TEDxBrainport 2012 - Rogier van der Heide - The right to create, and the reward of it





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Published on Jun 8, 2012

TEDxBrainport 2012 - Making the Future

According to Roger van der Heide, the ability to create new products is something that we all should have a say in, not just a privileged few. Getting more people involved in the design process can lead to the creation of more relevant products, and better and healthier environments at work and in our homes. But to succeed, companies need to open up their innovation and build multidisciplinary teams that truly understand peoples' needs and desires.

Rogier van der Heide is Vice President & Chief Design Officer van Philips Lighting. Rogier focuses on innovation-led design as an enabler of bridging technology with the creation of meaningful, life-enhancing solutions. He has 20 years of experience in engaging, inspiring, three-dimensional design that fuses light, image projection, architecture and product design into memorable, authentic experiences.
Before he joined Philips, Rogier van der Heide was Director with Arup (www.arup.com), and the Global Leader of Arup Lighting. In that role, Rogier has been responsible for innovative, creative and well-executed projects all over the world.

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About TEDx.
TEDx was created in the spirit of TED's mission, "ideas worth spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.

At TEDx events, a screening of TEDTalks videos -- or a combination of live presenters and TEDTalks videos -- sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis.


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