 You spent 10k in a short period of time, it was two to three weeks, right? Something like that? Yep. Right? So to go as somebody who doesn't just have this money sitting on the table, you don't have any deal or anything connected to you to say, I'm going to spend 10k on ads from my credit card. It's something we typically don't advise, right? Right. It was worth for me to take that risk in terms of like putting up like the budget for it just because like Lucky's one of those songs where because it's not trendy, it's a timeless piece. Ten years from now people are going to be looking up the coverage to the song. I felt like Lucky was no exception to that and that's where I kind of said the risk would be alright, let's go and that's what happened. So you used a business credit card that you were using or did you have to go like get a loan? There's a few business credit cards so like this is my philosophy of funding. I'd rather have it not need it than need it and not have it because when you're going to go look for funding and the bank can tell that you really need it, it's like man like so I ended up getting a few more credit cards than I needed but one credit card was about 10k that I had. This is like some sauce. I'm not like a credit guru guy but like you can uh you can google this stuff on your on your own time but like they're essentially there's three bureaus right and you can pull from either Equifax, TransUnion or Experian. You can only have a certain limit to how many credit cards you can get per um per bureau but if you know how to stack the cards correctly you can get upwards of like six to eight cards and have those so like I'll give you like a game plan you do what you will with it but my game plan um was like I have a personal reporting line that's about 10 to 15k right so they do something called comparative credit. If I apply for a business credit card they're going to try and see what type of credit inquiry or credit um history that I've built up so I have a regular credit card that's been about 15k so I got one card that was about 15k so in terms of credit stacking because you can pull a couple cards from each bureau I was able to get about six cards before um I fully was able to um utilize what it was that I was going for you know so. That's cool because like at the end of the day I'm just saying you spent 10k in a short period of time it was two to three weeks right something like that yeah right so to go as somebody who doesn't just have this money sitting on the table you don't have any deal or anything connected to you to say I'm going to spend 10k on ads from my credit card it's something we typically don't advise right right but you broke some numbers now and and then you specifically compared it into to getting a deal and what it would look like to re-up do you remember that conversation? Sort of like I remember having it I don't remember exactly what I said at the time. Okay so you were looking at how fast the lucky was moving the amount of money you were getting from Spotify and how much how fast I can recoup and how fast you thought you could recoup and then you compared that well hey I could give away some of this a piece of my music and things like that to a label or distributor or something like that or I could just get this loan and recoup and I think you recouped that 10k in about what three four months like that's a beautiful thing right it is a beautiful thing and the only reason I was able to do it that way is like I spent you know as much as like lucky blew up in 2023 I spent three years trying to figure out how to make content go and how to be able to recruit because like I can kind of see my statements engaged like okay I was able to stream this month this is what ended up looking like two three months later when I got the royalty payout so that was like a risk that I was able to take partially because like a lot of the business credit you can do they'll have an intro or a grace period of like 12 months no interest right or 21 months no interest so like knowing that I can fall back on my day job and write off some of the expenses like for me 10k as much as there was a lot of money to spend at the time it was in the grand scheme of things still dropping the ocean I can say that and that doesn't apply that's not advice to everyone to go get credit cards and rack that rack it up because it's like I only knew that based off like me knowing that I had a four and a half cent cost per click and it's already doing x amount of streams at the time and that I already have like things in place so if I need to gas even more instead of pulling for one credit card I got like five right I got six like so if I really had to bust down and take it even further then I could have but just to just to be able to recoup and then some for me was very rewarding and I'm very grateful for that too okay so one of the most important things that artists have to realize if you truly become a brand then everybody that buys from you no longer has to be a fan I know that sounds mind boggling you have people buy from you who support your career who support your movement that aren't even fans but the truth is regular businesses do this every single day and that's how we had this realization that we then began to capitalize off of with our artists and if you want to see this for yourself I'll show you for completely free if you go to www.nolabelsnecessary.com slash monetize you have to put in www and if you're on YouTube you can find it in the description somewhere so just go there and I'll show you the massive paradigm shift that we had that allowed us to start to help our artists monetize their audience way faster while increasing the amount of people that they can monetize at the same time so basically a lot more money you know I'm saying so check it out www.nolabelsnecessary.com slash monetize while it's completely free to check out back to the conversation I think you might have had some labels at that time kind of like reaching out possibly or you could have like gone that route or gone some labels or distribution they're reaching out after like he was blowing up or during and after during and after yep why didn't you go take any type of deal to try to figure out how to blow it up versus the route that you did take man I feel like the label conversation honestly would be it might be more in-depth than my explanation of how I got lucky to kind of blow up because I have a lot of like kind of thoughts about that but um I'll say with labels like at that time I didn't before Lucky was blowing up I didn't have any label just whatever reaching out anything like that it was just like all right I kind of came into the early 2023 with like this album like all right I'm just gonna drop and gas this stuff as if Lucky as if I didn't have a label which I didn't but um like for me as I was getting um offers to like have like Lucky be pushed when Lucky was blowing up um I got a little confused your side track because it's like man like I could take some of these deals and I can get into a lot of that stuff more in-depth after talking about how Lucky blew up but um for me it was like all right I have like these credit cards that I got business credit from I'm gonna take those and gas it with like the ads I was running you know I was already putting money into the campaign for the influencer stuff and then just testing testing the ads beforehand so like even though my limit was 10k like the amount of production I had beforehand I'm like factoring it in like the music video the live sessions I was shooting um building like the the cover art everything around Lucky like yeah the budget was 10k but like over the span of three years is probably honestly more appreciate you for watching if you like content like this you'll love seeing our music marketing strategies that we use as an agency to actually blow up artists to millions and even billions of streams that are available for free at nolabelsnecessary.com and the cool part about it that's gonna really make you love it is we don't have to be all entertaining and add all this fluff just to get some views that we do on YouTube we get straight to the information there's play by play in courses that give you a breakdown of every step that you should do to get success and you have the ability to have communication with us we get on live talks a lot of cool things for members and it's free just to hop in so check it out right now at nolabelsnecessary.com