 Welcome back welcome back this is still why in the morning we appreciate your company and we are on the fast conversation of the day where we are talking about digital media as a source of employment and I'm joined by you know a special guest I'm not sure how to introduce him this is my former classmate and he's a digital journalist he's a podcaster and he's a voice of an artist what a pleasure Good morning how are you? Good morning classmate, mid-classmate or TV you know yes this is trend classmate, mid-classmate, classmate interviews, classmate do you have a classmate who's on TV? well I have here she is you are a journalist yeah you already okay so it's glad I'm glad seeing you good to see you too introduce yourself please I'm just saying Sarko because I know you know introduce yourself okay interesting so for those who don't know me my name is Brian Sarko professionally I'm a voiceover artist just like he said slash show you presenter slash TV presenter slash podcaster but that's professionally who I am but if you ask me who I am literally I'll say I'm a representation and a demonstration of God ah a representation and demonstration of God that's nice shows humility yeah so you do a lot of things absolutely and voice over acting is one of them before we get into you know the story of digital media absolutely I want to touch a bit on voice over voiceovers okay so how how is that how how how do you do voiceovers does it pay you know speaking since today it's all about entrepreneurship does voice over voice over pay absolutely pays Kwanzaa it's a it's a very massive field you know a lot of people might think ah Kwanzaa it's it's but it's different from like film acting this one is where like you're mainly focusing on your voice as a tool of trade your voice as a tool of trade this is where you're using your voice to honor living by reading and presenting different scripts for different products and brands out there especially those that run on TV I'm sure I'm sure you also have heard at some point a voiceover of like almost half of everyone on TV radio has heard at least a voiceover of either a project they did or an announcement they did or a PSA but basically this one can go to a commercial place where you're able to honor living for example if you're doing like for example I'm doing a product about Stephanie let me say do a new one on the why morning I do one in the morning okay this one got me off guard okay yeah thank you so much for watching why two five four in the morning with Stephanie Ayyeta I think that sounds good yes it does okay so voiceover does pay it pays a lot it pays a lot depending on the organization and right now there are so many companies that train young journalists or upcoming journalists on how to how do you focus your voice how do you bring out your voice and your personality at the same time and there's people who are making it big shout out to you let me mention him he's a former colleague I'm Talam Kossia I'm sure some point you come across him he's also like one of the main voiceover artists and the likes of Johnson Mokaz the people will look out in the industry yeah yeah all right and you've also done news yeah sure uncle wow yeah yeah so tell us about that before you get into digital it was a challenging experience Arola cost at the same time but I love it you know you know one of those things that come unprepared because you know sometimes when God gives you grass things just come to your table and you go with the flow so it was a nice experience it was a learning curve and news anchoring is not easy because being in the newsroom the newsroom politics and everything that comes with you know being on TV and the pressure sometimes it can be detrimental to your mental health so I think it's a field built for people built for it people built for it yeah we'll have a conversation on this some other day hopefully yeah now on digital media so what do you do in this space wow interesting I for I think my first first first first first first TV gig I was a digital producer and that was at every TV anyway see if I'm allowed to mention it and I think that's what built my 40 and I ended up like I know some point you watch some of my former former former YouTube videos yeah so I think that's that's what puts me into that avenue in that area and so far I've been getting some few gigs here in the shadow to I think last year that's when Amnesty International in partnership with the University of Nairobi they called me to moderate the gender youth dialogue and I loved it because of my online podcasting so it I think it was open doors for me online podcasting yeah so this is one of the things that one of the ways or one of the platforms so you know that youths can earn money from absolutely yeah from the digital space yeah so tell us about tell us about you know the opportunities that are there in the digital space well there's a lot of opportunities you know somebody will say I mean go to Mbani's in an iPhone almost you don't need an iPhone you don't need an iPhone literally you just need that cheapest Android phone you know a lot of people will be like me I can't do blogging I'm I can't do I can't record videos because it's in iPhone you don't need an iPhone all you have to do is go and find an affordable phone and research research in an area that you want to start content because right about nice content creation it's all about content creation everyone's to be on YouTube everyone wants to be on Instagram people want to go live on Facebook and do everything and go viral so why not maximize on Facebook and you can do short videos and after some time I think for YouTube when you