 One of my favorite things about Apple is, I'm booking a meeting for this Wednesday and I'm inviting someone through email. So I've copied their email on there and I'm now going to paste it straight onto my phone bank. There it is. It's so flawless, it's so cool. Someone texts me something and I know you can get Messenger on the computer as well. So let's say you have something just on your phone and you can't be bothered with iCloud or whatever, copy and then it becomes a pasteable thing on the computer. I use it literally every day.