 If you want to pump your body and expand your mind, there's only one place to go Mind pump, mind pump with your hosts Sal DiStefano, Adam Schaefer, and Justin Andrews In this episode of Mind Pump Another episode. For the first 45 minutes, we do our introductory conversation. We talk about the upcoming Mind Pump tour. Yeah, man, we're going on tour. We're gonna get a van or what? We're gonna have that landing page up by the time this airs. We very well should. I think we should send it out to the forum members first. Okay for first dibs. Yep, there you go And then we'll push it out. That's it. We talk about the growth and the future of podcast We talk about diet inflammation and autoimmune issues Trump potentially legalizing sports gambling. What? Is he winning more? He's biff We talk about Adidas and their first 3d printed shoe. Yeah, these are getting expensive on the black market Adam said it's kind of crazy and the recycling of fashion and Music then we get to the questions. The first question was this individual is not really that concerned With aesthetics. They just want to be functionally strong Do they still need to do curls? I kind of get girls for the girls If you don't if you want girls you better do them The next question was this person want to know about Psycho somatic pain This is when you have a pain in your body That is coming from your Perception maybe maybe not a physical problem, but you're perceiving the pain It's actually far more common than we think in fact Separating it from the physical causes of pain are very difficult Maybe almost impossible the next question was you know as far as the no BS six pack formula is Is it any benefit for someone to do it even if they're not gonna ever get a six pack or ever get lean enough to get a six pack? In other words, if you got a belly, do you still benefit from training your hell? Yes? Yeah why And the final question was What were the biggest revenue? enhancers that we found in our careers for our Independent personal training Businesses we answer that in this episode Also, I talked about the no BS six pack formula free. It's not just free according to the way Doug wrote it. It's free All you got to do is enroll in one of our maps bundles now maps bundles are will we take multiple programs? Combine them together and then Doug gets crazy and slashes The tires he cuts it down by 20 to 30% off for example Our super bundle is a year of exercise program. What we've done is we've strung together Several maps program so you go from one maps program for three months You go to the next one you go the next one you go next one at the end of that year you look fucking awesome It's a full year all planned out for you And it's that's a guarantee and it's discounted and you get the no BS six pack formula for free with that now If you don't want to get a bundle, maybe you just want to get an individual maps program Well, we'll check this out. Let's say you're interested in maximum muscle size and strength. That's your goal Well, then you enroll in maps anabolic. Let's say you want to sculpt and shape a Symmetrical body or maybe you want to compete on stage like a bikini bikini competitor or a physique competitor or bodybuilder Well, that's math's aesthetic. Maybe all you care about is moving like a freaking panther You want to be a functional Jaguar athlete? Well, that's maps performance Maybe you want to work out in the privacy of your own home Or maybe you travel and you don't have access to equipment all the time you want to get weird sometimes Well, then any friends will then do maps anywhere or maybe you're a personal trainer And you want to increase the amount of tools you have in your toolbox to train your clients Or you just want to be able to correct muscle imbalances fix some pain you may having maybe having in your body That's maps prime and maps you're a trainer if you're a trainer You must have this because the future of clients buying personal training. They'll be asking people this Do you have prime prime pro? I can't buy training for me Basically, if you don't get an animal punch you in the face that too You can get all of these programs and the bundles and get access to the no BS six pack formula for free at mindpumpmedia.com After a meeting like that. We're going over our agenda Did anybody else I feel tired? I'm exhaust exhaust too much. I'm exhausted knowing what we have to do what we're about to go do I'm like, uh You almost just want to show up and just be like all right. Let's do this much. Otherwise. Yeah, it's not too much It's a lot of stuff, but it's a lot of fun, but you know what it is It's it's out of our fun. You know why you're tired same reason why I'm tired It's stuff. That's slightly out of our comfort. Oh, we have to figure this out. Yeah, that's all it is We're used to winging it. Oh We got to prepare and you know, it's funny the amount of preparing and planning that's gonna be is like a 30 minute to an hour Yeah conversation that already. Yeah wins us. Yeah Just show of make things up. Yeah, that was my whole fitness career. Just kidding mostly I'm excited out of the events with see we got four events ahead of us. We got paleo. We got dosist We got mirror and we got Vioree Vioree of the of the four What are you most excited about? Come on now Dosis easy. Yeah, that is gonna be a real fun. It's a it's a it's a let's see It's an event for with cannabis. We're gonna talk about cannabis and try it. Mm-hmm Like, you know, you know what? I'll say call that there's another name for that. It's called a party. It's called fun No, but I mean all joking aside. It is an event, but it's it's awesome because I don't I don't know very many Other are we the only? fitness health Like business, I guess that's partnering with a an actual cannabis company or the others a good question I know CBD's been in for a while. Yeah, there's I mean, but not like actual like cannabis, you know, I'm saying I don't know about that Doug. Do we still have our you know what? I forgot about that Do we still have a discount for Ben Greenfield's CBD supplement? Oh, that's probably do but I don't recall what it is Oh my god, you know, I don't remember what it was either You know, I'll do I'll text Ben right now Yeah, that's been what it was because I know that when we we announced that way back whenever it was whenever though I think it was like the second time we had him on the show There was a lot of people interested in that that supplement So I know we have a discount code for floating out there for people But anyways, yeah, so I know companies like like him that have CBD and she like that that they're connected to which is cool But yeah, I don't know any health and fitness podcast or health and fitness people that are No, so we're not openly embracing. We're not gonna be the last that's gonna be exploding. No, oh, I growing I agree with that. I'm more excited about Viori. Oh, yeah, I like Viori. Viori's gonna be a cool Close you like close. Yeah, I do. I do I do like here. That's probably what it is They have they make nice stuff except for the sleeve here. Look what I look what happened. Oh shit What happened a tour what sleeve tour? Yeah a little bit what well? I mean you chewing on it or something. You know, I got my muscular. Yeah, I mean It's a lot of yeah the game is that is that the is it have the thumb? No, so here's what happened So the sleeve first it opened in the middle and I'm like, oh cool. It comes with the thumb slot and then I'm like, why doesn't the other You pulled on the thread That's supposed to be like that. I see and then it broke. Why did you say something? I just did well. No I mean that's me You should don't care. I'll still wear nobody cares. Look. Can you tell no? No? I mean sign it. I mean we're making a bigger deal of what it really is But Taylor you should told Taylor Taylor. It's the games Dude, did you guys did you guys read the link that I sent you guys yesterday? I know you never do but yesterday I thought you might I do what like what link the one on on the podcasting reports that are coming out. Oh No, but I read your fire report and then I added my own report to see if you'd read it So I think that's what I did read your report. You did. Yeah, of course. I did Right now You mean with it we're like how it's growing year over year. I'm gonna pull it up right now Cuz Edison so Edison research does research on what does research on podcasting light bulbs, dude The master that 26% growth year over year so far poised to double poised to double like the like podcasting is exploding totally does not surprise me Exploding it just feel just the feeling right now about podcasting and like how many people are actually talking about I'm running into people at like a gas station that know asking me about podcasts and stuff Well, so so the title of the article says Edison says podcasting's share of ear Doubled in four years. I don't know what share of ear means. What does that mean? Do you guys know what that means? Say that again pot the share of do you know what that means Doug? Obviously radio podcasting is all going into the ear. It's audible. Oh So you're getting more ears. So if you have a big pot of a hundred years, we're taking more of those ears Oh So our share is the currency our share of the of the type of audio that people listen to or whatever Has doubled over the last four years and it feels like that because we've been on air now for over three So we got in right as that started to happen and it feels like that You know, I remember just a year ago, you know, if I told someone asked me what I was doing Oh, I'm on a podcast. What's the pod? Yeah, what's a podcast? We're now not only does everyone pretty much know what a podcast everybody has one, but I was right I was yeah, I ran into so Katrina and I were at Jacqueline and Square last the weekend before last when I went to the Warriors game. Yeah, and I Ran into a dosus booth. So there was like this at this outdoor, you know Thing going on. We call those like a little fair. Yeah, and or something. Yeah, Tansen Finn. Yeah, what is it? What am I? What's the world farmers market? This picture That's a better that's a better word for Jesus festival for lack of a lack of a better work So they had their they had their little booth there and probably like seven eight employees there And I walked over with Katrina. I'm like, oh, this I was telling here I'm all this is one of the companies that we're partnering with right now. I'm well come over here Let's check it out and say hi to him and so we say hi now all of them are like, I mean Taylor and myself we're talking to like the CEO of the company and like the main people like these are obviously just employees That work for them and so they didn't know who the fuck I was and I walk over and I go Oh, man, we're we're partnering with you guys as company like oh really who are you and I kind of tell them when I'm like Oh, I you know, you guys know what podcasts are and they're like, yeah, of course and they're like I love podcasts Like oh shit and right away my next thing if someone knows what a podcast is I always want to hear who's your favorite who they listen to because then I know if they're like listen to Someone like us or not, you know, and what I thought was crazy was there was there's probably I think there's five or six of these Employees they all listen to podcasts. I made them all tell me their favorite podcast. Hmm none. I was familiar with yeah A lot of murder mystery is the ones I've talked to yeah That's always popular in PR murder mystery are like for sure probably the tops that I hear But I thought that was crazy that is crazy though You know that all these guys and girls were listening to podcasts And I wasn't familiar with any of the names that they said I thought well that just showed me like how much What were the genres that they're well one of them was a murder mystery type of one One of the guys was like an entrepreneur one See that's the thing about podcasts. That's really cool. Is that if you have a specific interest You can find several podcasts that relate to your specific interest So if you're into like dirt bike racing for example, I guarantee you I can find a podcast that you know might cater to that Oh, yeah, you know, so you're into any hobby. I mean you get so specific to that Well in fitness is not is not a super niche market fitness is pretty big But just three years ago if when you looked up fitness podcast there wasn't a whole whole lot of choice and now it's exploded Oh, no, it's big. It's it's really exciting. It's exciting because well I mean, it's obviously what's happening old media is dying new media is is replacing it and Some of the old rules apply so things that people like in old media people will like in new media A lot of new rules are happening. What's interesting with that. I just yeah I read something to that was talking about how like the home podcast is dying, right? So like the old way of like, you know, just starting up a podcast and like like there's more standards now of like having like Production. Oh, I just literally talked about this in the interview this morning I got interviewed by this girl from Australia and It was it's a business podcast and I was just telling her that you know Probably one of the most overlooked things because she was asking about the collaboration of each one of us, right? Including Doug and I said man, you know Doug's role in this whole thing is so much more important than we talk about or we share Because the sound quality of of your show is just as important as the quality the clarity of your TV that you watch every day And I guarantee that and it's just not it's just