 Dear students, now we are going to study the psychometric content analysis. This is another approach in which we mostly use this kind of approach in psychology. And in this approach, we treat verbal communication as a content. And if we talk about the types of this type of content analysis, there are two types, clinical content analysis and thematic content analysis. Let's see what are they? First of all, we are going to talk about the clinical content analysis. Clinical content analysis provides a clinical diagnostic for an individual through analysis of messages generated by that individual. Psychologists use this approach when they are studying an individual and through communication they decide what their psychological status is. What is their psychological problem? For example, we talk about anxiety, depression, and tension. So they diagnose them through the verbal communication. So they talk to this patient and after talking to that patient they assess what kind of mental problem this is. And the goal is to infer from verbal messages to an individual's clinical psychiatric status. The respondents communicate through verbal communication and study how they are using words and how they behave while using those words. And if we talk about within the discipline of psychology, there are multiple dictionaries available to understand the status of any person. What is their psychiatric status? Based on the words they use in their daily languages. One individual uses words, phrases, and verbs in their daily language to assess their psychological condition. The second type is the thematic content analysis. The thematic content analysis is a psychological trait or trait through message analysis. In this, we talk about a particular trait. For example, if you are studying an individual, then through communication and message, you try to understand how their self-confidence is, how their self-esteem is, and how their emotional quotient is. So basically, the type of content analysis is derived from a thematic apreception test, which is a proper psychological test. On the same basis, the type of content analysis is developed and is basically used to see a psychological trait among the individuals.