hit when you hit 4,000 a 4,000 watch time and maybe a thousand subs you're able to be monetized and on and answer if you can't it's it's a good it's good money guys it should be motivated right now everyone's I go create YouTube channel the problem yeah the problem is there's money on YouTube once you get enough subscribers and enough watch time yeah but the problem is usually getting the right content that will attract you know views yeah so how does one go about that so like I mentioned you need to research on an area of your focus you realize so many influences like Nancy more eyeshadow to her about what's her name I think she's L.O.D. she's a former colleague somewhere and even the cabio Jesus you'll see the vlogging about different specific avenues of life still as you know who could I should come and show that I'm going to she called Bangalore somewhere you can start at the Ushago where you're at show us your lifestyle how's life at home how's life in Ushago see a mask or TV come a stephane into Tonya say hey guys this is my studio start with what you got back at home yeah so you can start with anything but any content is beautiful and amazing yeah people have had content people are content on the YouTube platforms but starting isn't is a problem setting actually starting is the main achievement just start the rest will follow but some are frustrated they have started but they're not getting enough audience yeah so how do you do this should you go and cloud chase because this is also one of the ways that people also getting the numbers yeah traffic yeah yeah cloud chase or you put something I'm forgetting the name where you say click bait click bait click baiting exactly so you either use clickbait or you cloud chase others the right ways to do it or there's some right way I'll say somehow ish it can be it can be it can be a way of getting the numbers because right about now everything dramatic attracts numbers literally if you're dramatic even on radio on TV people love humor nobody wants to listen to a boring person on radio TV but when it comes to content creation I'll say if you are objective and if your audience or your target audience is like a certain age group of people maybe you're targeting people from the office or you're targeting you're targeting journalists or you're targeting mothers your content should be dramatic it should appeal to them so think the issue the problem comes in when you're not consistent and you're not objective in your content like for example right now we are we are talking about digital media but then the one the video is uploaded online if the caption is something else that's not objective literally right so being objective in your captioning and also like just appealing to your audience and the consistency should like be among the three factors to consider okay so I'm a bit confused because you said that it's okay to be dramatic but you're also supposed to be objective and you explaining objective to be something that resonates with the audience yeah so how are you dramatic without without cloud chasing you know yeah so do you should you fake things to attract the audience I think that's that's debatable and it's relative but I feel like in this content creation space you have to go as far as you can go if the click baiting way is gonna bring your numbers then why not do it so you do click bait personally I haven't I have a very clean CV out there I will not but if you want to make it right now you have to be you have to have some sense of like dark humor something just be interesting be interesting but won't you say that killed journalism because journalism was all about being authentic and you know the digital media is also you know a platform for journalists to coming on board content creators yeah it's also a form of journalism so would you say that sort of you know spoils it I think thus well how to say I think there's a very huge line between a journalist who has professionally learnt the ethos or the ethics of a journalist you've gone like for you you've been to university you have trained for all those years and then you have a TV gig you definitely have a know-how of what it entails to be a radio presenter or a news anchor it's completely there's a thin line between being a youtuber a digital content creator and a professional journalist and I think that's also comes in with the issue of fake news yeah that news mostly it's propelled by people who do not know the ethics of news because news is objective and news is authentic news is true it's true accounts of events so it's super different from anyone can be a content creator online but you're not a journalist you've not been to a journalist journalism school that is or a journalism class so there's a very huge difference between being an authentic journalist and just a content some and funny thing is that a lot of people a lot of journalists colleagues say yeah these people who create content make with you to come up on my radio shows and cut watch it's because they were humorous and they were hilarious and I think that somehow has taken opportunities away from like trained and experienced journalists who have gone to school have had a training and just somebody a pop-up tap an influencer with numbers on YouTube and some crazy videos and they were given a radio show so I think I think that's also brings out that issue but at the end of the day is you're a journalist you know the ethics you know the guidelines and you know what it takes to be a professional journalist who doesn't propel fake news yeah so there's a thin line between just a content creator and a professional journalist yeah okay so