not as podcast This is not as popular as TV is yet But when it becomes the standard will elevate with that and those that have the high resolution have the high definition Have the incredible sound quality Everybody will only listen to that row right now It's still it's kind of like the Wild Wild West where anybody could just fire up a podcast put a mic on your computer and start Going but soon it's no different than you know when you would listen to the radio when you're driving your car Even if there's a good song if it's coming in fuzzy you have a tendency to want to change So it's really not any different if someone's listening to a podcast and it sounds like you're in your bathroom Yeah, lots of cars are driving by a bunch of background and a lot of them are like that a lot of them you listen to them And it sounds it's very echoey and whatever as the competition increases You're gonna you're gonna want to clean that up because it'd be very hard to compete in this market It's not gonna be it's not too long from now where it's gonna be Far more difficult to enter the market and you're gonna see I think networks I think you're gonna see more networks and stuff don't happen right now itunes kind of owns it You know Spotify has podcast now and But it's gonna be we see him let media and like people like that that have come through to really try and organize like legit like ABC NBC type networks that are coming and collecting these I've talked to several people now who were telling me that they wanted to Do something online to boost their business and so they asked me what should they do? Should they do social media? You like Instagram Facebook? Whatever and I always tell them to do podcasts I'm a little partial obviously because we have ours, but I Can't think of a better medium To build authority Now the audience that you'll build on a podcast is not as massive potentially as you may build on Something else like it's easy to get well it's in comparison It's easy to get 30,000 followers on Instagram than it is to get 30,000 downloads an episode on a podcast But because podcasts you're sharing ideas your you know The shows are long 30 minutes an hour or longer The authority that you tend to build in the intimate relationship that you build with your audience is pretty insane Which is why from us from a Production standpoint the conversion rate on podcasts is superior to anything else And I just think it's just people are really starting to understand that well Even that's completely evolving and changing to like right now like so Taylor and I we have a lot of discussions with a lot of these companies that we partner and work with and So many of these big companies Advertising on podcast is so green and new like they don't have any clue on like yeah They're really heavily on like the podcaster to really determine. They do or they use this bullshit CPM That's like an average for everybody. It's like CPM stands for what cost per no, it's CPM is cost per Fuck what I think the M stands for is that what it is? So it's and it's how much you pay per thousand downloads, right? You have you know a thousand downloads What's the standard standard is like five to ten dollars per seat per CPM? I thought it was 20 no really no standards like five to ten is what like these big companies and then better ones are 20 Yeah, better ones are like that's all bullshit numbers. No because we charge 50 to 100 Yeah, so and it's because they're they're better. We're better at it You know and that no one no one is measuring it yet and like comparing like well, what is it? What's a good role like what is a good? Advertise or ad sound like on a show versus like a shitty one And so we a lot of times we have these companies that we really want to work with and they're like that's crazy We can't we can't pay that because nobody is paying that and we're like that's crazy We won't do it for anything less than that We just we we're not gonna put our name on a brand for it's not worth it to us financially I'd rather not do any advertising for just a couple bucks fuck off, you know saying like it's not worth it Well plus if I if I like something I'm gonna talk about it Well, and I'm gonna show you a return and that's the bottom line if I don't know and I don't really like your stuff Or I don't really know a lot about it. I'm not gonna want to talk about well And I can't really fake it so and that's where these numbers originally came from is that there was only so many You know supplement companies and stuff that were out there, you know square space I remember was in here early, you know, there's like there was only I mean There's less than a hundred companies that were that were really using podcasting as a place to advertise and You know everybody was advertising with them everybody was promoting the same shit And so, you know, they had this average that they came up with that's like this five to eleven dollars or range for CPM And it's like dude, that's crazy And that's because you have all these random podcasts all advertising this random product like if you actually found Companies and podcasts that actually mesh much better for each other There's gonna be a much better return which is and that's how like we tell that's how we tell Taylor to go about this Taylor's always looking for you know cutting-edge brands that we like on all levels everything from the way they look the product Oh their service to the stuff that they do back for their community like there's so many things that we look at It's like if they're a good marriage for us or a good relationship then go after them That's why I want you to go after and talk to but the unfortunate part is some of these these big companies They're just not there yet. They don't yeah, they haven't figured it There's here's here's what they need to start doing You need to start figuring it out because the real estate is limited and what's gonna happen is as it explodes as it grows as the popularity grows There's only so many Prime spots that will be available and that's only gonna drive up the cost So if you're a big company or you're you know, you you've got a company you think about advertising Whatever get into this space now because you'll save money It's gonna be a lot more expensive in the future because it's just it's just blown up. I mean cars now You know now when you get a brand new car You know what the dashboard looks like or the what is it the console or that's all bunch of apps and like your phone Yeah, directly for it or a podcast it used to be where you know, the the the console was you know Toyota or Ford or BMW had their own look to it or whatever What's starting to happen now is because smartphones are so awesome and the technology so awesome is it just throws the screen up of your phone up to the console and you just operate that and You're starting to see that more and more on even radios and other you know like when you get your car now You'll have like a Spotify app like a lot of times you have at least access to that and what's so rad is how they've really embraced Podcasting and I'm gonna be honest, dude I think that they're gonna lead the way as far as like what you know Standard standardizing the whole process like making the experience better for the user like I really feel they're gonna take charge of that Think about it this way talk radio. Okay talk radio exploded because of cars Talk radio people listen in their car when they're driving when they're going somewhere. That's how they listen to it When podcast apps or whatever or just right there on your thing, you don't have to plug anything in it's automatic That's gonna blow up because that's perfect for that because you have ways already You know, so it's like everything you need in your car did your set You got ways then you got your music then you got your podcast. So well, everything's going to I mean Alexa and Frickin Siri. Yeah, you're not even at the touch as you say, you know, hey Siri Yeah, I mean, I we're at my uncle's house Doug and I this last weekend hanging out with him and Walked listening to him Command Alexa and ask questions and so that was pretty funny dude. Yeah, it's it's a trip I mean, it's early on still and it's already got some pretty cool features that it's like He'll we'll be sitting there We were talking one time and we were he was like mid-sittin's and he's like Alexa turn it down a bit And then he went right back into talking to me and then the volume goes. Oh, I was like, oh shit. That's pretty great I said a bit. Yeah, he literally said turn it down just a bit And it and it literally just turned the volume down just a bit whatever whatever that is so cool I know isn't that crazy? Yeah, I thought that was neat He asked like some random questions like predictions of sport games and they're like it's all gonna be done like that Oh, it is I mean and then you'll it'll follow you into your car soon Your car your car will will be also Alexa or attached to that whole platform. Yeah, you're lighting everything in the house Security yeah, it's just Alexa order me make sure I get when I come home I want a dozen eggs and yeah, whatever and you come home and it's already I remember when I was talking to Tom Bill you about when he I remember seeing him as soon as Alexa like came out He had already set his his whole podcasting you to all his stuff through Alexa and I asked him I was like man. What's is that the I mean is that a big move right now for you? Are you getting a lot of traction through Alexa and stuff? He's like, no, it's the long play He's like I'm just getting myself set there because the future is one of the first in there And so it's really smart It's something that we need to do ourselves at one point because it is it's the next We're already talking about how the club the car is gonna be touchscreen. Oh, yeah, but that's gonna be absolutely gone Yeah, I'll be just be all right. I know so so this is something interesting that I read over the weekend And I totally forgot to bring this up earlier. It's a good time to bring it up Fascinating so you guys are familiar with the osteoarthritis, right? Typically caused or we think it's caused by the wear and tear on your joints So this is where your joints start to to grade because of poor patterning or whatever and the obese Population or especially the super obese have higher rates of osteoarthritis in their joints And it used to be believed that that was because they're heavy, right? Just have you load just on the joints. So they just did this study on on mice and This is this is Pointing to a direction that some scientists think maybe the maybe a direction we need to look for people as well Because so there's some other studies that point to this direction as well They took these mice and they changed their their gut microbiome The obese mice their joints started to heal and so now they're showing the connection between The microbiome of your gut the your gut health to the health of your joints And they think that that maybe one of the reasons why people who are obese have joint problems may not be necessarily from the weight But rather from the systemic inflammation that's coming from their gut interesting trip off that shit Another thing that can be connected down to the microbiome the microbiome and it's a fact Anybody you've met so much. We don't know yet You know it makes so much sense though when you think about because I remember all the clients that I had that were really overweight and they had joint issues and The small trainer mine-to-mine would think the same thing was like oh you're overweight So you're putting a lot of stress on your joints. That's why there sounds like we're in terror Right, just sounds like they're a keel time But it makes more sense now when I think about it because how many times did you guys hear this? I know I heard it all time where you know, it's up and down So like so I mean their weights not changing up and down They're always a hundred pounds overweight, but sometimes their joints feel okay And other times they're they feel they feel crippling and I'm like I never I wasn't thinking back then to like assess like study So yeah, I do always and please send it to me So that and that's your it's a hundred percent Adam because in most of us have experienced this where I don't know what I did But every once in a while this same spot hurts my hip hurts my back hurts my my knee hurts or my ankle hurts And you in people ask what would you do? I don't know nothing I was just kind of moving around and maybe I woke up wrong and we come up with stupid terms like that where I woke up wrong or I slept wrong like what the fuck does that mean right you slept wrong or you woke up wrong reality is systemic? Inflammation and what happens is you probably have this autoimmune, you know response in a particular area So let's say your right knee is what hurts it could be and you know systemic inflammatory response It triggers the immune system and for whatever reason your immune system decides to attack that part of your body So when your diet is off when your stress is bad or when you're not sleeping well It kicks up and that's where you feel your pain and that's the thing with these autoimmune issues is they target different parts Your body where I may get gut issues in terms of digestive issues when I have you know when my diet's off Adam may get more psoriasis someone else may just notice that their knee hurts or their back hurts more more higher levels of arthritis and the problem the problem in the past and the problem now with dealing with these things is if I take a client and they have Just chronic knee pain or whatever and they start to