 Hey everybody what's going on it's your man Kory and today what I want to do is give you guys an exclusive look into a video from the Brain Man Network. Now I had to do a little bit of finessing from Sean just to get this video on the channel but I promise after you guys check it out you'll be glad I did. Now this particular video is about publicity stunts and how you can properly execute them to pretty much add them into your marketing mix and get the most value from them. So with that being said let's dive right into the video. It's the Matware. Pow what's up Brain Man Network it's Sean and I'm back with another Brain Man Network dot com exclusive. Now today we're talking about creating and capturing PR stunts specifically those PR stunts that you're doing something outside. So let's say you want to do a random pop up like I know at a homey one time he hopped out of U-Haul popped up in the middle of the street did a performance it happened and a lot of people came they love it they just took the surprise and it went pretty well. Then I've seen people do things like performing on subways right I've seen people do things like dressing up in a big uniform like a big bird uniform because their album is related to birds. There's so many random things that you can do a baby dressed in a diaper right there's so many random different things that you can do however the part that people miss is actually making sure they get captured for real for real. So this is how you create once again and then capture PR stunts. So number one the creation part I'm going to leave the specific identity in terms of the creative portion of it to you however once you get into the moment the things that you have to keep in mind is to create the moment you actually need to have a fake crowd with you I know that you can be doing something while where people do stop you just like yo this is so loud everybody's gonna stop but most people don't realize that there's a lot of times that people don't stop especially depending on what city you are the culture is a little bit different with some people like I don't want to stop or it feels awkward to stop they might look and turn their head but they'll keep going. So you want to have maybe three four people at least just to stop just so everybody else feels okay to stop it's a small psychological social norm but once people see those crowds then they're more willing to stop and be a part of the crowd themselves but a lot of people they're hard pressed to be the first person to just stop and watch this random person it's a little bit easier if you're like performing right on the street or you're doing like a pop-up when you're performing because a little bit more obvious that people want people to watch them but especially if you're doing something while like you know maybe wearing a diaper or something like that you got to make sure that there's people who are stopping so that everybody else feels comfortable stopping and then the second portion of that is in that fake crowd you need to make sure that there's somebody who is recording right you need to make sure you have somebody who's recording off the phone in a way that feels organic you might have official cameras building up to other parts of the moment which I'll get to but in the actual moment it needs to feel organic you need to make sure you have somebody capture that bringing it back to the more official cameras maybe if you're building up right you're gonna you know hey man today I'm gonna go out I'm gonna do this PR stunt we're gonna make it happen during that period of time you can have some official cameras right you're just documenting your process and it's good to have that footage to show much later you don't want to show it in the moment when your PR like stunts starts to pop off online and things of that nature but you do want to make sure you have that so if it becomes popular and popping and then you know you build your your fan base your audience one day you can show them what it was like building up to that moment now back to the moment itself you have your fake audience so other people are comfortable being in our audience and then you also have the person who is recording the moment and hopefully when you have this fake audience member recording then other people start to feel comfortable to maybe do a little recording too those are gonna be the primary things the foundation of just creating and capturing a PR moment there's little nuances and things that we can get into in this series but those are the primary things you want to make sure people actually stop to check it out so there's a crowd and it looks more interesting when you record your own video because when you record your fake video and it's just you and you know your fake person it won't even look like it's a crowd I mean to be real if you have 10 people to bring out you don't even need a real crowd to ever populate you can just say you're gonna bring out 10 people we're gonna make it look like it was a crowd and we do we might even do it when it's not even a lot of people out outside because we don't want to have a lot of people outside you can go that deep into capturing it because in that moment people online they won't know they will not know the difference make sure you have that crowd and you control that environment because again do not leave virally a chance there's always a chance to go viral but you don't want to leave it a chance you want to prepare for it and position for it for as much as possible and then you can know you can let the social media community take it away and hopefully make it even more viral than what you plan for it so that's first creating and capturing the moment we have more on this series coming let's do the work now just to touch on a couple of things outside of what Sean said another really big thing that you want to touch on with publicity stance is make sure that you have a big enough crowd or enough pieces set in place so that you can make whatever your PR stunt as believable as possible because that's what everything comes down to how believable is this PR stunt how believable can you make this appear to be to the people who you're trying to convince that this is really going on now I don't know if a lot of you guys know this but I pretty much come from the school of PR stunts I used to work for a publicist and that publicist was extremely huge on publicity stunts he would do that from clients big small in the middle he would just be working on PR stunts all day every day that was his thing and one of the main pieces of advice he would give me regarding these PR stunts is they need to be either outlandish enough or just so triggering that they tackle one of the seven emotional triggers that I'll talk about in another video regarding going viral when it comes to PR stunts and even some of the elements that we talk about with going viral they fall within the same framework meaning that you want them to connect to some people emotionally you want to be trying to actively trigger a feeling inside of people or trigger something whether it's you know just extreme humor or something that makes people sad something that makes people angry you want your PR stunt to have a goal of treating an extreme emotion within people because that's when you will get the most reaction out of it that's when we'll start to really spread and be talked about and that's when it creates a story that press fans Instagram pages content will actually want to pick up and talk about now if you would like to see more videos like this and other exclusive content go and check out the brand man network I'll make sure to put a link to that in the description below and as always if you feel like you're learning thing today please like and share this video hit those post notifications as well as I wouldn't want you guys to miss anything once again my name is Kory and I'll see y'all next time