being a content creator you just go by your own rules definitely it's like self-employment literally like we are talking you know when you have good numbers on YouTube Instagram or all other social media platforms you're literally your own boss and that means you're able to dictate what you post as compared to like for you working now on TV you're following a rundown from your producer or your own rundown literally so it's it's it's a very big difference between working for a company and self-employment on YouTube or other social media all right and you introduced the cons the point of having a target audience yeah so how do you how do you make sure that you define your target audience well enough to ensure that your content goes to the right people I think that's where we talk about research I'm sure I'm sure when when our producers even TV producers or radio producers when they're coming up with that show one of the main one of the main items on the list is who are our listeners for this radio show and who is the target audience for this television who are the people who watch such topics like even the topics you're watching right now for this station who are mostly the people watching back at home are they youth aged between ages of 20 to 25 or 18 to 30 it's very important because when it comes to specific topics of discussion the target audience is very essential now when when online online when you're posting something you don't know who will click on it if your video goes or if this interview goes viral it definitely to the fall into different many eyeballs to be watching online so I think for you to determine your target audience you have to like run down to the comments and and and just look at the feedback feedback is very key even on TV and radio the people who give opinion and comments really matter a lot so just look at the types of comment you get are they you can sift through if you're if you're experienced enough you are able to sift through and see that this this could be like teenagers and these are just mature people or maybe just fans all right okay so what are some of the current trends in social media that one can use to on a living there are so many right now this blogging a lot of people have and you realize we call it the gutter press especially the mainstream blogs like I can't let me not mention them free free advertising or TV like the gutter press you know them those blogs you go to to get those trendy and juicy stories have logs they write a lot of I think they have embraced dark humor in writing yeah just a crazy caption and everybody's clicking on it stay for the air to has done it to the tata that's that's among the biggest trend and then podcasting a lot of people now venturing into podcast recording podcasting and I think we should do one single a classmate interview I mean why not I mean why not you tell us about podcasting for someone who doesn't know about podcasting maybe just tears it yeah so if you want to be a podcaster or what podcasting entails it just get a microphone get good camera get good lighting and a good set and have a topic of discussion that is impactful or that will change people's lives back at home that's basically it or if you have your phone start start sit down somewhere with your family or whoever is around near you and start talking different somehow from blogging because for podcast you're able to get audio you can get like mainly audio mostly or both but now for like a video vlog or a video blog you're getting video that's why it's called a vlog but podcast is specifically narrowing down to audio to audio but you have the option you have the option of also uploading video yeah all right so there's which one works better between podcasting and vlogging I said both of them are mainstream and both of them are love but in if if you're a good TV or radio producer you know that people love videos a lot of people would want to see a video of someone dancing you want to see Stephanie you know talking on TV we don't want to hear him but I think that also denies the opportunity now for the for the podcasting and I think it goes back to radio you'll be like who is this person but you know radius at the end of the month so it gives you that it gives you that dilemma of imagining hey who is this person speaking they really sound beautiful and warm so you think that's like some of the dilemmas in between would you say that that's why now the radio have sort of moved to the digital space because now you know the radio have the different radio stations have their own pages where you can see what you can watch in studio yeah because people love visuals you know visuals visuals are memorable yeah because they they create they have that like I said memorable they have a lasting effect on the person as compared to just like you know listening to a sound that has no image so I'll say visuals are attractive and memorable and they create a lasting effect in people's minds and also you realize at least mainstream stations right now they're streaming live their shows their radio shows even though I was that let me not mention it free advertising we were we were big on videos in as much as it's a radio show but you you're able to watch the presenters in the studio and see them as compared to Kitambo you'll be like hey so who's this Stephanie I've never seen her I can't put the voice you can't you can't move literally to the voice yeah so you've mentioned blogging as one of the ways one of the platforms we can get you can make money using digital media you've also mentioned blogging you mentioned blogging blogging slash blogging and podcasting are there any others