lose weight and their knee gets better I may say oh, it's because you lost weight. Oh, it's because you move better But what we what we didn't see before is well They did change their diet to lose weight and typically it's a healthier diet And that may be one of the reasons also it's just less inflammation. I know for myself for a fact Well, my diet is done a particular way. I am just more inflamed period I've just more stiff in my body and when my diet is a different way when it's better I'm just less stiff and my body mobility is better and that's just me and I'm a well I've told you before I I've now connected this where you know, let's say I haven't I haven't had candy in a long time, right? Because I don't eat it on a regular basis at all like I used to and it's been a while and I go to the movies And I have a box of candy by the time I get out of the movies I will find my and it's funny because I probably did this for a very long time and didn't even notice it We're now I've learned to connect these dots where I'll find myself picking at my psoriasis It's starting to it'll already start itching within like two hours. Just more aware now Yeah, I'm more aware of it now because I'll go all day never pick never scratch never touch my psoriasis But then all of a sudden I'll find myself doing that and I'll do would be doing it mindlessly You're just kind of picking at those areas and then I stop and I think like oh shit Fuck I had that candy in that movie just like two hours ago You know, what makes me what makes me think about this as a parent is what made what trips me out over this is When you're an adult you're able to put words to things that you may be feeling So I may be able to say to you I'm I'm anxious. I feel a little stiff. I don't feel as mobile I feel a little down today. I'm a little hyper or whatever Children don't necessarily have words for these kinds of things and so what you may notice with your kids is You know, oh yesterday. She was a pill, you know Like why is your kid randomly acting a particular way or you know couldn't sleep good last night right lately? My kid can't sleep too good or you know, whatever These things affect children too. They just don't necessarily have the words To put to how they're feeling so your kid may be acting more quiet than normal or more anxious or more irritable than normal And you just think oh, it's just part of whatever but it could be yeah But how much how many times have you heard parents? I mean almost every parent I know will talks about their kid and candy because candy literally that's an obvious one I feel like candy affects kids like like cocaine affects adults like I really feel like overload it is and it's crazy When you think about it because I mean if I were to indulge in a box of candy Most parents that allow their kids that I got to eat a box of candy when I was a kid But I'm double the human like I'm I'm double the human. I am three times the human I am today Like then I wise wise yeah size wise and metabolism wise like my body is metabolizing that candy differently today Then it what it was when I was you know seven years old eight years old But yet I was still eating something of that size. So yeah, no, that's like a huge It's like a huge shot of cocaine for a small kid like that And you wonder why they're acting like a little shit and then they then they get whiny and tired Everyone's act all crazy. They're playful. They're fun and you're having a good time And then they get dude. I might so my predictable my kids have no idea I mean, they know that health is important for us and we talk about it and stuff like that But they have no idea how I manage their nutrition because I don't make it a big deal Because I don't want to make it a big deal I just want it to be kind of how they live but I can I can clearly tell I can clearly tell When my kids are eating too much too much bread There's there's my daughter will start to get like a little darker under her eyes and she her skin feels a little bumpy near Her elbow my son seems a little bit more like he wants to just watch TV or just play on video games If I push that too much if they have too much sugar I can tell if they have too much dairy or other types and I can just tell and I start to change the nutrition accordingly Yeah, but a lot of parents don't we don't even pay it's so interesting I just noticed that too like with bread and in grains and just with my kids because we've been doing like super gluten-free and Consistently doing that with the kids too and they have rashes and stuff like skin issues like that come and go and You know like we've just been applying it with you know topical stuff and like trying to control it But then it's like we just start Adjusting the diet, you know moving things around and boom, you know, they haven't had it and It's it's been great. Wow really see it. Yeah, so they have less of these rashes and random stuff That's so fucking crazy. It was tripping me out and like You know Courtney's like very clinical and you know in the western side of things more So it's like I'm slowly kind of getting her to think like that in that direction a little bit But it's you know, because it's it's one of those things. It's a hard You want to just like apply something and like, you know, like treat it right away and you know, give them something I have a person that I'm working with them coaching and she's a dermatologist and She I had her change your nutrition. Obviously. I'm working on her on working with her for Typical goals fat loss speed up the metabolism build muscle that stuff But I always I always try to identify food intolerances because that's important that can trigger things like appetite and health and inflammation And so I had her eliminate all these common food intolerances and other things that we may think she's intolerant to She just the other day texted me and she's like Yeah, she's like it's kind of crazy the skin changes that I'm having on my face and stuff And and so I asked her I'm like, well, is that kind of weird for you because you're a clinical dermatologist And she goes, yeah, it's it's pretty weird. So she's is seeing herself first hand Even though, you know in that field when you're when you're in that they do not talk to them about diet In fact, if you bring up diet, they'll tell you that it doesn't have no I've told you and I mean, I've been seeing a dermatologist forever for my psoriasis and all I get is fucking shots And I sell a lot of cream. Yeah shots and creams till I'm blue in the face man Never once have we ever the only time we've ever talked nutrition is that I am asking like If you guys read anything about this or have you heard this and it's I'm constantly and they kind of play like this like Oh, yeah, no be good for you to cut out sugar. Yeah, that's probably good idea. Yeah, you know, it's like that It's not like that could be a huge problem. That could be a major problem So Jessica just identified she just identified for her that Chocolate chocolate for sure gives her breakouts a hundred percent now. The tough thing about that is that she loves it Bro like she loves chocolate like there's a pain There's a there's a there's a very strong intimate relationship there and and it's funny because we as we've been dating I've kind of hinted that because chocolate comes from a bean You could have a food intolerance to it looks like anything else And so I've hinted that maybe chocolate could be a culprit Maybe look at it whatever and she just didn't want to visit it because it was so such a powerful thing for her But she did she eliminated and for and then we tested a couple times have a little chocolate Sure enough, you know a little bit of a breakout the next day and now she knows for sure So she's like fuck well, you know what's crazy. It's the same thing I talk about with the weightlifting thing I it's it's normally this thing that you are that you are most eating the most like when someone asked me like Well, how do I know or where do I start? I go? Well start looking at you have your big culprits Like you mentioned sure, but I'm like look at the foods that you know You eat the most and we know and no one knows that better than you yeah Like yeah, I know for damn sure that candy and ice cream were two things. I abused hundred percent I mean I went fucking years with having one or other one or the other or both every single day like that for sure is Not an ideal situation right, but I justified it because I fucking loved it And I was always able to manage my weight with it Like I could I didn't I could still be an incredible shape and have been in Jerry's and have and have hot tamales on A regular basis in my diet because I just fit my macros right I found a way to Restrict somewhere else to allow it in there so I can indulge in this and you know when I now when I've learned to take it out And then like really evaluate how I feel how my skin looks pay attention to my psoriasis and then reintroduce it You know and it probably took me about seven or eight times Ben and Jerry oh I have mine I'm a coffee guy, so I like the the coffee one and I liked They're baked one buff baked is I think it's the name of it is it but half baked half baked. Yes That's my jam. Yeah, half baked coffee one. It's so ridiculous. It's like it's like half You know it's like cookie dough. It's like cookie dough had sex with like Rocky. Yeah Yeah, yeah sex with a brownie and you know and then Just nothing but goodness and great. Wow. Yeah, and chocolate I broke up with ice cream a long time ago fifteen to seventeen hundred calories, dude I was it's like those down a night every night. It's so ridiculous It sounds so good and I know people probably think I'm exaggerating But I mean I've talked on this show before that you know when I'm training when I was training clients And when I was lifting every day pretty much, I'm burning five to six thousand calories So, you know crushing a fifteen hundred calorie ice cream I could do every day and not get fat Yeah, part of the problem is there's just two big problems here One is that we're taught to to or all we focus on is our weight Yeah, that becomes the only metric that we measure how lean am I and then the other problem is Pretty much everything in Western medicine tells us that food doesn't affect us except for your weight So if you're overweight, they'll say change your food If you have like cholesterol or lipid issues if you have eye blood pressure They'll say look at your diet, but any other issue you have look go to the doctor for Joint pain go to the doctor for headaches go to the doctor for skin issues go to the doctor for you know brain fog pretty much anything else and You'll never hear them say well, let's examine your nutrition. It's always everything else So you combine that with the fact that all we ever do is look at weight and you end up Basically creating a situation where you're extremely Unaware of how food affects you besides your weight. So if you don't gain weight, but you get Skin issues and joint issues and you notice that your mood is different a lot of stuff You don't make the connection because you don't know you can make the connection So you're just you're just unaware. So you just walk around like look, I haven't gained any weight So my my joints are stiff right now I must be because I hurt myself or it must be because I'm moving wrong or or something like that or maybe it's an old Injury, but you'll never look at maybe it's my food, you know I mean and in fact if you do say that people tend to laugh at you Could you imagine you imagine if you I've done this before well clients will come to me and be like, oh You know my back's been bothering me lately I'll be like well, let's look at your diet and it's like I have to sell them on that because at first They look at me like what the fuck you talking about my diet. How does that hurt my back? My diet's fine Well, I mean it's like you're making cells with what you you just put inside your body, you know It's like why can't we like I don't I don't see why we disconnect that process much it affects everything Yeah, everything about you your your food can definitely affect everything from an emotional standpoint and a physical standpoint There can be some kind of an effect and I'm not just talking about acute effects either Of course everybody knows that like allergies and you know and poison I'm talking about chronic long-term types effects and systemic, you know You can change things on a systemic level, which you know, which comes from the food Pretty crazy good. No, I wanted to ask you because I know you're all this is switching topics on you You're always the one I go to for what's going on politically and stuff Have you read much on what's going on with Trump and gambling and the possibility of legalizing gambling? No, I haven't nationwide. Yeah. No, you know the one thing I did see was that North Korea ended their nuclear Oh my god, this is you know, this is this is back to the future to win when Biff Trump is Somebody needs to make a biff meme of jokes I don't know about this. Yeah, I know so I You know, I already kind of heard rumors about it I was reading hustle the other day and they were talking about the the Canadian poker giant just 4.7 billion dollar bet on the future of gambling in us So they bought they purchased a huge UK based sky betting and gambling It's like the world's largest online trading like our gambling for $4.7 billion and they're basically banking on getting themselves set up to a platform to handle all of the United States and the gambling I mean what you we've seen this transition with and I don't know how familiar you are with