 Rule number one of my eight rules to eight percent as I came up with whole new content for this tour is focus on revenue. Most insurance agents wake up we get in the office it's 9 a.m. I'm gonna get some coffee I'm gonna go talk to Susie by the printer I'm gonna go hang out with Joe in his office I'm gonna go to two hour lunch I'm gonna need to make calls but uh I you know what I don't know I need to get all the details there I need a script what do I say well what if they give me an objection I'll make calls tomorrow and before you know it the whole day is gone successful people wake up and they make sales every single day it's not an option it's a decision in our office we have a sales team and I tell them hey you show up you spend eight nine ten hours with me and you go home and you don't make a sale today that's a problem you show up and you don't focus on revenue creating sales and helping people and you go home and you sold nothing why did we show up to begin with who believes in what you sell who believes that if you sell it you help someone who believes that when you sell it you leave them in a better situation than when you found them or I hope you wouldn't sell it I believe that you should believe that if you were to believe in what I believe that you would start doing a lot more of this because I believe if you show up and you're sitting in front of a prospect and you can help them you can put them in a better situation you have the product or service that they need and you do not close the deal you do not sell them you are doing them a disservice who actually fully believes that then why don't we start thinking that when we walk in why don't we start thinking that in every house on every call because our family got a little bit of a rude awakening on December 26 2020 day after Christmas my mom's best friend's husband who we've known for several decades not too many decades I'm only 30 but you know several decades okay and my mom called me the evening of December 26 2020 just a few weeks ago and she said Cody Jeff just passed away in his driveway and was electrocuted by a light pole while he was painting it because my mom's best friend and her husband's the one that passed away you know one of the first thing that came to mind for me what do you think it was what do you think my first thought was well I wish my first thought would have been I hope he has life insurance it was but really the question I asked myself is why didn't you get in front of them to make sure because what most people don't know is he was on my warm market list a decade ago I didn't get in front of them I don't blame them I blame me I could have put in the effort I could have followed up I could have been better on the phone I could have went 12 touches I could have drove to the house I could have done whatever it take to get in front of them but I didn't that's a problem how would you have felt in that moment are there friends and family if that were to happen tomorrow how would you feel I can tell you I should have been better I should have been better and I can also fortunately say that he had plenty of life insurance supposedly which I don't think you can ever have enough an accident policy and the family's well taken care of however I know that if I get in that home he probably ends up with more everything shifts when you start to focus on helping everyone you can and when you can help them you should or you're doing them a disservice who's going to commit now to focus on revenue to push the bottom line to increase your income and to change your financial future forever in 2021 thank you rule number two focus on your potential my wife and I just bought a three-quarters a million dollar home in Springfield Missouri which you know in big old Missouri it's it's pretty nice and I looked at her on day two and I said babe it's still too small I said I you deserve a better life I deserve a better life I need to show up more who else wakes up a little bit disappointed dissatisfied driven knowing that you got a lot more in the tank knowing you can go a lot farther than what you've gone in those moments I'm typically focused on the now and where I currently sit versus my actual real true potential I want to challenge you today to start to focus on your true potential because the moment I think I've arrived I'm going to get arrogant I'm going to have an ego and I can promise you none of us will ever actually arrive we will never actually reach our full true potential but by being focused on chasing it instead of where you currently sit you will force yourself to level up you will force yourself to get better you will force your life to get a lot better most people think they've made it most people think they can't get a whole lot better most people think maybe they can't work a whole lot harder maybe they think their income can't go up that much I'm here to tell you if you start focusing on your true potential you're not even close and I'm not either everything will shift the moment that you start focusing on what your actual true potential is far too many people focus on where they currently sit instead of where they can go where they can end up how good life can get but you have to focus on your potential instead of where you currently are say yes if that makes sense say yes if you're with me say yes if you're going to do this in 2021 good here's what I know the more energy you guys give me today the better I perform okay okay that's how that's how this thing works all right and I'm guessing that the better I perform the more motivated you leave the more nuggets you get and the more money you make in 2021 am I right good thank you for being engaged who's going to apply to rule number two in 2021 excellent to conquer the industry you have to put in a lot of work you have to do a lot of things that you don't want to do that's what I love about the insurance industry it's the hardest career on planet earth but for those that like to win and for those that choose to never quit it gets really really good who's been the industry a while where you can raise your hand and say you know what as long as the new agents in the room don't quit life gets really good in the insurance industry I'm telling you look around at the amount of hands that just raised in our room which tells you that as long as you don't quit as long as you stay the course as long as you do whatever it takes life is going to get really good and if you think about it like we wake up we show up we get in the industry and we're like life please get really good for me pretty please and you just saw that as long as you don't quit life is going to get freaking amazing who would love for their life to get a lot more amazing than it is today in 2021 who would like for you to look back in one year and say man 2021 was the best year of my life who would like to look back in a decade and say you know what because of what I did in 2021 life got really good 2021 can be the best year of your life and it will be what you've got to decide for that to happen hey if you enjoyed this I got another one you're gonna love it's right there click on it see anyone watching this can become a millionaire in our industry most people don't know this four percent of all companies in the US do seven figures a year there's also another stat most people don't know also there are more of these