of course I'm sure as as technology advances you know technology never ceases to surprise all of a sudden those stick took next time they'll be another crazy up so I think as time evolves also technology changes I'm sure it was it China there's a time I was reading an article that they were saying that they don't want to have like human news anchors they want robots to come in studio and present news I'm like well where will the rest of us go to we need that check man yeah I'm sure as time goes by many other trends are gonna come so it's it's like let's wait and see so basically this is all about content creation content creation basically and now what happens to that person who doesn't have the resources or maybe they're coming from the rural areas and they have the potential okay so what what what do they do you've mentioned that any phone is yeah and like don't you don't have to wait for an iPhone like iPhone but you need a don't you need a good phone yeah I think for starters you know everybody starts somewhere step even before you become a TV presenter you are somewhere before so I believe in the power of just starting start to do with whatever you have but you know right now in this generation you are living in at least have have an Android phone so you think that can be a little bit of an issue you could be wishing and dying to be a youtuber out there you're in Ushago and whatnot but all you need is a I think find a way I'm being Zazi I'm a self-savvy like you took a dog on a pattern and buy yourself a phone that's that's that's audio that it's audio compatible and video compatible because people want to hear clear audio and clear and to see watch clear video so clear audio at least at least those clear video yeah alright and what are some of the opportunities that this presents yeah you've said of course you're a broadcaster and you've had opportunities coming up from your space you know in in the podcast so now what are what are the opportunities presented by being a content creator absolutely there are so many opportunities like right now there's a lot of influences product I'd say product influencing like for example if you have if you have a good numbers or good followers or they call them eyeballs on YouTube you're able to you'll find brands approaching you to give them shout outs in your it could be in your video there's something called a product what is called product promotion or paid paid partnerships you've seen you've seen you've watched a video on YouTube in some TV shows on YouTube you click on it and on a short ad place and then there's like a little disclaimer paid paid partnership with Stephanie with Zarko blah blah blah yeah so you're able to earn a living from you know brands that approach you to shout them out or talk about their products in your videos even on Instagram a lot of people who have a huge Instagram followers they they do something called Insta stories and Insta shout outs there's people who charge a lot was it a go bar even the team master shout out to him though he was doing I think he was doing well in that sector of like giving shout outs in Insta stories for pay even if you want to get for loss you want to gain maybe let's say five thousand followers you can pay an influencer who has huge numbers and they give you a shout out in the Instagram story and then you get the numbers and you're being paid the money margin five thousand but to just write a caption hey follow Stephanie here so you're getting 5k for it is it not beautiful it is yeah okay and now that brings me to the quest to the question where how much are you supposed to charge or I you know being an influencer some some influencers have complained that the brands that come to them sometimes underrate them and play them you know so that sort of thing so how do you put yourself out there and just brand yourself well enough I think the issue for authenticity comes in and the issue of like what kind of brand for example if you're a person who say also the issue of personality story if you're a person who's ratchet if you if you're a ratchet personality online I don't want to mention some of the ratchet brands but you know I think ratchet is not the right word if if you're a if you're a personality that represents let's say freestyle like you're just freestyle let's say let's use that go barry because he was all about you know gossip I think the people who approach you are almost the people who are who resonate with what you do so if you have a good target audience and your your I'll say your topics of discussion or your I'll say your target audience is basically teenagers then the products should be appealing to teenagers and the people who approach you should be able to pay for that product without like underpaying you undervaluing you or ignoring you and I think that that's when a memorandum of understanding should be signed because there's people you've seen influencers say oh I did a I did a shout out for this product they never paid me enough money or they disappeared immediately I shouted them shouted them out on my Insta story so always have a memorandum of understanding yeah even there's some TV shows before you you do them you sign hi my name is Stephanie and I accept to be in this TV show so that when you sue them next time there's proof legal proof that you accepted to be in this you know setup okay yeah and back to making money again on YouTube you've said that YouTube are hands influences good money good money but what are the matter what does it look out for before they start paying you and how much is paid by YouTube well I can't really I can't really like approximate who how many