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Create or Join LinkedIn Groups for Business - Patrick Schwerdtfeger





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Uploaded on Dec 1, 2009

Patrick Schwerdtfeger discusses groups on LinkedIn and the benefits in terms of marketing your business. Not only will you be a part of group of perfect prospects but you have the opportunity to contribute value and demonstrate your expertise within that space. You can start new discussions, contribute to existing discussions or post your recent blog post as a news article, all exposing your expertise to the other members of that group.

This video was recorded on August 15, 2009 in Berkeley, CA. It was part of a full-day workshop entitled Social Media Victories Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful Marketing in the 21st Century (2008). You can purchase the latest book on Amazon but you can also get it for free at the following website.

By subscribing, you will receive one chapter via email each week for a year. You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter. The email course does not have those itemized to-do lists.

This video is about leveraging LinkedIn for business by creating or joining groups and then contributing to the conversations taking place there. Creating a group can be powerful but it can be difficult attracting new members. But joining an existing group is an amazing way to plug into a relevant population of prospects and demonstrating your expertise directly to them.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America. He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy. Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur


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