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Blood Money - Part 1

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Uploaded on Mar 2, 2007

The Battle of the Prison Guards---Governor Gray Davis in late 2001 cut a deal to terminate the state's private prison contracts in return for the re-election endorsement of the powerful prison guards union. This story at juxtaposes the ten-year record of two private recidivism reducing programs with the awesome power of guards' large campaign contributions. In a kind of communications jujitsu we turned the strength of the guards union (campaign contributions and lobbying firepower) into a communications resource for our client and beat the guards union.

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