YouTube boss or how much of logos make but I think depending on the outreach the audience outreach and the engagements the number of clicks and the number of watch time I think a YouTube is able to do I think there's a terminology for it and there's an upper thing is why to create up for YouTube you're able it's able to do the math and give you the number and finally the money so it's literally YouTube doing that but for you it's just post content but ensure that you post authentic content so it's upon YouTube to decide but in Kenya in Kenya is not as big as being in states or outside countries or let's say overseas where like YouTube is big like somebody can start YouTube today I've watched I'm friends with some people who are in states you can somebody just started last year and they have half a million subscribers but you you've started like 2016 and you're not even at a thousand so YouTube in overseas is is really the thing is really the it girl as compared to like here people are like that's a YouTube dinner and you know sometimes there's that pressure of like keeping your keeping up with social media keeping up with tiktok coming back to Facebook coming back to Twitter and then Instagram it can be detrimental through your mental health but striking a balance to do both of those can be really good for you might as you see stands and now how is it different from tiktok because we have few influencers in Kenya being paid by tiktok I think azad was the first one to start being paid by yeah by tiktok I think tiktok peers is like one of those platforms that just came out of the blues and he took over the digital space by storm I think tiktok the advantage of tiktok is that it gives you that it has a time limit so you can post anything crazy funny humorous and hilarious and it goes viral and you gain those numbers as compared to like YouTube you have to have like a certain watch time a certain I'll say for good videos at least have five five minutes three to five minutes even if you check out some of the best songs on YouTube that have gone viral the time limit should be at least three minutes three to five but for tiktok tiktok is at least 45 seconds I think the longest should be a minute on tiktok right I guess I think I believe so yeah I suppose okay before we continue with our discussion I want to take a look at some of the comments we have on social media we asked a question today and I'm about to read it to you just just now yeah so we are discussing about how to make money in the digital space and you can you can share some of your thoughts on social media the hashtag to use is why in the morning that is the hashtag to use so talk to us we'll be sampling your feedback later on in the show so let's just continue with this particular conversation where Sakwa is telling us just how you can make money in the social platforms what are the platforms in which you can make money from and Sakwa now I want to ask you you've said YouTube you can make money through YouTube you can make money through Snapchat you're being paid directly what's about Instagram and Facebook now yeah uh Instagram I think Instagram was like one of the main you know there's a main chick housewife Instagram was like their housewife when Instagram came you realized everybody wanted to post at least a photo because Instagram is mainly gallery Instagram is a gallery platform because it's where you just post photos mainly and videos for keep or for watch but you realize for those that have massive numbers that have massive numbers you're able you're able to be paid maybe per video or per shelter and Instagram enables you to like tag even tag the brand or tag the personality or the person of the product you're influencing so I think that's like one of the main unique features for Instagram you're able to mention the person and people are able to click on the on the video they're watching or on the photo and still be able to reach out to the client directly in that DM direct messaging them DMing them DMing them all right okay interesting there so let me read some of the comments before we continue again Nimizi Pota I had a little problem getting to them so the question we are asking you is Munakatov expenses Ghani during these hard times and why so we were doing newspaper review with Ram we saw how many how much Kenyans are cutting off the expenses just to survive amidst the tough economic times and the price hike so that is the same question we're asking you Munakatov expenses Ghani during these hard times and why I will just sample two comments Zammaks Karis Anasema lunch show off yes so here's the lunch I'm going to cut off and then Samo Yugi and Samo good morning streaming from Yugi's thank you for tuning in to the show Anasema he's locked in from Nax Vegas to Coloct Gotea Vicky Gregg Tre Eduna Veronimo Gotea yes yeah so back to our conversation today on digital media how to make money on the social media platform on the social media platform and the digital platform in totality and now Sakoy have told us some of the platforms that we can make money from and how we can make money from them but now tell us about the effects of being in this space you know working as an influencer what are some of the effects to you as a person you know I remember you made me remember something there's a term our lecturer Shara Tuhamadam she told us if you want to be in this space media you have to have a thick skin the first thing you have your master is a thick skin because people give feedback and like I said before feedback is like one of the major like one of the major expectations when you're creating content even for us on tv you've just read