 Desi did it as a result of Lucy being pregnant. And so because she was pregnant and couldn't go on the air anymore, he was like, well, I have been sitting on this footage. I own it, not the studio, they own it. So what they did was like, they were like, well, let's replay it. And at the time, no one knew. That sounds like a bad idea. At the time, no one had done that before. Will people tune in for this? And it was such a hit. And so he kind of rewrote how the industry operated after that with the ability of rerunning IP that they had already invented.