like draft Kings and What's the other big one? I can't think of the name right now all and it's all sports betting So my buddies we all do this where? Draft Kings is it's cool too because it's only like a few you could play for a dollar You know you can play for $25 you can pay for $300 you can however much money you want to gamble or risk There's hundreds of other people that want to play and risk the same amount of money And what you and I do on these draft Kings and these sports betting ones and then it's totally legal is Work and we're connected and we pick from all the players and you get a salary, right? So I have you know 250 or it's like $25,000 I have to spend on 12 players that are playing football today And I pick you know my which one performed better and gave you the most points exactly And of course like so if you pick Tom Brady, it cost you $9,000 and you only have everybody has the same salary cap So we all have our equal salary caps and so the idea it's it's basically like fantasy football with gambling Yeah, and so a way to go around the band on it Yeah, okay, so it'll it's totally legal and they and it's been going on first quite some time They've explode outright gambling has been banned. Yeah outright sports sports. Yeah, technically outright gambling is technically banned But there's so many loopholes around it. That's why they're gonna legalize it That's what that's what I think they're looking at it and they're like well, we can't do shit about this Yeah, let's make some money off of it. Yeah, so that's the rumor is that The Trump is gonna eventually do that so he can get I think it's such a stupid got legal weed and legal gambling Like you know much money. I'm kind of pro it. Yeah, of course kind of crazy It doesn't make any sense if I'm voluntarily gambling my own money, right? Why is that a that's illegal? We're trying to control people's behavior still which is if I'm a degenerate Guess what? I'm gonna be when you make it gambling illegal a degenerate, right? It ain't gonna save me right not saving my life like this ridiculous lots of things They can still get it right now, you know, it's not like it's gonna be any different It's gonna be a lot more accessible, you know for for everybody But yeah, I mean, it's like if they were that much of an addict they would still find a way It's a I mean and you talk about things that could potentially turn our economy around like we've been talking about being in this dark time for quite some time Right ever since the real estate fuck up, right? We've been comparing us to the Great Depression and shit But you want to talk about two things that could potentially turn our economy around I mean fuck besides the stuff like 3d printing, but if you mean Legalizing gambling and marijuana holy shit. I mean talk about a flux of money. He's like next year It's prostitution and speaking of 3d printing. Did you guys see my insta story? No, what you know watch my insta stories Wait, maybe I did which one it's the first 3d printed shoe. Oh, I saw that. Yeah, I did see that adidas adidas Yeah, adidas is printing the first 3d 3d printed shoes the souls that I think they're I think they're gonna have X amount already Available, I think some are already selling which is ridiculous. Are they expensive the irony? This is what's funny because they're gonna be super cheap at some right, right? So so right now because it's the first like there's some that are selling already on the fucking black market for like $5,000 and I'm like that's so funny that because of course it's new and so there's people that are Special I mean because normally they just poured in a mold, right? And so then this is like what kind of material are they like making it out of you know what I don't I don't know I don't know the fact. I don't know what makes 3d printing a sneaker soul so much cooler than using a mold I would in I would imagine what that's going to open up is The ability like you know how they have Nike IDs the thread custom and yeah knit We're doing it in the molds like you're saying is you know There's probably a lot of money and time that goes into creating this one mold that makes tens of thousand shoes Well with 3d printing, you know, you could customize on the spot and then print right out You know, that's the angle I think that would definitely make it more valuable is to add your own little custom signature Like, you know, whatever on their logos. We've been transitioning this way in the shoe industry the shoe business Nike was doing similar stuff. Yeah, 3d printing. Yeah, well Nike Nike ID came on the scene Let's see here how old was I remember when I bought the first pair of Nike IDs I remember it was such a cool thing when it came out my little brother and sister were in Junior high I think so it was a long time ago when that I remember that was a big deal Yeah, so I remember I bought both of them. They were playing soccer when they were kids I bought them like custom cleats with their names and their numbers on it stuff like that that was a big fucking deal So and now you can get even crazier on all shoe brands now do it or at least all your big ones do it Where you can go buy a pair of nikes or Ditas and they have all these ways to change the colors and this and that So real soon here, you know, I think you'll be able to design your own and somehow and then they three weeks Just wait till you can own your own 3d printer Then for sure, you'll be able to design your own shit And then I don't know if it was you or Justin who said it But that's where the money will be made is in the artist, which I think it's gonna be kind of cool I think we're gonna see we're gonna see like right now like Whoever is probably designing things for these big companies It's probably a handful of people or a board room of people that make a decision where You know when we get to the point where anyone can 3d print you're gonna open it up to so many artists that can compete man I think that's so cool And you see little flashes of this like so what's really popular right now Is you'll see like off-white right right now is popular with Nike, right? And I forget the name of the guy who's the the artist the designer And you'll see these brands they'll partner with an artist or a designer And he makes his own custom line for Nike and then these shoes sell for Thousand two thousand dollars. So you're already kind of seeing This natural progression to that anyways. And so that I think is the future Of how shoes will be done as you'll see collaborations with these really artistic people And they'll have the design they make it. It'll still be Nike who produces it for them But the artist puts their flavor or twist to it, you know Well, that's cool. It makes a lot of sense the thing that excites me most about 3d printing is there they have the technology now And it's just it's new to 3d print With stem cells so they could literally take your cells And if you lose an ear or you need an organ They can print your your heart replacement or your kidney replacements From your own tissue so your body doesn't reject it And they've printed it to your individual specs or whatever And now you have yourself a new organ or a new body part of whatever so crazy. Yeah, isn't that isn't that That's so rad to me. It's west world. Absolutely. So rad to me. I can't I'm so mad that you haven't got into that show yet You're not watching that show still no Such a fantastic. The more you guys pushed me the more didn't go to any parties when you were in high school Didn't like came the thrones either. I know you guys I know you guys I know you guys like to act like you're unique and different but really You're not I'm unique Because you don't watch it. I mean the funny part about westworld is like westworld is your jam Like I know you I know you really well Dude, you love x mocking at it. Like I don't understand like this is like right up the alley I think it even shits on that. It does shit on that. No, it's so much. Yes 100% you're wrong. Yes Shits on that they have they have everything you need Okay, yeah Yeah, they got all they got all man. Yeah, you're selling me right now. Yeah, new to do everything you need You got adventure too, right? Yeah, they didn't have I got into it for a second that I lost interest What are your what are your top shit? What are each of your top shows right now that you guys are watching currently the seasons right now? I watch mostly documentaries. That's a thing. That's fine. Give them whatever they don't millions and definitely westworld now It's back. Um, god, what else in silicon valley for you. Yes. God. There was it's so funny They're like on the same one. There was one about hormones on amazon. I can't remember the name of it that i'm gonna watch Uh, maybe tonight. I'll watch it. I'll let you guys know what I think But there's some cool ones on amazon prime that are new. There was one on hormones. There was one on Why our personalities are the way they are. It was a couple cool ones. I'll tell you guys all about it You guys excited? I can tell by looking at your faces. You guys are I love it. I was sort of being like a steve or cold That's not an old That's not an old effort You know what I was telling katrina. So uh our our um Miami vice throwback tank tops that you just could you just made jesson. So shout out to jesson for those those were awesome Yeah, I'm glad you guys liked them. That's for sure one of the biggest sellers that we've ever done And I was telling katrina, uh, we were looking at all the boxes came in stuff and pulled them out And she's like it's she's all it's so crazy that these tank tops did so well And I said well, that's what's in style right now like those colors are back and I said, you know what trips me out Is like I literally have a picture of me Okay Wearing almost a tank top like spot on to those colors the color scheme you have with like with the same You did that teal and you did that pink right? So I had the teal and pink shorts with a pink Shirt that looked just like that tank top and I'm rocking the checkered vans the slip-on checkered vans that you guys have seen Me wear. So I'm I'm kind of 90s california. Well, what I'm sure what I'm sure Well, yeah, that's I mean what I'm tripping out about. Yeah, I have a picture of me Wearing those vans wearing that outfit that tank top and I'm at great america with my cousin And I must be whatever however, the old you are in fourth and fifth grade And what's tripping me out is that that has come completely come full circle that that's what's in style right now Yeah, and I've got a photo of me where literally like a timeline, you know You could just like plot it out You know what it makes me wonder it makes me wonder because when we were kids the 70s 60s and 70s styles Were coming in back into style. Mm-hmm. It makes me wonder if like kids growing up looking at old pictures of their parents Then they grew up to design clothes and then that influences They're this is what I think No, this is what I think and this is kind of like with with style and trends what happens is There's always a kid or a person You know typically celebrities what were celebrities back in the days with us, which were like art or like, um, you know artist TV star. Yeah, sorry that Um Fall in love with an old style or something and they have the courage To wear it when nobody else is doing it and because they're already a leader and looked up to that's what starts like that This is the new thing. Yes. And it's it's almost always like that It's always somebody who's got some sort of fame or power or clout And they have the balls to say I'm not going to do what everybody else is doing And it looks like everybody's moved on to this new style I'm going to pull from something that you know what else is a humongous influencer of of that is music You know music in fashion, right? So if you see what like the trends in music have gone Way more into the electronic end which you know using synthesizers and all that when was that like hugely popular 80s So it's just like it's a weird like style reflection. I think they use the same lighting You know, it's like the same kind of a party vibe Where you know people are just like, you know in that sort of same like mental space and then it's like Oh, yeah, I don't know. I feel like it always like aligns. Well, they do it They do it because we respond to it and they and there's actually and this I know I've referenced this book a few times Yeah, that's where they get into this where you know, we want We want something different. We want something that uh, but we also want something that seems familiar Like it can't it can't be so different like and that people are just turned off by that If the style is so off if the sound is so off that it's like nothing you've heard before Very few people will want there'll be outliers, of course, but very few people will gravitate to it But if it's song Has some sort of familiarity to it or and it brings up a memory or a feeling that you had when you were a child Or whatever with that and it's it hits that it's crazy That we're naturally drawn to that and even the music I listen to today Like I'll I'll be listening to a song and I like it and then when I if I really unpack the song And go like what is it I like either the lyrics or what they're singing about reminds me of this one song I used to love or that I used to play when I was a kid or oh, I remember this time in my life What this was the type of music I was listening to I just find it so fascinating how how humans operate I mean humans in general are just fascinating, but it's so weird how things Like we just tend to decide what's in style