feedback so people can come at you sometimes guns blazing and you have to you have to have a strong heart a thick heart ready ready to be criticism is very important because people will give feedback depending on how they feel they don't know you they've just landed at the product or they're watching a video and they don't like you it's not a must everybody to like it there's people can dislike you from the fast impression so don't be a people pleaser because people will criticize people will give feedback that sometimes you don't want to hear or you don't want to read or see so receive it with an open heart and say god bless you god bless you for every feedback yeah okay and now do you protect your mental health because you know most influencers get attacked sometimes once more thing you do and everyone is on your case like you know you are not friends the previous minute you know literally so how does one deal with that I think if you if you're able to strike a balance between like differentiating what you do and what what you do and who you are that can be it can be a little bit difficult because when people are giving comments about how you look or about how you sound or about how you speak maybe it's the problem is not even you or how you look the problem is them and how they feel about you so I think feedback sometimes can trigger it can trigger bad memories especially if it's negative feedback and like we said sometimes you know all kinds of feedback are valuable you just have to like sift through what you have to take and leave what you don't want to take but if people are attacking you and you feel like it's it's tempering with your mental health sometimes it's cool to take breaks sit down revalue it and rethink about yourself but what people think about you is not who you are unless they have sat down and had a conversation with you so please do not take feedback from the outside take feedback from your heart and your mind take feedback from your heart and your mind okay and what is the power that the social media holds in terms of networking that's an amazing question social media is like I'll say social media is like the key to or the digital space is like the key to each and every opportunity right now even I remember when when is it the US there's a time they were voting they're voting and they wanted to like have a system where people should just vote at the comfort of their own homes so think social media or the digital space has given us that advantage it's not a must you know you write a letter on a paper and drop it to or an email on a paper and drop it to a HR company so that they hire you can type it on your phone literally and send the application and be considered you don't have to go to the airport to book an air ticket you can do it at the comfort of your own home or your own time and space so the power of social media or the digital space has given us that opportunity for accessing everywhere you can literally right now tune in to a show in their stats and look at what's happening there just here on your mobile phone you're able to read about something in a crazy country happening and you could be in a different country so that's that's like one of the major major ways that social media the digital space you can access anything you want or whoever read about the president read about Stephanie read about me whoever even the producers of these shows shout out to them at the gallery okay and about LinkedIn this is also in the digital space and it is one powerful tool so how can people tap into that I think if you're a professional brand or you're a person especially people who want jobs or you want to be in touch with the HR company like you mentioned LinkedIn is one of the like the main major networking social media apps so all you have to do is like have you got on short resume resume slash CV write it down pin it on your bio and upload some of your works because I think by now LinkedIn has has has has a button where you're able to even insert your number your email address the former companies you've worked for it's like a short CV but you're you're saying like it's mostly for those networking for employment yeah but what's about the content creators do they need to be on LinkedIn yes you should be you should be because that's like one of the main platforms for networking you're able to if you're on LinkedIn and you're an influencer or a social media personality there's a lot of brands which will be able to look to check you out I think most serious brands the most serious brands are on LinkedIn okay yeah most most serious the serious and most most serious are in LinkedIn yes are on LinkedIn so we need to showcase at least you need to be even me I'm on LinkedIn yeah okay all right and now we are asking about you know how people are coping with the tough economic times and what they have to sacrifice you know to just to stay afloat so what are some of the ways and digital media that especially approaching the electioneering period that people can you know tap into and make money maybe um I think that's that's an interesting question you know like you mentioned this are very harsh and turbulent economic times we are uncertain you know in Kenya I don't know what just happens in this country whenever there's an election there's usually just something crazy that happens and people are like your heart is guarded you're praying oh god let it go well so I think preparing is preparing for the best like just hope for the best because being in this country is another job living in Kenya is a job in itself you have to be prepared for anything so prepare yourself prepare your your mind