 You know the when I took the the FCB job actually that was a big moment of you know truth for me in a way because what I wanted to do and I think what I'm happiest doing is really infecting an agency with a new culture and a new vision and I think that was something that was happening across FCB globally. So when I met Carter, Carter Murray is the global CEO when I met him he told me about his new vision and and what he wanted to do with with FCB globally and I thought this is a fantastic time you know and I believe in that there's a there's a like the world is a stage right your timing of entry and exit is most important right so so the whole thing I thought was this is a very great time in the history of FCB Ulka in a way that you know there's an opportunity to take this agency to another level and and you know while this agency has been built on very solid foundation and there's a deep rooted culture in that agency the whole challenge was to see how you could take this to another level so so there would be a cultural change what we do is we would take some of the best parts of FCB and I and I think there are many really great parts in FCB so you need to take those forward and and how do you do that because to me this is a bigger challenge than to start something completely afresh because when you start something afresh you can you can you can do anything it's like a blank sheet of paper but I'm saying here this is a book which is already written right so I'm writing one more chapter in that book which you know will take the story in a completely new direction so it's you know it's almost like if you think about it from a story perspective the the first few chapters have been written now the next chapter could take that story into a completely new direction and and a new new place really and so that's that's what I think is really exciting something I I'm looking forward to quite honestly I have not come in with preset objectives or a preset plan because one of the things I you know I sincerely feel is that if you're a leader and you come into an organization which already has a long legacy and a belief system and a culture you shouldn't come in with a plan so to say because you have to organically develop the plan after you speak with the clients you meet the people and understand what the real challenges are get a sense of what is under unsaid in the agency and that I think is the most important thing you know because very often what is said is is for everyone to hear but what is unsaid what are the hidden strengths what are the hidden weaknesses once you can sense that and you get and get a good understanding you'd be able to draw a plan and say okay this is what we need to do because the the change has to be not superficial it has to be some fundamental things have to change in the agency and I think that's what I think would would create you know a new and stronger FCB will go going forward