what's not in style and it just kind of happens Or at least it just feels like it happens and it's really weird It's like a collective thought that everybody just subscribes. Yeah, like oh, no, no, that's ugly In fact, this wasn't ugly like five years ago. Yeah, but today everybody what who decided, you know, it's kind of it's it's interesting to me It's fascinating This clause brought to you by organify For those days you fall short on getting your organic veggies or whole food nutrition Organified fills the gap with laboratory tested certified organic superfoods to help give your health the performance the added edge Try organify totally risk-free for 60 days by going to organifi.com That's or gani fi.com and use a coupon code mine pump for 20 off at checkout All right, our first question is from mark in the mountains Mark in the mouth How important is it to train arms if i'm doing compound lifts and i'm not All that interested in aesthetics. Do I need to do curls? Yes Curls are for the girls bro. Yep Curls are for the girl. Yeah, that's it. We're done. It's scientific as we're gonna get right there. You know what? I don't Is it is it necessary? No Uh, but I do think that it is I think especially in the crossfit community This is a neglected area and you see a lot of guys that actually get injured Doing their kipping pull-ups and doing some crazy show or a deadlift with heavy weight Yeah, and they just don't have this pure bicep strength The whole you have any sort of slack in your arms and you go to do a pull A deadlift or you're ripping yourself up on a kipping pull-up And you don't have the real bicep strength like you hear about this all the time man. Well, I remember. Yeah, even with You know our strong man, buddy Yeah, no, he was he was mentioning that he has to do that Like even when he goes and attempts these lifts because that's like the weak point in his kinetic chain Like he knows it right there. He's gonna if he gets it exceeds the amount of weight that like, you know He's pr-ing like his his biceps really vulnerable at that point So I told you guys this I think I told you this the sourst I ever got my biceps like crippling sore was a couple years ago when we were doing mine pump And it was the first time I had really tried those sandbat the stones, you know the sandbag stones that are it was a Two oh, yeah a 200 pound bag and you know My buddy over at golds posted a video of him for time Picking this 200 pound bag up and putting it up on like a you know a five foot Step or whatever and so I thought at that time I was feeling really good I was pulling like 550 deadlift. I felt strong. I was like, okay Let me get after this and so I did and I did it for I think I did 15 reps And I don't know how many minutes it took me to do that. I don't remember But holy shit. What was sore and was my biceps? Yeah, and I didn't do I didn't do a full contraction ever It was just holding that much weight and it was tension in a position. You've never applied Yes, and to the point where I felt I did damage and that I wasn't going to recover I mean I was fucked up for like a week. I couldn't do anything with my arms I literally could not do any weight training with my arms Completely fucked them up and could easily see if I would have overextended myself and like been lifting a 300 pound stone Or doing something that was really challenging how I could have tore my bicep. Yep. Yeah, I mean like dude I know that like me I'm probably the best example for somebody that probably doesn't do like accessory work quite as much like I'd be More prone to doing these gross motor movements And you know, I I feel what you're what you're saying But like I always that was the limiting factor when I was doing pull-ups I remember my biceps just like giving out that was like the first the fatigue that was like the limiting factor for Even you know dead lifts even so I had to like get better at that So I started reintroducing bicep curls and it made a massive difference It did if it's not necessary and if you're not interested in aesthetics Do curls just to strengthen that that particular movement pattern Now if you're interested in aesthetics, of course, you could do more arm exercises to develop those muscles But you know, whatever movement you don't do you you tend to not be good at it's just the way it works So now if we have to do a head-to-head competition and if somebody would ask me hey You know, uh, which exercise is going to build my arms more, you know bicep curls or have you pull-ups I'm going to tell you pull-ups pull-ups probably going to be more effective at building arms Plus you're going to work your back and more of your body than just doing the curls Well, and Justin's a great example of this. I mean Probably arguably has some of the biggest arms right now just because I've been laying off of them But he's he's definitely just so fat Yeah, he definitely doesn't do curls hardly ever and he's got he's got huge arms So I mean he's a perfect example. Look at gymnast. Look at look at America Like, you know male gymnasts have they look like mini bodybuilders. Yeah, and they don't do hardly any isolation movements Uh, except for maybe rehab and stuff like that. So you don't need to do curls and if you're not interested in aesthetic I mean, here's a deal. You know what I think is more over and I don't know if this is a Does anyone let anyone look his thing up? Is he a crossfit guy? I don't know I'm just I feel like that's a I mean, that's a good guess because that's the mentality a lot of hospitals have And so I think when you know the the lift the lift that I think is most neglected in the crossfit community is the bench press That's what I think is neglected the most is good old bench press because let's do a thousand push-ups But I mean you're great at endurance, but let's get some strength work on your chest This is our this is uh, mark forell. This is our forum guy. Oh, that's Hey, fuck you mark Yeah, no, you know what? I think mark is into crossfit right now. Is he in a crossfit? I mean he's like in the mountain. He does obviously in the mountains kind of stuff Lots of hiking and and functional type stuff. Yeah, I mean, here's a deal mark. You're a dork starting with some curls, bro Here's the deal You know, if you're if you're interested in real functional movement Throw them in every once in a while It doesn't need to be this crazy staple of your routine where you do them, you know Three four days a week or whatever right, but I wouldn't I wouldn't eliminate them completely and think that they're not going to give you benefit By by throwing them in But this just bring up a good point and that point is that These these functional compound movements tend to work the body and even the arms better than the arm exercises do if you were to compare Yeah Head to head but here's the awesome thing about exercise and resistance training in particular You don't have to pick one over the other you can do both Right So, you know, if you can throw in some curls Hammer curls are very functional reverse curls are very functional Supinated curls also have some great functionality. I personally if I had to pick one, I would pick the hammer curl I love the hammer curl. I get to use more of my You know more of the forearm muscles that are involved. This is like the brachioradialis I think when you're holding things your hands tend to be in that kind of hammer grip And it seems to be more functional. I know robber oberst was a huge fan Of the hammer curl. I laid off a concentration curls for a little bit of time there when we got into our little deadlift race And I had more golfers elbow and joint pain going on that I ever did when I was neglecting doing these curls And so that's the thing you got to be careful with Only doing the compound lifts is you get very good in that plane And let's be honest your arms out position your arms of all the limbs that you have your arms are always You're always putting them in different positions and grabbing things from different angles and pulling from different angles And so if you don't strengthen them in different positions like that This is where I think you can get a lot of these issues arising and where isolation type movements really do benefit you Oh, absolutely. And that's why you see it in like gymnastic, you know rings and because like they're going through so many angles So many ranges of motion and they're fully, you know Muscle tension contracting the whole entire time. So Yeah, definitely adding more accessory work where you hit more areas of the muscles can be beneficial It's so funny too because you know 15 years ago Would anybody ever ask that question the question would never be oh man, do I need to do curls like everybody's doing curls? I know but because of the popularity of you know functional type movements and people are doing more of these Really effective exercises now you're starting to see dude. It's okay to bro out, you know, I'll be I'll be your guy There's benefits okay, there's benefits and your body adapts in in specific ways With exercise so what you don't do you tend to get kind of shitty out now There is there is carryover to other things. Here's the thing about gross motor movements They have lots of carryover way more carryover than These non gross motor movements in other words if I do lots of curls I'm going to get a little bit of carryover to barbell rows and pull-ups and stuff like that If I do pull-ups and and rows I'm going to get more of a carryover to my curls than vice versa But that doesn't mean there isn't any Benefit to doing them So if you're if you're into functional exercise, you don't really care about your aesthetics Just throw them in every once in a while to strengthen those patterns and ensure that you don't get Some of the injuries that tend to happen for people when the bicep is the weakest link Next question Freaky jake would you look He's into stuff We'd love to hear your you talk in more detail about psychosomatic pain How common do you think this is how can people diagnose and treat themselves? psychosomatic pain is as common as Just the physical causes of pain so When you I'll tell you guys a story and then I'll get into what I'm about to explain here. So I've been dating Jessica now for over two years and when we first started dating she had Lots of shoulder and neck pain and I think it was her. I want to say it was her right shoulder But she had lots of shoulder pain and lots of neck pain And when we first started dating I took her through all this correctional exercise. I identified it. I identified excuse me Movement patterns that weren't ideal We did correctional exercise to try to fix it and over the course of like six months and this was like She's very consistent. So she's like the best client ever like she applies it Does it when she's supposed to then of course, you know, we're dating so when I'm with her If I have an opportunity I can work on particular muscles I can look at how she's moving and over the course of that six month period Her recruitment patterns looked way better Except for when she went real heavy her recruitment patterns looked excellent She moved everything great The only problem was her shoulder still fucking hurt it still bothered her and it was a very strange thing And we couldn't really figure out what it was. We thought it was diet. Nope Her diet was good and inflammation was down but her shoulder still would bother her And so we started to unpack it a little bit and get a little deeper And what she had initially heard it Years prior when she traveled with uh with the circus and when she traveled with the circus She had the ability to train with these incredible artists and she learned how to How to do the silks and the silks of those long Things that they hang and you you you hang in the ceiling you climb them up and yeah And you you do the splits on them and you hang upside down and do all these other crazy things It requires a lot of strength and stability and she learned how to do them and she got really good at them and it was the first Physical activity that she'd ever done That she was ever good at or at least something that she'd actually applied herself to So it changed her life. It literally changed her life where up until that point she thought she was Non-athletic she thought she was clumsy or whatever and now she found something that she was really good at She was so good in fact that the Instructors actually had her perform when they would have these big in house parties She did a couple performances and so she identified with it very strongly. It changed her life Then she hurt her shoulder. So she had not only did she have the physical pain, but now you had she had to deal with the This assault on her identity all of a sudden something that made her who she was And she felt very confident with now she couldn't do anymore or do it like she used to Because of the shoulder pain and so, you know, I speculated I wonder if you're if you've created this association with the pain this emotional connection to the pain to where That may be causing more more of the problems And she thought that was kind of crazy and thought about it and we Dived in deeper and One day she was sitting there and it kind of dawned on her and it really clicked and she said, you know, I think you may be right I think I think I have this emotional attachment to this pain And it caused more than just physical pain. It caused lots of different, you know Types of problems with me including like I said with with my confidence and within a week of that pain disappeared and It would come back every once in a while and then she would sit there and she would