 If you are using words the whole time in business, you are in China speaking Flemish. Basically, you're making a mistake if the essence is over 15 words and doesn't have a number in it. So like for example, even though I'm using a lot of words now, this is different. Teaching, you have to use a lot of words in general because humans are stubborn and you never know which sentence you say is actually going to sink in with me. So you have to use like a thousand sentences. The reason you use numbers is it's a universally agreed upon set of metrics. It's easy to understand whether you're Chinese or Belgian. So if I say to somebody one to ten and which I said, how badly do you want to sell? Ten means you want to sell tomorrow. One means you'll never sell even if I offer you a trillion dollars. And the dude says nine. Now I know what he means and we agree. It means this dude wants to sell in the next five days. So that's where words suck.