your heart because elections in this country are just like another catastrophe so you never know what might happen but of course we are trusting and believing for the best so just prepare prepare yourself out and stay mentally positive because even with the rise of suicides and mental health crazy mental health complexities you realize a lot of people are ending their lives like was it yesterday I was I was taken out in the news headlines there's a father who slaughtered the wife and committed suicide only just because of like home issues including finances putting food on putting food on the table like just small small house issues are causing people to end their lives so people need hope out there so please just stay positive minded just find someone who can give inspiration or find God God is the best to give inspiration yeah just stay hopeful I'll say that stay hopeful because it's unpredictable right now the economy is crazy but we will always pray for you guys the government should at least work on that like you know I'm shocked I'm surprised that Unga the main step of ugali literally the step of food for this country is like now the most expensive product like what what didn't they happen or what didn't they happen yeah we are really hoping that things will be better yeah and of course we are praying for peace in our country yeah yeah we we're all about peace and love so now as we come to a close on this particular conversation how would you advise the youth you know to tap into this digital space and why would you advise them to tap into the digital space particularly yeah instead of like going to seek for a job so I'll say right now there's a there's a I'll say each year at least each year at least each university produces over 500 graduates who are who have degrees and most of them need jobs and people need to pay bills and there are so many things that you know you want to meet as a person who is from uni or university or college not a master's uni or like we call it so finding something to just keep you busy as a youth is very key and one of the main things that can keep you busy is using the power of your cell phone to keep yourself busy by writing or by joining you know there's a there's a site called um well I don't want to give it a shout out for free on tv I'll I'll call it remote remote sites where you're able to join work and unsomething without like going to a company dropping your CV and waiting for them to give you a call so use the advantage of social media that you have and the conversation was all about vlogging and content creation why not use your mobile phone to create content on youtube and you'll be self-employed as compared to like writing a CV and dropping it to a company too and waiting for them to give you a call so ensure that you use the power of social media because right now you have everything you need at your disposal so why not give it a shot why not why not give it a shot yeah why not give it a shot and why did why the digital space do you think this is a future literally literally the digital space is the future of everything like we said there's even some stations with shutdown I remember I'll say like two of my previous employers they shut down to mainly focus on creating content for digital they're no longer available on dstv or other platforms that you know disseminate tv content they mainly focused on digital platforms so digital platforms is the the future of even this this traditional media what you're doing right now next time maybe next year you'll be able to tune in and not find the signal for this station because they moved online now we are we actually on both we are online yeah now that's the power but we are not going anywhere yeah so now we went to bring this to a close tell us where to find you and of course do the voiceover thing that you did and why in the morning a 254 okay from 7am to 10am 7am to 10am yeah okay uh you can find me on social media but they also do emceeing and also moderate events and shout out to like I mentioned before Amnesty International Kenya in partnership with the University of Nairobi they chose me to moderate one of their gigs last year it was mainly about gender gender youth dialogue for 2021 and it was crazy it was interesting of warming but I loved it and I know this year they'll still choose me so you can find me on Facebook Instagram and Twitter my Facebook is at Brian Sacoa on Twitter is at Uncle Sacoa on Facebook on Twitter is Brian Sacoa 101 but on Facebook on Facebook is Brian Sacoa my YouTube channel is Brian Sacoa podcast or if you want to book me for events or give me voiceover gigs you can find me on 0717829615 that's my M-Pesa number and that's my WhatsApp number so if you're finding me there ensure ensure ensure ensure ensure ensure it's a gig or you're booking me for something 0717829615 and my email is SacoaBrian2 at gmail.com so you can send me all the gigs you've got I'll be ready to come and do the magic all right you're about to get many calls wow maybe yeah yeah so now do that thing do the thing as as we close it you said I should why in the morning running from 7am till 10am yeah and sure that you watch Why in the Morning with Stefania Jeter from 7am to 10am only right here on Y254 TV all right that was amazing thank you Sacoa we have had Brian Sacoa who's a digital journalist talking to us about employment in digital media I hope you have a take home from this he said basically use what you have to make it out there in the digital space if you have an android phone well that's all you need to start all right so let's take that short break and then we'll be back with more don't go anywhere