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Robin Samora Small Business Marketing Expert & PR Mentor
Robin Samora is a PR mentor and small business marketing expert. She is also an international speaker and presenter for Constant Contact who focuses on branding, visibility, free publicity and promotion strategies to help clients cut through the clutter so they can get noticed and sell more products and services. Robin teaches email marketing, blogging, social media, speaking and target marketing to enhance credibility, reputation and leadership position to help build a brand – even without a PR budget.
As a PR mentor, it’s important that each and every client increase their expert status and express their authentic voice so prospects, customers, colleagues and influencers will get to like, know and trust them – and eventually buy. It’s not an overnight fix, it’s a marketing strategy.
Robin Samora writes a weekly blog, Robin’s Rainmakers about PR, free publicity and small business marketing tips. She welcomes business owners, entrepreneurs, experts, speakers and authors to become part of her community and writes to them as if she were speaking in person. She encourages and motivates her clients, students and followers to be themselves, write from the heart and use free marketing and PR tricks and tools that work.
In addition to writing, Robin loves free publicity and marketing, and is a raving fan of HARO, Help A Reporter Out, where she is published often. HARO is one of her favorite tools to build expert status, your own media content and share links with the press.
As a marketing expert, Robin also teaches public relations, social media and visibility strategies in the classroom, at colleges and universities, and corporations in the United States and abroad. She tells audiences that there’s never been a better time to build an online business and brand. With decades of marketing and PR experience, she encourages being human, experimenting with different social media platforms and suggests giving less attention to perfection and more to inspired action.
Robin believes clarity is key as well as having consistent branding. She teaches how to find your target market, promote your business and turn prospects and customers into raving fans. And, have fun along the way.