 You know, to like, you know, like literally saving them a life saving skill, no one mentions that either. Yeah. It's like, oh, you can learn how to swim. It's like, it's a life skill. If you fall in a lake, you either die or you know how to swim. Yeah. Yeah. It's not like an if or then situation. It's not an if or then situation, right? So more of it as, as more, more of it as that is, it's, it can be a interesting tactic slash way to hone it in with parents. And then you pull the kids from learn to swim up into the other aquatic sports. And it's a funnel, you know, but they don't think, they don't think that way. Yeah. It's about the top, they think about the top swimmers and how we can try to get to the Olympics. It's like, yeah, yeah. I mean, soccer is very similar as well. Like you've got, you've got the really big clubs that are basically just bringing in all the kids, but the only ones that really considered obviously the most talented ones, the rest of them are just there to make up the numbers. And what I thought is like, you know, go ahead. Yeah. No, sad, sad and tragic as it sounds, but that, that is the reality. Like the, the less able kids are just paying the bills. Yeah. Yeah. The way I've thought about it is too, is I don't know if you follow Alex Hermosi's stuff, but he just mentioned, he kicked on something like, you want a customer for as long as possible, right? You want to get the lifetime value from that customer. So, so what if the kid's not that great at soccer, but if I can keep him playing soccer from eight to 18, yeah, I've just got life, the lifetime value just shot through the roof. I'm sorry. I literally just got 10 years of value off that person. Don't know. They're not going to go play for, you know, Madrid or they're not going to go play for Barcelona. Like, but they had fun and they paid me for 10 straight years. Did I have to coach them? Maybe not. Maybe one of my assistant coaches or my other coaches coached them, but the kid had fun and he played soccer for our club and gave our club money for 10 straight years. And if you replicate that by, you know, God, 50 kids. I mean, you know, your lifetime value of those kids goes through the roof. It's just people don't think about like retaining them and retaining those customers for a long period of time, right? Like, how are you going to retain those customers? You know, I thought about the other day. I'm like, Hey, I could probably, and I did this stupid math, right? Like, Hey, if I get a kid that starts with me at seven and they go all the way through high school, they don't even have to play college water polo or college swimming. They can just enjoy it. Most kids will just do their high school sport here. That's the, that's like normal. So like, how can I not retain that kid for that amount of time? And if I get them to learn to swim, which is at like five. Yeah. So then I've got them from five to 18, you know, which is, and then just providing value to them and them staying with our club, which just generates so much more value and money to them because they just know it's there and available. And there's always something for them to come to that they can trust in. So something that coaches don't think about. It's just, they just think about the top 15 to 20. And then they churn and burn the bottom. Oh, those kids quit. It's like, yeah, you just lost seven years of revenue. Just cause you didn't, I mean, like think about it that way. That kid left and you lost that kid is now paying some other coach from some other sport money. He's not, not doing anything. Right. He's not doing nothing. He's not good. He's going to spend their money somewhere else. So you just lost on the money. Yeah, yeah. Just things to key in on, you know, that I think everyone could use. So yeah.