 Thank you, Firstfultor, Neville and Ofer, for inviting me to come and talk today. Thanks everyone for coming along. It's a really fascinating event. I've been struck so far by how unwar like lots of the images we've seen so far have been. In that vein, I present to you my image of a potato. I chose this image in particular because I think it captures the idea of translating conflict particularly well. This is a photograph taken by an official Islamic State propagandist, a photographer, a photojournalist, if you like, in Iraq in 2015. It's a photograph of a potato, but it's also much more than that. I'm going to try and convince you, explain to you why it is much more than that. I think if we walk back a little bit and look at the overall output of the Islamic State in the last few years, obviously there's lots of iconic images, possibly more iconic images to have come from this group than any other before it, whether it's the headings, whether it's a guy dressed in black standing over a man who's about to kill wearing orange, or whether it's the big mushroom cloud that you see after a suicide operation, or indeed a convoy in Libya with a big black flag of the Islamic State flying in the background. All of those things, yes, they are the Islamic State. All of this is the Islamic State. But so too are images like this one, which was drawn from a photo report which tells a broader story, kind of a piece of documentary about agriculture in this particular part of Iraq in this particular time of the year. Now, I'm going to break down the image and try and walk you through it to try and kind of disaggregate some of the meaning within it. I think a useful way to do this is to start with the caption. All Islamic State images have captions like this one. This one in particular reads, and that translates roughly to collecting the fruits of the potato harvest in Zawba. Now, Zawba, I checked it this morning, is one hour and three minutes outside of the centre of Baghdad. It's in a place that was controlled by the Islamic State for about eight months or so, somewhere that it puts quite a lot of effort into doing the whole bureaucracy thing, playing it being a state. And this was one of many photo reports to emerge from there where it was saying, look, this is the Islamic State, this is what we're doing. We're not just a fighting organisation, we are an organisation that is providing. It's probably also relevant to note that the word janni there, it's also got some chronic connotations as well. It refers to the Surat Ar-Rahman, the 53rd verse in that, where an individual is describing how Allah, how God essentially created fruits for mankind, created vegetables, created everything for mankind for the purpose of mankind, for the purpose of this chosen community. So, again, by describing this in this way, the Islamic State isn't just saying, look, here's a potato, it's saying, look, here's a potato that is growing in this particular way, in this particular season of divine abundance, and it is for you, the chosen people, you supporters of the Islamic State. Now, just to the right of that, you'll see a little logo, a calligraphic logo, and then, underneath that, al-janub. This denotes that this is from the Waleh til Janub, so the Janub province, south Baghdad province of the Islamic State. Now, there's lots of different provinces, they do all sorts of different things, but all provinces have their logos done in this particular calligraphic script, and it's interesting, because the script itself is called jelly diwani, no, jelly diwani, and jelly diwani of the many calligraphic scripts that there are is particularly interesting in this context, because it was developed, conceived of under the great Ottoman sultan Salomon the Magnificent, the guy who captured Constantinople, the guy who beat the Romans. This is a guy who the Islamic State really, really wants to emulate, and this is an individual that they're trying to capture the essence of. I mean, obviously, this is just a logo, but it's also part of this broader, very strategic take that the Islamic State has on all of its branding operations. Now, the photo itself. As I said, it's part of a broader photo report about all sorts of different agriculture. I mean, this is not unique to Zalba, it's not unique to Waleh til Janub, not by any stretch of the imagination. I mean, just in the last six months we've had apple farms in Sinai, big sweeping vistas of Somalia, Snowfall in Afghanistan, this kind of very utopian, blissful idea of what it is to be in the Islamic State. It still comes out today, but nowhere near as much as it did in 2014-2015. But the image itself, if we go back to this specific image, what I like about it in particular is the guy's glove. When I first saw it, I kind of thought, ah, this must be a soldier or something like that, the glove, the fingerless glove, just immediately said something military to me, but of course it's not. This individual, I think, is probably the farmer, either that or a propagandist, but it looks like the photographer has just stood behind him just to the right to capture this particular image of a potato that has been very painstakingly removed of all its dirt, so you can see it in all of its potato-y glory. But the image itself, again, going back to the broader context of the image and what it does, it frames the Islamic State in a way that we don't often think about. It frames the Islamic State as a provider, as an organisation that isn't just fighting, isn't just killing, isn't just trying to change, well, not just change the world, but a revolution. It's also an organisation which is thinking about the people over which it is ruling, and that may be counterintuitive, given what we know about it, but it's been happening for a very long time and it's still happening today. What's going to be particularly interesting moving forward is how images like this translate in the coming months and years, now that Mosul has fallen, Raqqa has fallen, Nadine, Albu Kamal, Caim, all of these places that were of great importance to the Islamic State when it was in its heyday 2014-2015, when the state was, well, it really kind of looked like a state. Now, though, the whole propaganda operation has kind of shifted, it's recalibrated, no more is the Islamic State spending quite so much time on potatoes, it's much more focused on suicide bombing kind of skirmishes, the kind of stuff that you would expect to see. But that doesn't mean that this is no longer representative of the Islamic State as an idea. I think it actually becomes almost more important to it because what I'm seeing now, and I spend a lot of time not just on official Islamic State channels, so looking at what they're officially saying, but looking at what the supporters are saying as well, so how they're trying to navigate themselves through this terrible time. And images like this, they pop up again and again, not as formal things, but kind of organically. This is supporters of the Islamic State almost trying to paint the period of 2014-2015 as a golden age of the Islamic State, a new golden age of Islam. I mean, that's how audacious they are willing to go. So it's interesting. This image of a potato, I think, is going to be one of the keys to the Islamic State legacy in months and years to come, and we ignore this potato at our peril. Thank you very much.