Process it and it would go away again. That sounds weird. It sounds like magic, right? Except for I've seen that happen at least a dozen times with other clients at least a dozen times have I seen people Have pain literally go away by addressing the fact that it may be Or acknowledging the fact that it may be when we were down in la and we went to God the human garage and they they got like real deep into this kind of stuff with psychosomatic Pain all pain think about it this way pain is a sensation that your body's sending you That's all the physical part is now the rest of it is everything else you've created around that The fact that you don't like it the fact that it makes you anxious The fact that maybe that pain came from Something that happened to you. Maybe it was an accident. Maybe it was a car accident Something traumatic. Maybe it was abuse. Maybe it was something like that. So Pain all has this psychosomatic connection to it. Which is why it's such a hard you talk to pain doctors Pain is one of the hardest things To to to work with yeah, it makes sense with the association of it How you like really concrete that feeling in that moment of you know, what you experience through that and You know a lot well not a lot like food But like with food where you have associations that you remember You know nostalgic feelings and things and that's why you like you don't even remember why you like ice cream so much Well, Justin, let me ask you this your wife works. Uh, she works a lot with children, right? Yeah in post surgery and stuff like that Ask her How the kids react post surgery versus how adults react to the same surgeon running and jumping Yeah, and it's the same procedure yet It's crazy and I've had I've had I've trained surgeons who've told me that like oh I'll remove the appendix from a kid And I have to like keep them in bed and tell them to relax And then I'll do the same surgery with a person and they're like can I take a month off of work? And I need opiates and I need to make sure and you know, I can't lift anything over 10 pounds And and it's because kids don't know that they're supposed to react react and hurt that way Whereas adults I totally believe that yeah, we totally believe so There's a lot that goes into this and it's not just the physical stuff that's happening Pain can happen and and and again and they cross over look I'll tell you what If you're anxious or depressed or stressed or scared Or let's say let's let me give you an example. Let's say in your car accident And it's a very traumatic car. I mean I'm gonna use an extreme example. It's a it's a traumatic car accident You get uh in a lots of problems. Let's say you hurt your neck really really bad Um now you gotta you got to get you know, surgery on your neck. It needs to heal After it heals it looks like nothing's wrong, but you still have that trauma of that accident You're still you still may carry yourself and hold yourself differently as a result of that Which may also contribute to the physical pain. So I think it also goes to the physical pain For example, if I'm anxious or if I'm if I'm depressed I may hold my shoulders a particular way Well, that may cause in you know recruitment pattern issues, which then may cause pain And so it's like fixing one may work on the other all connected All all the systems all work together I mean I I love this stuff because I think we're what I don't like and I know you you you brought up human garage I don't like um, I don't want to jab at them too hard I don't like when we try and act like we know for sure because we're still learning so much in this area I I totally know neuroscience and psychology are like two of my favorite places to read And this goes hand in hand with this and what we're finding out and what we're learning about About the brain and how it works and how emotions are made. I mean and we've all experienced this before everyone's cut themselves before And until you looked down at it. Did it not hurt? Everyone's had that everyone smashed their finger cut themselves and went And grabbed it didn't look at it and then when you looked at it, oh Then the pain rush comes in right what was that it wasn't like all sudden you got you got the pain It's that something your brain perceived it that way and then it's like an alarm that goes off it is and it takes a lot of The past like what's happened in the past what you've seen And then and it tries to predict like what that's supposed to be So the way the brain is is processing this information To come up with how you're supposed to feel or respond to this is extremely fascinating to me and the power of the mind Is unbelievably strong And so I think that absolutely there is something here But I also think that when we try and talk like experts in it I think it's super naive of us to say that oh, you know If you stick your finger in your fucking gums really hard that that's relieving this side of this and it's doing that It's like, you know, well, it may work like this, you know, there's by the way, these are studies You can look them up. They did a study where they took people With knee pain and they did surgery on them And some of the people they just cut them and then sewed them back up They didn't do anything else other people they cut them and went in and did the surgery Guess what? After the surgery the same percentage of people the same percentage of people had relief So the people where they just cut and then sewed them back up to do the particular study Who had nothing done to the inside of the knee? They felt better. They could walk better or whatever at the same rate as the people who actually had The procedure now why you got to ask yourself why well when it comes to psychosomatic situations Believing is very important. So if I wake up from the surgery table and I look down at my knee And I got stitches. I believe you went in there and did some shit I remember that study. It's so messed up on some level, but it just shows like human psychology It's crazy like I wonder like if a study if they did it where they actually draw and like have like a makeup artist Like like look like you've got cut like you like they cut open went through there But didn't even penetrate the skin And you've talked about the phantom limb syndrome to that and that's more of this topic again too I mean it's all encompassed in that right well I think the problem when people talk about because this was with Jessica too when we would talk about it is At first when I would bring this up as psychosomatic pain. I was very careful with my language Because when you bring that up people is real well people think yes, and not only that but they think that you may be Discrediting them or makes them feel like you're making their their problem that they feel is huge It's just as real if whether you whether look you feel it. Yeah, that's the bottom line So it's there doesn't matter if there's an actual physical issue Or if it's something that's emotional It's there and both uh are it doesn't matter belittle it. Yeah. No, no It's it's recognizing you what may be causing it You said something too about like I think that there's a lot about just how you carry yourself When you feel good to sure you're positive Like you you made a point about the wrap your shoulders and kind of slouching if you're sad or negative Or you have negative energy like that. I mean I can tell personally if I'm In a bad mood my low back or I feel the aches and pains in my body when I'm in a good mood You know, is it have is it everything to do with my mood? Maybe something or maybe it even has something to do with when I'm in a good mood I walk with my chest up. I stand up tall and straight. I activate my core I'm I'm in this like responsive like type of a mood all day long versus Slouched and negative and and so I think there's a lot of factors that play in here No matter how you drum it up. It is real You have the sensation and feeling of pain and then you have the feeling That you have on the feeling of pain. Does that make sense? So it's not just the the the sensation of something happening feeling square It's also look. Let me put it this way if you've never felt pain in your entire life Let's say you were born without A something you just didn't process it You didn't feel pain and then all of a sudden they turned it on and now you could feel pain You wouldn't really know how to perceive it. You wouldn't know what it was. You know, you felt something It's like when people, uh, you know, the when people hear for the first time You've ever seen these these videos now where they do these where people are deaf Or and then all of a sudden they can hear and at first it's overwhelming because they're not quite sure how to process it I'll give you a great example. Here's a here's a good a good analogy You know, we all work out. We all lift weights Does it hurt to to do heavy squats and deadlifts and curls and pull-ups and shit like that? Yeah, it hurts Now, how do I perceive that pain? I fucking love it Now, I know lots of people when they work out They hate the pain. The pain is bad to them. They can't stand it The difference is I have a different connection to that pain Workout pain to me is very different than other kinds of pain. I can tolerate a lot of workout pain Have you guys ever trained somebody who's like has is not familiar with and they And then I've had clients come back. It's like you're breaking them. Yes. They thought they they thought you hurt them Yeah, like I've literally had clients sit across the desk for me and like freaking out that they can't train anymore Can't move my arm like yeah, no you hurt me. Yeah, it's like no, you're just Yeah, your arm. Yeah, you've just never done that before. Insanity. Yeah, it's just so and they just they perceive it that way So here's another here's another great example. Totally. Here's another great example I know everyone's gonna get this one. Look at people who are really really really into BDSM Look at people who like to get tied up and get whipped and beat and I mean Crazy shit. You watch, you know, you watch movies like, you know, like, uh, what should we call it? What's that one with uh, that all the women were reading that book of great Okay, so that's not even the real deal like look at the real deal People get fucking sounds like It's some serious. I'll give you some websites. It's some serious pain Well, remember and these people like it and they enjoy it. How is it that their body doesn't Doesn't register pain like ours. No, they have a different connection the association with it. They have a different connection to it So how can you diagnose and treat this? Well First off, I think you have to do something like exercise and change recruitment patterns a Because that can actually help and b because you're making a positive association So if I have back pain and I'm doing exercises now I and I'm helping my back I'm also believed that I'm helping my back and even if my back pain is the result of depression or trauma That suggestion should could be enough to make the pain feel like it's going away. So I think exercise is great I think nutrition is great. And then I think just general Making yourself do things that make yourself kind of feel better But step number one is don't feel like, you know, psychosomatic isn't real Realize that pain is pain and if you feel something you feel someone and it's something And it's just as real as if it's a if it's an actual broken bone or if you just You quote unquote imagining that you have a broken bone Next question is from dom's dc 5 As far as the nobs six pack formula is concerned Is there any benefit for someone who is nowhere near getting a six pack to running this program? Absolutely. Well, in other words, is there a benefit to working your abs and core and treating them like a muscle, right? Even if you yeah, I've been neglecting. Yeah, because I know where this question is coming from It's like look if I'm not lean enough to see my abs, right? It was the point. Yeah, what's the point? And I mean, it's a muscle like anything else if you oh, it's a it's it's not just a muscle crucial muscle Yeah, it's a very very crucial muscle and you know Someone asking this question when if you're in your teenage or young in young 20 or early 20s It's a little bit harder to get through to you Maybe on this because you don't know what low back pain feels like or you don't have hip issues or you don't got Stuff like that going on with you which almost every 30 plus year old person Absolutely has either completely suffered from or has some taste of it and understands I mean that To me that the whole the whole training the abs and core area is literally just learning to have control of The whole just your whole pelvic area. I mean that is so important to your it's your structure And it's very very common because we sit in chairs. We sit in our car We sit at our desks all day long and that is not advantageous for our posture And if you don't train those abs it in support that low back like it's it's inevitable It will come like at one point in your life It will it will knock on your door and it will become a necessity It's just whether or not you learn to incorporate it into your routine now before you have the pain and before you have the issue but it's I mean, I would say Confidently 95 percent of all clients. I've ever trained have some sort of a anterior pelvic tilt right they have some and that's weak Weak abdominals to help keep that pelvic into neutral play in the neutral position And certain muscles that are overactive and underactive that are causing you to be there And the best thing that you can do to support that