 What's up everybody once again is Bram and Shawn and this video right here is brought to you by bramandnetwork.com because I signed myself. Now today we gotta talk about an artist that I feel like pretty much every up and coming artist should be watching. Super dope and his name is Kota the friend. Now aside of the fact that he's just dope musically what exactly should you guys be watching about him? The one thing that I've been talking about with a lot using him as an example for all year is just the fact that if you look at his videos right the videos that he have are extremely simple concept but they're done extremely well. Alright not gonna play too much along with that because I don't want to get in copyright strikes but what I can say if you look at that video and then I'll show some screen shots of some other of his music videos you see the same concept of him just standing still and then there's something going on in the background or it's a simple background and then you see the text at the bottom. There's a few things I like about this but I'm just gonna focus on this one. He uses the same framework time and time again and what if I told so many artists so many times boundaries restrictions they are the friend of creativity not the enemy creating restrictions helps you be more creative because they use the same concept and they've done it in time and time again in different videos you see these small changes in these different ways how can we make the next video interesting because it's just gonna be a sitting still or in this one place while other things are going on and then you watch each video each of them has its own character. Each of them feels thoughtful none of them feel like the same tired old concept. I really encourage people to focus on concept. Concept is the true power not more money. So when you go through one video and he's sitting there with the girl and really is alluding to their relationship and then you have another video and it has his friends in the background and you can pay attention to these little nuances and interactions of the friends in the background or he's just standing there and you like yo man he going off on this song each song has its own character and these subtle nuances and especially if you're a fan it helps you get deeper in and more committed to the story. And last but not least if you can figure out how to create a simple concept that's built around whatever your strength is this is a perfect example of that because his lyrics are so meaningful these are just general lyrics right where you can really just let them pass by and still feel the impact of a song. His lyrics are important and the fact that one he puts it at the bottom so you can actually catch the lyrics and it's not that much going on in the video even though the video is still interesting it helps you focus and hone in on his strength. So you don't have to wonder if he's going off or you don't have to wonder if he said that you can read and hear the metaphors that he creates right you can read and hear the stories he tells so not only are you creating great visual content at scale you're also getting people to focus on the best part of yourself. That's what's so great about this concept let alone the fact that the boundaries and remember continuing to play with these boundaries forced and created these other interesting situations that probably wouldn't have been done before they did a completely different concept every single type of video right it brings out these interesting parts. So remember that I can't say that enough if you have boundaries that's only a benefit for creative because it's going to force you to come up with something humans would not have airplanes if they could fly already. You know that's different now I want to do a deeper analysis but I'm not going necessarily be able to do that without you know probably bringing off some of these copyright bells I'll do a deeper analysis in brandmennetword.com though so go ahead and check that out but y'all should definitely support this dude I've been following his stuff pretty much all year and I rock with the music heavy I rock with the concepts heavy know this is not a promo or anything like that because I know some of y'all be like oh you will sell out you definitely got paid for this nah bruh but you know if y'all can figure out how I get paid for this you know shoot make that happen you know I mean nah just playing I want y'all hit me up trying to pay me for for no videos so if you like this video go ahead like button if you like it might as well share and if you're not subscribe you oh shit oh my god you know what to do hit that subscribe