they get from men and women who have the same rights and abilities. Ultimately, promoting gender equality means transforming the power relations between women and men in order to create a more just society for all. Ultimately, the idea is that gender equality promotion means that the power relations between women and men are the same as the power relations between women and men, in order to create a more just society for all. But what is social media actually doing? It is doing gender discrimination, in order to portray gender stereotyping in a different way. Media, nurture gender roles in behavioral graves through advertisements and photos where women's roles varies from child care to workplace activities displaying women's dependence while on the other hand, men are portrayed as more independent and less likely to express their emotions. The gender roles that are going on in the society, that are going on in the Rooneyvadi society, portrays them in their advertisements, in photos where it shows that the role of women is to take care of the children, and it is very dependent. When it is shown to a man that he is independent, he expresses his emotions less because he is a manly character. So, although the digital world gives us the opportunity to express ourselves through our e-identity, in reality, digital settings simply lead us to the replication of the existing norms and culture of the tangible world related to gender. The digital world that gives us the opportunity to explore our identity, we can make some decisions there, actually, the existing norms and culture of our society has become the replication of that. Then, added to this, if we add more, it can be said that social media and gender prejudices affect the perception of women's body image. For women's body image, it is also prejudiced. For example, mass media demonstrates specific role models and images of female beauty. If a woman is like that, she should be beautiful, slim, slim, and so on. Females are prone to internalize a contemporary, culturally stereotyped standard of female beauty, presented online and they will be influenced by the digital gender display. So, if you are a woman, you should be of the same kind of character. What does a stereotypical gender portrayal do? Preferences for gender-appropriate media, content, toys, games, and activities. That is, gender-appropriate. If a boy is like that, then who will he play with? If a girl is like that, then what toy should be played with? What games should be played with? What color should be played with? What activities should be played with? To traditional perceptions of gender roles, occupations, and personality traits. Apart from this, attitude towards expectations and aspirations for future trajectories of life, all these gender portrayals, stereotypical gender portrayal, do social media. Women are frequently portraying in stereotypical and hyper-sexualized roles in advertising and in the film industry, which is long-term social consequences. Women are generally, frequently portraying in stereotypical roles, so that we get social consequences, so that we get our own role model for ourselves. That is why ordinary women cannot think for themselves. And men are also subjected to stereotyping in the media. Whenever we talk about gender discrimination, we always talk about females, we leave them to males. But this is not the case. Men are also subjected to gender discrimination. If they are not subjected to it, then they are still subjected to it. That is not the case. Why? They are typically characterized as powerful and dominant. Meaning, if you are concerned, then you will have to be strong and dominant. There is little room for alternative versions of masculinity. The alternative versions of masculinity are not for social media. The media tends to demean men in caring and domestic roles. Meaning, the men who are in caring and domestic roles are being demeaned in the media. And those who oppose violence or who are far away from violence are being demeaned in the media. Such portrayals can influence perceptions in terms of what society makes fit from men and women. So, this portrayal shows us what society wants from a woman and a man, and how they should behave. Speaking of stereotypical gender portrayals, Irving Goffman made a frame analysis and said that there are six reasons for which women are subordinate to men. He said, by showing a relatively small size or by showing a feminine touch or by showing a function ranking or by showing a feminine scene or by showing a regionalization of subordination or by showing a license withdrawal. Meaning, we have withdrawn ourselves from our situations. And what social media can do? But what can social media do? We strongly believe that we fully believe in the transformative role of media. Meaning, media can play a very important role in achieving gender equality in societies. How? By creating gender-sensitive and gender-transformative content and breaking gender stereotypes. The gender stereotypes that are mentioned that women can do and men can do can break that. Gender-sensitive image can create. Can show gender-transformative content. By challenging traditional social and cultural norms and attitudes regarding gender perceptions both in content and in the media houses. By showing women and leadership roles and as experts on a diversity of topics on a daily basis not as an exception. In addition, the media industry needs to be encouraged to reuse gender-transformative content and to develop self-regulating equality policies including access to disease and making positions. Meaning, the gender in the media industry should be encouraged to create gender-transformative content self-regulating equality policies to develop. Monitoring and evaluation mechanisms need to be set up to assess the process within the progress within the sector thereby creating gender equality in content per place and management. Meaning, in content in workplace in management gender equality can be created by social media. The role of media in gender equality can be passed by gender equality media play an important role in how people form their identities social norms and values in relation to gender. Research shows that from a young age children are influenced by the gender stereotypes that media present to them. The media shows that children are influenced by them because they have to behave in a way that a person should be a person. They are influenced by them. So, media can perpetuate gender inequality. So, gender inequality can be perpetuated by the media. But, it has also the power to address and challenge them. It also has the power to challenge them. There is an enormous potential for media to show more balanced inclusive and diverse portrayals of content. The media has so much potential and so much influence which can be a very diverse and diverse portrayal of gender. Thereby, it can contribute to a more justice which we can create more justice for the society. And, what can the media do? It can show a wider variety of roles and behaviors of people of all genders. Thereby, it can challenge gender inequality and expanding the range of people society looks up to as role models. So, in the process of socialization, who can show that women have so much power but women don't have so much power. So, this is the role of social media in gender formation. Actually, the gender stereotypical role is portrayal. But, let's assume that today, it has the power to challenge them and it can be helpful for us that we can demand more justice for the society. So, this is a general topic of the gender studies and women studies career. In general, it's very fruitful, I think so. So, I have done it and don't forget to like and subscribe my channel Slow Education and join my Telegram group too. Okay? Then, from my site.