would be to strengthen your core and abdominals one of the biggest Areas of neglect that I see today Because you do see people working their abs Nowadays except for like the the meat head You know beefy guy or whatever who's like I don't need to make my core gets lots of activation You know when I do squats and deadlifts and stuff like that But besides those guys you tend to see people working a lot of abs What you don't see a lot of is people strengthening the rotation of their core, which is extremely important athletes Yeah, athletes will do it, you know, and they do it like naturally too in their sport But the ability of your rotate to stay stable and strong and rotate Is very important anti rotate. Yes, because that's why ql injuries are so common and stuff like that You'll always hear that or somebody hurting their spine just by barely, you know twisting to pick up a shampoo bottle That's usually what I was just gonna say when people hurt themselves. It's usually bending over and twisting Doing something so light and simple gardening. Don't want to be that guy Yeah, and it's that it's that rotation that you know so important So like and there's a lot of old school exercises that I like to do like I like to do get on a roman chair Or create my own type of roman chair. So I'll get a bench I'll put it kind of sideways. So I'm across it rather than Along it, you know long length wise I'll put my feet underneath something and my butt We'll sit on the edge of it. I'll put a broomstick or something long behind my back. So my arms are stretched out I'll crunch my abs and then kind of unroll a little bit. So I'm leaning back And then I'll focus on Rotating on either side as much as I can so I have resistance With that rotation and when I first started doing that I did notice that my range of motion Would get better as I'd practice that exercise so I could twist more and more and more And then I notice of like way like open arm twisting. Yes I think I think that's so crucial and you feel the difference when your limbs are further away from you And what kind of resistance that places under your core. It's it's pretty crazy. I'll tell you what man, you know people This is now in terms of aesthetics People like to talk about six pack abs and you want to have a six pack on this and that but Obliques if you have really nice obliques I I could show you pictures of people side by side with people who just have abs And people who have obliques with abs Way different men and women a great example to in today's You know weightlifting community has men's physique athletes, dude that are wearing screams, man They're they're they're trying to make their waist look so small. No obliques Yeah, they could have rock-hard abs and if they have no obliques whatsoever There's no rotational movements in their routine at all man except for rotating to pose. Yeah Which yeah, that's true. That's probably only my left side. That's their saving grace Dude Oh, yeah, so if you snap in half you you lose years ago Here's how I figured out the obliques were important. Okay Years ago. I you know when I was into like Studying like like weight lifters and strength athletes from a long time ago I noticed that they all had these like strong-looking obliques and then I went to Where'd I go? I think it was the Louvre Museum In Paris years ago and we're walking through and I'm looking at these ancient Greek sculptures of Gods right like Hercules or you know, whatever Achilles or whatever And you're looking at them and I'm looking at I'm like god Why do they look so because they're not super big muscular like a bodybuilder today because back then they didn't have steroids and stuff like that They made a muscular But they weren't like absurdly muscular But you look at them and they just look so powerful and I'm like, oh, it's their obliques They all have like the sculptors made them have these incredible obliques and then I realized Because at the time I was also into judo jiu-jitsu wrestling And I noticed like all the best like wrestlers and grapplers who were also pretty lean When you look at their core, they've all got these monster obliques And then you look at other athletes football players you big ass obliques. Look at the look at, you know, mma fighters or whatever Just these incredible obliques very important muscles for your body and when you move left right like constantly And like you have to change directions all the time. How the fuck are you going to stabilize everything without obliques? Look at look at crossfit athletes like the top ones, you know, because they're doing all these crazy lifts Incredible obliques are very very important. So don't neglect those But you know the concept behind the no BS six pack formula really it's it's taking maps type programming and putting it into Core training and really it's about understanding that you can build The muscles of the core Like you can with the rest of the body and if you build your abs They're more they're going to be more visible at higher body fat percentages. I learned this for myself It used to be I used to have to get to Seven or eight percent to have a six pack now I have a six pack at ten percent body fat And it's because I built my abs so they could stick out a little bit So I said I thought to myself. Wow, this would be cool if I could put this into a program So people could also do this and because it's hard to get people lean But if you teach them how to train right and they build their abs boom And it just so happens to be free this month. That's right. That's right. There you go Next question is from mickey v fitness. What were the biggest revenue enhancers for your personal training businesses? What is your best advice for an independent trainer to grow their business? Yeah, right off the top of my head. The first thing I can think about was when I figured out That I took to provide more than just fitness value Uh to my clients. So what I mean by that is once my clients There was a big switch that happened about halfway through my career Where in the first half people would call me if they were hurt And they'd have to cancel like oh man My back's kind of tweaked. I don't know if I can work out today And it's okay. Well when you get better Let me know and then we'll we'll get you back on the schedule And then there was a switch where people would call me instead and say hey sal I know we're not supposed to work out till wednesday But I kind of tweak my back and I come in early so you can help me out once I was able to provide That kind of value to my clients where they could come see me If they were kind of hurting or feeling tense or tighten their neck or the back was bothering them or their knee was bothering them Then people I people stopped canceling with me and people started to want to see me more often Uh and not just for workouts for fitness, but for workouts to make them Feel better. That was a huge game changer for me that like I said happened probably about halfway through You know, I'm glad you went that way because I'm going to go a completely different direction And I I totally agree with solid, you know Getting educated enough to where you become your client's resource from any for anything health or wellness Is is a good goal to have and I think if you're going to become an elite trainer You want to become and I remember when that shift happened for me and it took quite a few years for me I would been training for over five years Before I had that kind of confidence to where my clients had that much confidence in me where Anything that was going on with them health wise at all or anyone they knew they would always call and reach out to me But when when talking about enhancing like revenue in your personal training business The thing that I Taught most of my trainers that for sure were the most successful ones. The ones that actually applied this Uh was this and I and I didn't know anybody else in my my space at this time that really Taught trainers to do this which was to break down it break the business down mathematically And everybody everybody there you you can't control like if we were to compare if Mikey you and I were to compare each other How good are you at closing sales or selling people person training and you're comparing to me? You know, you can't do that. It's just not fair I've had tons of years experience. It's something that I like to do Maybe you're not a good sales guy or you don't even like sales But that doesn't mean that you still don't have the same potential to make as much money as I do Or produce a business as successful. It may mean you have to work a little harder for it But getting to the bottom of your numbers your average is so important. I think so what I would teach them to do is this Get first of all get as many people as you possibly can in front of you for free And I think a lot of trainers today are fucking lazy They don't want to put the effort and the work into training someone and not getting paid I looked at it like if I was going to become a master at my craft I've got to get 5 000 hours or 10 000 hours. I think is what it is They consider to become a master under my belt So that's a lot of clients that I got to train before I'm even considered a master like what sal's talking about So I need reps and while I'm getting these reps. I should be tracking I should be seeing how I'm doing here like how many people do I have to see Before one of them buys everybody in this room everybody that's listening That's a personal trainer has a number You have an average you have an average closing percentage and you have an average dollar per sale You just probably never sat down to put the work in to figure that shit out And so I would teach trainers to track that I wouldn't hold them accountable to how much they had to make or setting their goals Yet until we figured out what they're capable of and so you say you you see 20 free appointments Write them all down Out of those 20 how many of those people actually purchase something from you out of that whatever that percentage is How much money did they spend and then you figure out the average dollar amount per unit Now I have something that I can measure and I can say now you have a real fucking business plan now I can say okay It takes me 20 free appointments before I can even get three people to buy from me at an average dollar amount of $500 So that's $1,500 right I can make $1,500 off of 20 appointments So if I have 20 appointments to make $1,500 and I want to make $10,000 a month How many people do I need to see? And go after your business that way and guess what if you put in that work and you put those reps in What do you think's going to naturally happen? That's right. You want to hear something crazy? You said about five years you started to put that together. Yeah, so I just did the math 10,000 hours Divided by 40 hours a week is about five years Funny right isn't that weird because the same thing with me it took about that long Yeah, about about full time about five years and then you get you become a master So you should already be you should not if you're at Our 500 of being a personal trainer and you're trying to be this badass trainer and have a huge business You'll get there faster if you do more of it Right you'll get there faster if you start putting the reps in and while you're putting the reps in Track your shit track your shit and then and then set yourself And so what I would do is I would first teach my trainers out And then what I would what I would see and this of course you think I had average of a staff of 15 to 20 Had someone like a Justin who'd be working with me Now what I would find was someone like Justin Justin maybe not had would not have to see as many appointments And most of his appointments would show up and his the sales packages that he would sell would be a bigger pop than the average trainer Then I'd have some other trainers that have to see a lot more and they get a little less sales But then they have even a larger pop So you're gonna and then I could I can coach to that trainer That's the perfect setup for me too and what I was going to talk about because he mentioned independent training And I think that and I applied those exact strategies when I used to work for you And that was something that was very revealing about my business And then the next big thing for me was figuring out now Okay, how can I actually like Get the ultimate client the ultimate client that I want the one that's going to pay me You know as much money for my time as I feel you know my value will Match and then you know, how can I raise my value and how can I kind of flirt the boundaries with that more? And how can I sell these big pops? And what that's going to do is allow a lot more free time in my schedule I don't have to train as many clients and just that freedom allows creativity for me I'm a very creative person. This was like a very appealing business strategy for me So I actually took that and then then applied it as an independent trainer And and really just was the first to create a website for himself, which was a differentiating factor, right? So I was there in golds where we actually were allowed to advertise ourselves on the sheet And so it was like one binder and everybody had like a sheet And so the first thing I figured out was who's the best, right? Who's the best and then re-engineering that and then you know, Dave Patalero at the time was like the guy and so, you know, I really looked at him and his strategies and then Just evolved my own strategies and this this was based off of that concept of how do I how do I attract that that ultimate client? Well, I have to I