 Gone Wild and Boosi Gone Bad. Say, man, she like a, I'm scared, boo, I'm scared. What? He got your girl, Brittany Lohso out here with these women. We trying to pick the number, the baddie of the year. Gone Bad. Everybody wanna make it wild, though, but Boosi Gone Bad. Yeah, we on Boss Talk 101, 101. Yeah, we gone talk. You, I remember the project you did. Boosi Gone Wild and Boosi Gone Bad. Say, man, she like a, I'm scared, boo. I'm scared. What? He got your girl, Brittany Lohso out here with these women. We trying to pick the number, the baddie of the year. Gone Bad. Everybody wanna make it wild, though, but Boosi Gone Bad. Now, I wanna talk about that because last time, I didn't get to talk to you after that event, but I remember going into it, I talked to you all the way up until the day of. Do this right, though, I'll see. I'm just ready to get up in here. But just give me an understanding of what goes into doing something on that level. Because there was lights everywhere. It was so lively. You seen it, right? The way that it was, the room was lit. The way that the people were being captured. The way that the cameras was shifting from place to place. Just give me a rundown on what it takes to build something up like that. I mean, like I told Boosi, it was a million dollar house party. I mean, all bullshit aside. We went in and executive produced that with him. He was going through the stuff with Mark Zuckerberg, getting shut down. They happened to come through my studio. I was like, hey, we can set up a whole situation, pay-per-view, uncensored, Boosi Gone Bad. And then we put a team together, got things, signed contracts. And then as the creative team was together, y'all been out to the studio where we had the 15-foot whiteboard. Man, we'd have that thing full. Full. And then this thing was like, someone said Boosi baddies and it was just like, what? That's it. We ended up launching that last minute midstream. Okay. And then, yeah, that wasn't even part of the situation. Because you love to plan ahead of time. You will sit down and plan way ahead of time. So to have something just come in like that, that's different for you. It tweaked me a little bit, but it was like the idea was like, yo, you can't move forward. Like we got to figure this out. Like this wasn't thought about. This is such a brilliant idea. We got to push forward with it. With that said, it just gets into a situation where people don't understand how big this is. Unless you paid that $19.99, and let me tell you, if y'all didn't pay the $19.99, you missed out, because that was one hell of a... And you've never done nothing like that before. We started messing with that, like with Erica. When we did the Apocalypse, because when people don't understand, we were producing live production way before COVID happened. So then when COVID happened, people were like, oh, okay, now we understand what y'all been trying to do this past four or five years, right? So it was other things that we had had opportunities that came up that we played around with, but going into doing a... It was like a game show, because now you got the Boosie Baddies, you're going to have the Boosie Baddie Crowned, Boosie Baddie Atlanta from Boosie. So there was a competition that they had to go through to win the Boosie Baddie. Correct, you know what I mean? But I get it, because I watched it. I did pay my $19.99, and I sit down in the back where my wife had it set up, where I could be in the backyard, and I sit there and I watched, because it was free up until a point. It gave him a lot of weight, too. It was a lot of being given away. So I was sitting there loving that. We were looking at that concept, like an MMA fight or whatever. Yeah, building up. They'll be on there all day talking about the damn fight over and over and over again, and you're sitting there watching this shit all day long before the fight actually happens. Correct. And all that's free. But what they're doing is they're doing self-promotion during the process. So what we wanted to try to do is get it out there to the people, to his super fans, to show them the quality, right? That this is going to be a real, real quality production for the $19.99 and try to educate them and show them, and then boom at whatever time it was, cut them off, and now if you haven't paid the $19.99, you ain't seen shit from here on out. Correct. And I remember it was getting a little dark outside on the back patio, and I was sitting out there, I said, man, I guess I better move it on in. So I moved it on in. That's when I had to pay. But it was cool, man. We had a full-blown production team from Dallas. There was, it was all Dallas. Well, I heard about it. The choreographed dancers. How many people? How many people? Prophecy Films, there. Yep. Four, man. Shout out, Prophecy. KV. Yeah, how many people do they take to put something like this together? That right there was around 20, it was a crew of 25 people to pull that production live broadcasted. It was like Boosie broke into Channel Four News and figured out how to run all the broadcast equipment. Wow. You know what I mean? It was like high-quality production, but ratchet 1,000. How does anybody want to see it right now? They can go find it? No, we have it off now. I mean, it's, you know, it's done. Like if you didn't pay the $19.99, that's it. Okay, I wasn't sure if they can still go pay $25 and go watch it. You probably can still watch it though, right? No, that's what he said. No, it's not. They took it down. I mean, that gets into the technical stuff of things, but when you shoot something and you do an agreement with an artist like this, you can do it through that period of time. But then once that deal becomes video on demand, now you're talking, getting the labels and sync licensing and all these additional costs that incur into leaving it up. Yeah, if that makes sense. So like if you look at the movies that he's dropping right now, it's all original content, right? So now he doesn't have to deal with the labels. It's his music, right? It's smart. It's smart. Well, when you guys, okay, you guys did it, y'all did auditions here. Yeah, I remember the buildup. How easy was it maneuvering Boosie from here to there, from room to room, dealing with the setup with Brittany, Loso and Space Boy? Right. Like, how was it getting them organized to even be able to situate them in the places you needed them to be because you had to direct this thing as well, right? Right, right. Now we, yeah, have directed, produced, executive produced, you know? So what happened on that, Boosie was in, right? So he was like a kid in a candy shop. And so I'll tell you a quick story. I was like, hey, Boosie, we gotta move some things around the house and everything. And I already told you, move whatever you need to move. Like, why you keep talking to me? And I'm like, okay, so he takes off, right? Well, they take off for like eight hours and I have like four 26 foot box trucks pull up. Like he's gone, right? Yeah. And we, man, his whole bottom floor got moved down to the basement. I'm talking the piano, the dining room table, the sofa, everything. I said, fuck it. He said, you know, I wouldn't give him back what he said. So that's what I was worried because he kept saying, man, don't talk to me. I already told you, you family, like you do whatever you need to do. So when he came back, I was sort of off to the side. He didn't see me. And I said, two things are going to happen. Where's my whiteboard goddamn director? Or, you know, he going to get on IG or some shit. And that's what happened. He was like, he's like, IG live, Boosie gone bad. Boosie gone bad. This is how I'm up fucking a million dollar house party. Oh yeah. So he's like, he's paying right into it. So when he got offline and shit, he was like, man, white boy, you don't get your thing in here. God damn, if you go back and look at the footage, it looks like goddamn something was shot in LA. You would never think that that was shot in his house in his, you know, 22,000 square foot of state. Oh man, I seen it, man. It was like, it was live, man.