 When I do corporate keynote speaking, one of the main groups I speak with are sales professionals. And I always tell them, telling is not selling. If you want to improve your sales, you need to learn to ask the right questions of the right people. You should never have to convince anyone to buy anything from you. If you ask the right questions at the right time of the right people, they will convince themselves to buy. And then you have a much more loyal customer or client because they weren't coerced into buying from you. They made the decision because they knew it was the right fit. And that's why curiosity and fascination are always way more powerful than making assumptions and judgments, which are very easy to do, very tempting to do. But we've got to ask questions.