have to really personify this person. I have to figure out, you know, their habits I have to figure out what they're into like, you know, what what what really kind of stood out for me Was that this person like they want they want like access anytime, you know, like they're their their Schedules chaotic. They want you to be able to handle it. They want you to take care of things, right? So my whole strategy started to feed into that And then I learned more about how to market myself online through google ads and then google ads I figured out the right keyword and then, you know, anyway So you just get you get further and further and you figure out like like your exact goal Like my goal was to to basically train about four or five clients and have nothing but free time and make More money than I'm making right now and I did it and it's all just a matter of putting it into practice You know and realizing if I put a thousand dollars in advertising this month What's my return on that and then you like do all the numbers and you see, you know And you base it off of that your strategy working or not You got to take the mystery out of it all and how many trainers run around In this like land of mystery. Oh, I know and they have one huge month where they make 10 15 thousand dollars And they have another month they do and they don't know how and you ask them what what's going on Well, I don't know. I think it's slow and well, how many people do you see how many people you talk to? How many appointments did you have how many people showed up? How many people they don't know that so really just taking the mystery out figure out your number And then push that you know press that rather than saying because it's it's very mysterious if you say to yourself I need to make You know eight thousand dollars a month. Okay. Well, that's great, but that sounds very kind of out there like mysterious Why don't you break it down and figure out how many appointments that would you want to make? Yeah Yeah, what is that how many appointments does that does that look like and then you back it up like what adam says and you figure Okay, I need to see you know 50 people a month or 30 people whatever the number is 30 people a month based off of my Closing percentage Based on how many people show up because what will happen is you'll book so many appointments So many of them will show up and then so many of them will hire you and then you'll have an average Dollar per sale and that's it. That's literally all it is and then what you could use you could tweak the number you may find that Wow, I only have a 30 percent show percentage Well, what happens if I call these people two times before the appointment to confirm or make it more enticing to come Yeah, oh now I have a 60 percent show percentage or you may may see like wow I only have a 25 closing percentage. How can I improve my ability to close people or you may say Show percentage is good closing percentage is good. My dollar per sale isn't good How can I increase that and you start playing with these things here and there and it's not mysterious Because there's nothing worse than being a trainer an independent trainer And have and making so x amount of dollars and not knowing how yeah not knowing how it happened. That's that's terrible And I I mean god I'm so I'm such a numbers person when it comes to I started doing this when I first started and I remember I was closing. I was only closing at about 28 percent So my close my close percentage was about 28 percent when I left the company I was like 87 percent So over the course of the 10 years that I was there I continued to refine my skills and the way I refined my skills was just getting reps was getting people in front of me Learning what to do what not to do like Justin saying find out what clients are better for me And so you just start to refine that and what's awesome is if I If I set my goals for the month that okay this month I want to make $10,000 And I'm brand new and I'm just starting and my closing percentage is only 25 percent or so Which isn't great whatsoever. In fact, that was what you know 24 finished back in the day That was the company benchmark for all trainers was to be about 25 closing on all free appointments So I was performing when I first started at about at what they wanted the the company benchmark for trainers to be at And over time I I progressed it well But I always drew my business plan up as if I was only closing at 25 percent So when I closed at 85 percent that $10,000 a month could turn into a 20 or a $30,000 a month because I was just But I put the work in As if I was only going to get 25 percent and some months you're going to get luckier some months You're going to get lay downs. You're going to have people that come in and say I just want training from you All right, they there are there They're an easy three or four in a row like that's going to happen But what what I used to see trainers would do is then they let off the throttle Oh, they they just sold this big package. They basically hit their nut for the month And then all of a sudden they don't do any of those appointments for the rest of the month And they're like, oh, I'll worry about next month when it comes like I already I already made a grand this month It's like no like you need to work Like you're closing at 25 percent You know how many people you need to see and guess what's going to happen if you get lucky and you make your Nut within the first week You're about to have probably one of the biggest months of your life if you continue following through your plan But a lot of the trainers that you know worked for me. They didn't have this built into them So I had to train them how to do it and I remember my My boss at the time always tripping out because we would have like I used to do free fitness Fridays And I would teach my trainers to do like we would schedule on because Friday's everyone knows after about Two o'clock the Friday gym kind of dies off because everybody's getting ready for the weekend or taking off And so it would be a poor revenue for my club And so I was trying to make Friday's big revenue days And so the way I did it was I got all my trainers on board and that was the day we did free workouts All of my staff did so I wanted my trainers to have anywhere between two to five appointments On fridays that were free and then I could tell my boss I could say okay So I would know he wouldn't know this but I would know okay We've booked as a team all of us 50 appointments and coming in and then I'd say to him Hey, you know ben. Guess what on friday? We're going to do probably about 17 grand or so and be like what? I how do you know that? I'm like, I just know and he'd be like, I don't understand. How do you and then we would fall somewhere right around there And the reason why I knew this because I knew what all of my trainers closed on average I knew what I closed on average. I knew how many total appointments were I knew some people weren't going to show up I knew we'd probably get a deal or two that was lucky We'll get one that didn't turn out well and it all averaged pretty close to whatever one's average is And then I could start to predict where we were revenue-wise and that's how you run a fucking business So as an independent contractor You've got to learn to think like that like you're operating a multi-million dollar business and exactly how they would break it And by the way, if you're a if you do if you practice and you're halfway decent and you kind of have a good, you know Goal assessment presentation. You should be able to close around 50. I can expect that From pretty much most people If they take it seriously in practice, whatever you're really good Then you get higher than that but 50 you can you think 50 percent I think most I can get I can get pretty much anybody to close at 50. Oh, you could get someone Oh, you could develop them. Yeah. Well, I don't want people to think that that's normal because it's not normal. No, I'm saying I'm saying most people Most people who apply themselves and practice and stuff should be able to get around 50 percent Now you got the gifted people who are going to do much better than that And you've got other people who have to work a lot harder than that but in my experience about 50 I could get most people close At about 50 percent and you know the the 25 percent benchmark that that you know the company set at the time Obviously, they wanted to make sure that like this is what you have to do or whatever right right And I think that's the what you said it that way So you I'm just wanting people to know like if you train if you practice And you take you make it here you take it seriously and you practice your goal assessment and you practice your presentation and all that stuff You should be able to close, you know one out of every two people you see roughly generally right around there Which isn't bad and then I mean here's a cool thing about being a personal trainer, especially on your own You don't need a shit ton of clients. You figure you're training the average person twice a week You want to work, you know 30 30 to 40 sessions a week? How many clients? You know, how many clients is that? It's not a ton of people So within you know within a couple months if you book enough appointments You can get yourself to a full time if you can close well and in or or semi well and just apply well, this is so important too because We still okay, we are still doing this today and this is part of what I kind of look at the most With the business because I'm at home on the numbers all the time But we are still applying the same exact tip that I just give you right now currently to grow this business It's just now the same thing to apply. It's it's now applied in our emails and the way we in our lead magnates So think of like a free appointment just like our lead magnet that goes out on facebook, right? We pay for advertising go out that is me booking an appointment They if I can if I can put out enough good information to convince these people to download this free thing that we've provided for them Which should be pretty easy if you're offering a free service to them to get their email That's like showing up to an appointment. I got your email. You're showing up to see me Now I have a chance to send you more information to build even more value me. That's our email sequencing The open rate, okay people I look at that all the time are we are people opening up? Are they just disregarding the email? Well, if they're just disregarding it, that's like my show percentage Well, people aren't showing it. Why aren't they showing up? Well, I'm probably not setting up my appointment very well Or my email sequencing isn't providing enough value to make them want to open it So there's tweaks that I can make there and then how many people at the end of this email sequence actually buy one Of our programs from us. Well, if it's very low Then we're probably not providing enough value before we're asking for the sale So I need to go back and revisit that or if I know that we're closing at x amount And we want to make x amount of dollars this month I know we have to push out so much money in advertising for facebook to get in these new leads It's no different. So you got to learn this If you're going to build a real big business like bigger than just your own little private personal dreamers And you have dreams to grow it to be huge one day You're going to need to learn this formula because it will it will continue to live within your business No matter what you do. I don't see how an independent trainer can be successful long term without understanding this anyway I don't think any but I mean if you don't understand this you're going to be in a constant flux of mysterious big months and mysterious bad months With all your effort and it's going to suck your business is going to suck and a lot of trainers do this a lot of Trainers have where they look at their total year how much they made but it looks like some months were good Some months were bad. They don't know how much money they can expect to make or whatever And I don't know what it looks like That's not a good place to be the only area we get super frustrated with podcasting is like they give us only like one metric And it's super weak, you know as far as analytics go, but yeah good point So check this out go to the app Store get the mind pump media app. It's free It allows you to search for topics in our episodes and you can find Whatever episode we talk about whatever topic you want to hear about and it's absolutely free It's the mind pump media app. Thank you for listening to mind pump If your goal is to build and shape your body dramatically improve your health and energy and maximize your overall performance Check out our discounted rgb super bundle at mind pump media dot com The rgb super bundle includes maps anabolic maps performance and maps aesthetic nine months of phased expert exercise programming designed by sal adam and justin to systematically transform the way your body looks feels and performs With detailed workout blueprints and over 200 videos The rgb super bundle is like having sal adam and justin as your own personal trainers But at a fraction of the price the rgb super bundle has a full 30 day money back guarantee And you can get it now plus other valuable free resources at mind pump media dot com If you enjoy this show, please share the love by leaving us a five star rating and review on itunes And by introducing mind pump to your friends and family We thank you for your support and until next time. 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