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Published on Apr 13, 2011
Argentina's former President -- the powerful populist Juan Domingo Peron -- may be following in the footsteps of his compatriot Ernesto "Che" Guevara by climbing from the rosters of politics ... to popular T-shirts. The transformation of Peron into a marketing icon is well under way in Argentina, where his name is now being used for restaurants, advertisements and even wine.Duration: 01:23