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Uploaded on May 7, 2010
The Harvard Business School professor discusses how increasing market turbulence has shaped both the rise of alliances but also their simultaneous efforts to make customers the centre of their activities. Ranjay Gulati participated in the 5th Workshop on Trust within and between Organizations, held in Madrid with the collaboration of BBVA Foundation and Ivie, on 28 and 29 January 2010. More information: http://www.ivie.es/media/videos/video...