 Hello aces welcome back to module one lesson six This is your final lesson of this module and today we're gonna be talking about how do you craft your master blueprint? So then that way it becomes the roadmap to reach your dream restaurant It gives you the roadmap by us defining this to create that dream food and beverage of yours Now your master blueprint is made up of goals goals become actions and actions Becomes results. So without us setting goals It is difficult for us to plan for any type of success, which is why it's super super important It also gives you the clarity and the direction of what you need to prioritize on what you need to do And how you're gonna be able to get there Just imagine you being thrown in the middle of the ocean telling you to swim ashore if you don't have any Direction whatsoever you're gonna be swimming aimlessly for days Without knowing where the line is as much as this might sound like a cliche It is something that it works is something that I personally practice and which is the reason why it becomes a cliche Because it works a lot of people talk about it, but not a lot of people execute on it So I really highly recommend you to definitely follow through with this just because it works There are two types of goals that we're gonna be setting today The first one is stretch goals. The second one is smart goals What are stretch goals stretch goals or goals that seem? unattainable and Seem that it's just not doable with the current resources and the current knowledge that you currently have But these are great goals that you set out in the future Makes you think about something that is outside of your comfort zone Something that is bigger than what you can actually dream of for example doubling the sales of my restaurant right now I have no idea how I'm gonna get there, but that is an amazing goal I think that is something that potentially be achievable that becomes your stretch goal Now smart goal is something that is way down to earth. It is something that is Specific it is measurable. It is attainable. It is relevant and it is timely We need to make sure that all the goals that we set as a smart goal Adheres to these five rules because if it doesn't it is not smart It is not something that we can take as an action to closer to our stretch goals This gives you the clarity and a plan of action that makes stretch goals become a reality So the stretch goal is the stuff that is up here is like, you know what like it's fluffy But the smart goals are down to earth It is something that you can actually see whether you have hit it or not There are clear measures in place These are just considered these as like the stepping stone for you to achieve your stretch goals It is practical realistic time bound and it helps you avoid creating goals that are basically impossible So it basically breaks down this stretch goal this huge mountain that you're trying to Conquer into small bite-sized steps. That's the whole point of us doing stretch and smart goals So an example of a stretch goal for you is that I want to double sales for my restaurant right now I'm making $50,000 a month. I want to double that to a hundred thousand dollars. How do we do that? I have no clue, but it's okay. That's my stretch goal Smart goal on the other hand. It's once again, it is Specific it is measurable. It is attainable and it is relevant and time bound Okay, so increase quarter three sales by five percent How are we gonna get there by partnering up with delivery services launching a loyalty program and a happy hour menu? So I'm providing a timely response and these measurable goals So then that way you can say to yourself whether you have achieved it or not So now it is time for you to identify your stretch goal Go into the link below Download the worksheet and follow it step by step as we go through this module What are your smart goals once again download it within that worksheet and so then that way we can work through it together How do you measure your smart stretch goals? Short-term we're gonna review this and adjust it on the monthly basis medium-term we review and adjust it monthly and quarterly long-term we check the alignment of it ongoing and Yearly it is important for us to set goals But also to actually always go back to it and to visit it to see if we're any closer Or if the strategy needs to change because all these things that we're setting out and that we think we can do are Assumptions we need to go back out into the marketplace to see if we can validate and if these strategies work And if it doesn't then we need to pivot That's the reason why we need to revisit our stretch goals on a yearly quarterly and monthly basis I'll give you an example of measuring your stretch goals So on the long-term basis two to five years Let's say our smart goal is for our online delivery to increase number orders by 40% So in that way we can double up our sales We want online delivery to account for more than 40% on top of that We want to make our happy hour the best in the city by working with PR Influencers and bloggers to spread the message beyond catering to office workers and fill up slow hours by more than 80% We're very specific in the strategy that we're offering So then that way we can try it out we can test it out and if it doesn't work We can adjust it right away, but these must be smart goals It must be something that's measurable must be something that's timely It must be something that is attainable so then that way we can have the motivation to go and achieve these goals same thing of When you're telling your staff when you're motivating and inspiring your staff You need to give them smart goals where you can measure their performance and the third goal is to increase monthly customer return rate of 12% on our loyalty program and increase average order value by five dollars through timely promotions Once again, all these goals would add up and stack into doubling our restaurants sales by by more than a hundred percent So that's a long-term goal that every year we didn't come back to this See if we're one step closer or we just diverging from it Now next the short-term ones the 90-day goals to launch a completely new menu Just for delivery with all signed food delivery services by the end of the quarter So as we are breaking down the goals as we come our Deadline and duration becomes smaller and smaller We need to make sure that the strategy the outcomes the timeliness needs to adhere to The duration that we're setting it if if we're if we're talking about doubling our sales in 90 days That's just unrealistic and if it's not Realistic if it's not timely then it really defeats the purpose of us setting these goals We set these goals in a timely environment. So then that way we can take steps to achieve it There's no way if I were to tell you I'm like, hey, you know what you need to conquer Himalaya Himalayas tomorrow. It's impossible. Why you're not setting it yourself up for success Then it just defeats everything defeats your momentum defeats every effort that you put in and that's the reason why We need to smart set smart goals that are attainable 30-day goal to sign on a food delivery deal with Uber Eats for Dora skip the dish by the end of the month to complete research on All the restaurants that have a happy hour and a three kilometer radius And the offerings by the end of the month So we're breaking it down step by step and as we complete these goals We can set new goals in order for us to attain the 90-day goals in order for us to attain the yearly goals So this is the way that we're inching forward to achieve that stretch goals of ours And once again if you want to you can pause this slide so then that way you can actually check out the examples Now it is your turn to set your and identify your stretch goals and your smart goals Once again, I cannot emphasize how important this is if you don't set goals And if you're just out there creating your restaurant, you're basically just throwing yourself in the middle of the ocean trying to swim To nowhere That's the reason why you need to set goals make them measurable So then that way you know whether you're closer to success or you're off the mark and you can pivot adjust and go ahead again Make sure you go into the link below download the worksheet so then that way you can follow it step by step Your master blueprint helps you make your dream to become a reality So make sure that you guys actually do that and in today's lesson We talked about how do you create that master blueprint and this becomes your blueprint that you can share with your team your partners? Investors even your employees Super crucial, so I really hope that you actually spend some time in this lesson next up We're gonna be talking about how do you pinpoint your restaurant business type with the golden trifecta? This is module two. We're shifting gears into module two now, so I'll see you guys in the next lesson