 Welcome to JSA TV the newsroom for tech and telecom professionals on Jamie Scott of JSA. Here I am at ITW 2016 with my friend Roger Wiley. He is the vice president of sales and marketing of Nebraska data centers. Roger, welcome to JSA TV. Thank you. So I hear that you just went through an amazing rebrand from Nebraska co-location centers to now Nebraska data centers. Why now and what does it mean? It's really twofold. The first part of it is its natural progression for our company. We started the company five years ago and had to get established in the co-location business and improve ourselves in the marketplace before we could really take it on a national level. So a natural progression for us is to go from the co-location business to a wholesale business strategy for data center space which is really following the second piece of it and that's a trend in the industry that people are moving into looking for more larger space environments where they can leverage the infrastructure that's already existing within a data center space. Right, right. Yeah, it makes sense. It makes sense. Now also here at International Telecoms Week ITW you have big news today that you just launched. You're expanding your services. Can you tell us some more? Yeah, we've been known more locally and regionally as a co-location center so we are now offering three different product lines to try to meet needs and demands of the marketplace. The first layer is a what we call a powered shell and a powered shell is essentially raw data center space inside of our infrastructure so companies can take advantage of our generators, our generators, our backup power system, our security building security but they have the flexibility to build whatever data center space they want within the facility. The second phase of that or second layer is if a data if a company does not want to design and build their own data center we will build it to their requirements and their specifications and that's a custom build or a designed to suit kind of mentality where they get the raw space, they get to invest it, design it how they want to but they don't have to necessarily manage the process and then the third option is what we call managed suites which is not new to us but it is a full service turnkey kind of solution. If a company is based on one of the coasts they have the opportunity to not have to manage the facility itself but they still get their private environment for their data center space and they get to leverage the shared environment within the building so it gives companies the option to pick the solution that fits their needs and also gives them more control over the data center space. So the shell, the customized and the managed, are there specific targets, verticals for each of those or who are your customers? It's interesting because the industry has changed so much that there's lots of trends that have happened or where in the old days or not that long ago companies were building massive ground up type of data centers and now the trend is to get out of the data center business and focus on their core services and so they're looking for facilities like us so what's really happening is that there's a movement from going from two to three data centers across the United States to maybe 20 and having smaller build outs and leveraging existing infrastructure so you get more diversity, you get geographical diversity there, you also get carrier and connectivity diversity but the most important part of it is it's getting your network out to the edge where the end users are and it improves the performance. Quality and redundancy, you can't beat that. So looking into your crystal ball, you love this question, Nebraska data centers, where will you be in a year from now? You know, we'll be, we're continuing, we just really launched this at this show. We're really kind of coming out of our shells kind of way we put it but we have, yeah, we have been a carrier hotel since the 80s and we have over 40 carriers in our facility so now we're really trying to make it, let companies know that we're here, we're located in the middle of the country so we're perfectly positioned to support those businesses that are out there so a year from now I expect we're going to have considerable build-outs. We've kind of getting the word out right now at this show, starting with this show that we are a national player and we can't offer the connectivity throughout the world, frankly, that would allow them to build out infrastructure with us. It's low price, low cost, you know, affordable infrastructure that helps them be competitive in the marketplace. Yeah, so a cool graphic on your website where it literally illustrated how equidistant you're located and that's clearly a benefit, your location. Okay, so for our viewers who may want to know more and check out that cool graphic, where can they go? We just launched this website last week so if you go to NebraskaDataCenters.com you can pull it up, there's actually video content on there, there's opportunity to learn more about us and I would encourage you to, you know, if you see something or you think it fits into your business model, we'd love to talk to you about it. We understand business and it's a technology solution but it's a business decision and we'd love to sit down and just talk and figure out whether or not our facility would meet the needs or fits into your overall business model. So we'd love to have a conversation but check us out on the web first. Roger, it was a pleasure having you. Thank you. And thank you viewers for tuning in to JSA TV. Happy networking.