 The biggest overlooked strategy to grow your audience and potential sales is right in front of your eyes. But so many of us are just missing it completely, Gary V says it best with. If you do not take social media seriously in 2024, it doesn't mean you're going to go out of business. It doesn't mean that you are bad. But you are absolutely missing out on opportunity to create your thing. The algorithm is now allowing creators to find their audience. He goes on to say the social graph was build a following and post. That's not how it works anymore. Today what we have is the interest graph, not the social graph. The interest graph is making something and the algorithm, the AI will find an audience of the billions of people on the platform. That's the insane opportunity. So let's break down the numbers. Let's look at eBay first. Now as of 2023 stats, they had 132 million active users. That's the lowest it's been since 2013. And for the foreseeable future, I can't see it changing. Pinterest. They have, and wait for it, 482 million active users. 80% of those discovered something on Pinterest. 90% of Pinterest users are in a shopping mindset. More than 25% of the time spent on Pinterest is spent shopping. 85% of users who've bought something based on pins or posts, they boast that over 51% of the entire US population has an account. Instagram. They've got 2.4 billion users. Facebook. They've got over 3 billion users. Now we have all seen how Facebook feeds are becoming more and more promotional boards for products and services. The whole internet is massively complex interwoven network of crossing data and most of them have a social share button, which means all of the platforms that have this are collecting data from our searches and then placing it in front of us with products that we may be interested in. On the activity we do over the internet. So let's look at the difference of potential buyers you are not getting access to by spending just a few minutes a day posting to your social platforms. So eBay has 132 million users. Now let's add up the potential audience of the other three platforms. Pinterest. 482 million users. Instagram. 4 billion users. Facebook. Over 3 billion users. That's a total of 5 billion, 882 million user accounts. So just by using the free social share button, you can reach more than 44 times the amount of potential buyers than eBay alone. And that's without spending a single penny. So the opportunity is already there for us. We just need to take advantage of it. Don't be scared of promoting on social platforms. If you bothered about it being on your feed, as far as Facebook's concerned, open a page. It doesn't interfere with your Facebook account with regards to Pinterest. It takes five minutes to set up, slap your logo up, put your banner on. Boom, you're done. It's that simple. The same with Instagram. And once you've done these and connected it to eBay accounts, which you can do within moments, when you go to post a product, a listing, you can throw it to all three at the same time. It flabbergasts me, it really does. It's just the option is there. Okay. It's not for everyone. I get it. And if you're happy with where things are with your account, fine. But if you're struggling, if you're frustrating and sitting there going, I can't get the traffic. Well, there's five and over five and a half billion options right there. All you got to do is link it up. If you want to grow your presence, build those links back to your listings to your store. It's right there and it's free for now. There will always be an aspect that's for free for sure. And there will probably be more promotional aspects like offsite ads where they charge you. You will probably have those options in a foreseeable future, but there will always be that free aspect of posting. It's up to you. If you want to grow your presence, if you want to grow your sales, if you want to grow your business, the tools are there. You just have to decide is it worth spending a bit more time, half an hour to set up the accounts, 10, 15 minutes a day to increase my potential audience by 44 times more than the entire eBay platform. Up to you guys. Anyway, I hope this was helpful. Subscribe, like, hit the share button. Get the content out there so that you don't miss out on any more tips and advice and possible future content that can benefit you. Keep it real.